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Cooth

@becooth

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The only consulting-meets-creative firm for startups and scale-ups. We take a bold, brand-led approach to driving revenue🚀
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Cooth is heading to Venture Atlanta Conference 📍 October 13-15, our Co-Founder @maria_cate and Director of Brand & Storytelling @kimbussing will be on the ground in Atlanta meeting the founders and investors building what's next in the Southeast. Who we're seeking to connect with: ⚡Early stage founders with product market fit and a gap between the value they provide and the brand that's showing up ⚡Growth stage founders who need to mobilize their brand and marketing efforts to drive revenue and compound growth ⚡Business leaders wearing a ton of hats who need an integrated partner to manage GTM strategy & execution ⚡Investors focused on funding Seed & Series A companies If any of these sound like you, let's find time to connect before the calendar fills up. Coffee between sessions, a walk around the floor, or a proper sit-down: shoot Maria a message and we'll lock it in. We're also hosting a Cooth & Friends dinner on the night of the 13th to bring our community together to share a small table, good food, and better conversation. Seats are limited, so if you'd like an invite, drop us a DM. See you in ATL! 🍑 #VentureAtlanta taken in Atlanta, GA by @becooth
4
a day ago
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Where it started ➡️ where it's going. Cooth started inside the Embarc Collective community. Our co-founder @maria_cate launched the company while chairing Embarc's Young Professionals Board, and we've been building alongside Florida's founders ever since. Today we're making it official: Cooth is Embarc Collective's newest Shared Services Partner 🎉 Over the next three years, Embarc Collective member companies get direct access to our team for: ✅ Branding, positioning and messaging ✅ Go-to-market and growth marketing ✅ Websites, pitch decks and sales enablement Plus founder office hours, biannual workshops and preferred rates. Growth stage founders don't have the runway to get brand and GTM wrong twice. We're here to help them get it right the first time. Thank you to Tim R. Holcomb Ph.D., Evan Erickson and the Embarc Collective team for trusting us with this - we can't wait to build 🚀 You can read more in the release here: https://lnkd.in/eC5mQWfV #branddrivesgrowth taken in Embarc Collective by @becooth
6
11 days ago
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We’re excited to welcome Cooth as Embarc Collective’s newest Shared Services Partner! 🚀 Through this new partnership, Cooth will bring its expertise in brand, go-to-market strategy, and growth marketing directly to Embarc Collective’s community of early-stage technology companies. As a Shared Services Partner, Cooth will provide Embarc Collective members with: ⭐️ Educational workshops focused on brand, marketing, go-to-market, and growth ⭐️ Founder office hours and strategic guidance ⭐️ Expertise spanning positioning, messaging, demand generation, websites, pitch decks, SEO, competitive analysis, campaigns, and sales enablement ⭐️ Curated introductions when Cooth’s expertise aligns with a founder’s needs ⭐️ Preferred rates on Cooth services 🚀Head to the link in our bio to learn more about Cooth, our new partnership, and how their team will support Embarc Collective founders! taken in Embarc Collective by @becooth
3
11 days ago
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14,324 women work in STEM jobs in Charlotte. More than any city in the South. That doesn’t happen by accident. It happens because someone keeps opening the door wider. Today, #InnovateHERCharlotte launches at Spectrum Center: an inaugural City of Charlotte initiative introducing 8th–12th grade girls across CMS to careers in tech. Cooth built this brand from the ground up — name, identity, messaging, digital presence, collateral. This one’s personal. We’re a female-founded, female-led team, and we know what it looks like when an industry finally makes room. Building something that reflects who these girls are while inspiring them to see what they can become was the whole assignment ✨ Thank you to Rebecca Serena and Lindsay McCleary, PMP at the City of Charlotte for trusting us with it. We’re a proud sponsor of the event, and even more proud that our very own Lizzy Meagher will be joining a panel alongside these powerhouse women: Elizabeth Brigham, Dr. Raquishela Stewart, Ed.D., and Stella Patterson, Charlotte’s first female police chief, and Deanna M. Laster as moderater. See you there, Charlotte! We can’t wait to open the door wider, together. 💫 taken in Spectrum Center by @becooth
1
17 days ago
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There’s nothing better than celebrating the work together 🎈🙌 Last Thursday our team joined @thehurthubdavidson for their Rebrand Bash! It was so fun to officially celebrate the launch of their new brand and website alongside the people who helped bring it all to life. After months of strategy, messaging, design, and collaboration, getting to step into the space and experience the new brand out in the world was beyond special. This project has always been about capturing the energy you feel inside The Hurt Hub: warm, welcoming, buzzing with ideas, and full of people building, learning, and connecting. Seeing the brand come to life in that same space felt like the perfect full-circle moment. A huge thank you to The Hurt Hub team for trusting us with this next chapter and for being such incredible partners along the way. 💛 Til the next celebration 🥂 #branddrivesgrowth taken in Davidson College by @becooth
1
24 days ago
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Charlotte, we made the list. @courtneybensinger just landed on the Charlotte Business Journal’s list of People on the Move. Cooth grew 124% last year alone, built on a simple bet: that founders and executives doing good, disrupting categories, and revitalizing antiquated industries deserve better than a traditional agency playbook. Thanks to the vision that she and @maria_cate share, the incredible team we’ve curated, and the clients who make work feel like the fun it should be, we’re 3.5 years in, 60+ show-stopping brands later, and that bet is still holding strong and serving our partners in ways we couldn’t have imagined back in 2023 (hello, Cooth growth department). We didn’t build Cooth to blend in. Neither did the brands we work with. Go check her out at the link in our bio, and let us know when you’re ready to build 🚀 by @becooth
30
a month ago
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Today marks a new era at Cooth 🪄 Some might call it a rebrand. Others will call it an evolution. We’re calling it a reintroduction. Over three years ago we started with a name, a logo, a vision, and a drive to be different. Our hunger hasn’t changed… but we sure have. More consultants and creatives doing exceptional work, more clients leaving this world better than they found it, more brands that are driving meaningful growth. Our new brand activates dream state 💭 The mindset you’re in when you believe anything is possible. And the discipline to go and get it. Disruptive. Fearless. Confident. Check out our new digital home at www.cooth.com We can’t wait to see what you think. Welcome to our next chapter. We wouldn’t be here without you. Let’s keep building ☁️🚀 #consultingmeetscreative by @becooth
6
2 months ago
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Something is coming 👀 Since our founding over three years ago we’ve helped our partners turn almost-impossible ideas, products, and services into viable brands that drive real growth. Now... it’s our turn ⭐ Something more disruptive. Something more fearless. Something more confident. The 7 day countdown begins. Tune in on August 17th for our biggest unveiling yet. Cooth’s dream state is about to be activated, and we can’t wait to share it with you ☁️🚀 #consultingmeetscreative taken in ＤＲＥＡＭ ＷＯＲＬＤ by @becooth
4
2 months ago
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Our founders @courtneybensinger and @maria_cate are still catching their breath from Seed The South Capital Summit in Charlotte this past week 🌪️ Some highlights after spending two days with the Southeast’s startup community - 🏇Horse Spot, a SaaS management platform for horse show competitions, made history by winning both the founders judging panel and the investors panel choice at the $100,000 pitch competition 🐢 Hardshell, securing the data layer of AI/ML systems across enterprise platforms, took home the $100,000 WPC First Prize from the Service First Foundation 💰 Don Rainey’s session on his VC learnings over his 30 year career. Appetite for calculated risk. Intellectual honesty. Momentum, not fauxmentum. He’s raised more than $1B, had six unicorns from Series A, and delivered a 63% IRR on his investments over a 20 year span. All while having a sense of humor and being a good human. Check out his firm Good Human Investment Partners 🧠 Elizabeth Brigham’s New Rules of Product Marketing Masterclass session was a refreshing perspective on how to fuel product marketing efforts with deep consumer insights, all while leveraging the power of AI to audit messaging touchpoints through the lens of your customers. Shout out to The Hurt Hub@Davidson 🤝 Catching up with audience town’s Kinsey Wolf to talk all things modern marketing, hiring, and breaking through the noise. It’s always refreshing to talk with brand-led marketers who just get it. 🤠 Seeing our favorite RevOps Talent Marketplace founder Michael Ingram who never fails to make us laugh. Nothing better than one candid photo of an InTandem water bottle turning into a full blown photo shoot (lighting is important) Shoutout to Jenny Tacka and Juan Garzón for an incredible event! Til next year 🫡 #SeedtheSouth26 taken in Bank of America Stadium by @becooth
0
4 months ago
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When the crew makes it out of Slack 🥹🌻 This week we brought our leadership team together in Charlotte for our first annual Cooth retreat. The agenda? Brainstorm. Workshop. Strategize. Visualize. Plan. And laugh of course. So grateful for this rockstar group of dreamers, doers, creatives, consultants, and operators who make Cooth, Cooth. Much more to come as we put our ideas into action and continue to break the agency model 🚀 taken in Lake Norman by @becooth
4
5 months ago
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Today is Cooth’s 3rd birthday and we’re getting emotional about it 🎈 TBT to Courtney and Maria’s first conference in Boston (shoutout #inbound) when they were livin’ on the belief that there had to be a better way. 🚀 A better way to combine consulting chops with creative execution 🚀A better way to integrate as a true partner versus a peripheral service provider 🚀 A better way to deliver premium work without an offensive price tag 🚀 A better way to build with people who you actually enjoy being around Fast forward 3 years and we’re proud to continue to deliver on that better way every👏 single 👏 day👏 We wouldn’t be here without our rockstar team of 20+ creatives & consultants, the 60+ partners who’ve trusted us with their business, and the relentless pursuit of our founders’ dreams to break the agency model. Looking back on our journey so far, we couldn’t be more proud of the partnerships we’ve made, the impact we’ve had across the industries our clients serve, and the work we’ve shipped. Cheers to many more ahead 🥂 #consultingmeetscreative #breaktheagencymodel taken in Boston, Massachusetts by @becooth
11
5 months ago
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We’re proud to announce the publication of Embarc Collective’s 2025 Impact Report — a milestone year that reflects the strength, scale, and staying power of our founder community. In 2025, our collective impact reached new heights: 🔹 300+ founders actively building and scaling 🔹 130+ startups served 🔹 1,200+ net new jobs created 🔹 1,200+ coaching hours delivered 🔹 $200M in annual direct and indirect economic impact across Florida 🔹 320+ events hosted 🔹 20,000+ event participants and visitors engaged 🔹 A strong 5-year rolling survival rate that continues to outpace national early-stage benchmarks Beyond the numbers, this year’s report highlights the growing depth of our healthcare and life sciences innovation efforts, expanded enterprise partnerships, increased founder-to-founder collaboration, and the continued national recognition of Tampa Bay as a rising technology hub. This momentum is powered by our founders, partners, investors, and community champions who believe in building a world-class startup ecosystem rooted in collaboration and long-term impact. 📘 We invite you to explore the full 2025 Impact Report to see how our community is shaping the future of innovation in Florida and beyond. Link in bio! taken in Embarc Collective by @becooth
2
7 months ago
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