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Meet Lizzy Smith 👋

Senior Producer. Former Chicago city girl. Current Signal Mountain, Tennessee convert.

When she’s not helping keep our teams and tours moving, you might find Lizzy exploring the South with her two dogs, playing jazz piano, singing a show tune, or working up the courage to check “learn to skateboard” off her bucket list. Rogue ankles and all.

And her coffee order? An iced coffee with almond milk that she’ll drink three sips of before inevitably forgetting about it.

Swipe to get to know Lizzy in this month’s The Spotlight.

#teamworkmakesthedreamwork #BeCore #experientialmarketing #mobiletours by @becore
8
4 days ago
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Nike Football x The Opening

Miami set the stage. The Finals brought it home. From Gibson Park to Nike World Headquarters, we helped bring The Opening to life for the next generation of football. 

Custom invite kits, personalized locker rooms, and spaces to recover, connect, and make the moment theirs.

Finals Design & Production Partners
Creative & Production: BeCore
Player Lounge Fabrication & Build: @axiomcustom
Personalized Locker Room Fabrication & Build: @forgegraphicworks
Printing, Graphics & Production Support: @infinityimagespdx 

Program Partner
Football Operations, Player Experience, Athlete Check-In & Full Invite Kit Fulfillment: @code11sports 

Nike Brand
Matt James
Roderick Rollins — Sport Brand Marketing Specialist
Ryan Macri — Director, NFL and MLB 

Brand Marketing
Kylee Clarke — Senior Brand Director, Sport and Brand Initiatives, North America
Carlos Martinez — North America Brand Marketing, Men’s Sport, NFL and MLB
CJ Walker — Lead, NFL & MLB Brand Marketing, North America
Scott Henson — Nike Grassroots Director

Nike Digital Brand
Carter Gossett — Lead, Digital Marketing, Sport and Brand Initiatives

Nike Creative
Jenny Tondera — Sr. Creative Director
AP Creighton — Creative Production

#BeCore #NikeFootball #TheOpening #ExperientialMarketing by @becore
0
5 days ago
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The World Cup gave us lessons worth carrying home.

Local culture shaped the energy. Simple interactions invited people in. Behind-the-scenes details made those moments possible.

With LA28 ahead, we’re unpacking five lessons and what they mean for your next brand experience. Swipe through, then bring them into your next planning conversation.

Building for our hometown? Let’s talk.

#BeCore #LA28 #ExperientialMarketing #BrandExperience by @becore
0
16 days ago
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The photos get your attention. The details help you decide.

Guest flow. Load-in. Venue restrictions. What it will take to bring the idea to life.

BeCore’s Venue Intelligence brings our team into the search, with personalized research and a report built around your brief. So you can reach a shortlist faster, with a clearer view of what fits.

Tell us what you want to build. We’ll help you identify where it can work.

#BeCore #EventProduction #ExperientialMarketing #LA28 by @becore
2
25 days ago
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The season is changing. Our momentum isn’t.

It was a big summer at BeCore.

Across sports, technology, culture, and beyond, our teams spent the season bringing ambitious ideas to life for incredible partners.

We’re heading into Labor Day weekend grateful for the work, the trust, the collaboration, and everyone behind it all.

Proud of what we created. Excited about what’s already underway. Ready for what’s next.

Summer may be winding down. We’re not.

See the moments that made our summer on YouTube. Link in bio. by @becore
1
a month ago
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Meet CJ Phillips 👋

Aurora-based. Broncos loyalist. Weekend BBQ’er. History reader. RC truck builder. Proud football dad.

CJ joined BeCore as a freelancer in 2025 and came on full time a year later. Today, he helps keep our freelance teams moving across creative and production, bringing patience, curiosity, and plenty of steadiness to everything happening behind the scenes.

Outside of work, you’ll find him road-tripping to watch his son play college football, catching a CU game, or reading about one of the ancient sites still on his bucket list.

And if he could leave tomorrow? Japan with his son.

Swipe to get to know CJ in this month’s The Spotlight.

#TheSpotlight #BeCore #BeCorians by @becore
5
a month ago
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Securing space near the action is one thing. Earning a meaningful place in the moment is another.

Across 21 cities and 3 countries this World Cup summer, we saw what separates the two: local fluency, participation, seamless execution, and value that lasts beyond event day.

The moments varied market to market. The principles didn’t.

LA28 will bring the world to Los Angeles. The brands that win won’t just show up. They’ll create experiences that feel like they belong.

If LA28 is on your roadmap, now is the time to start building your place in it. Let’s talk.

#BeCore #WorldCup #LA28 #ExperientialMarketing #BrandActivation taken in Los Angeles, California by @becore
2
2 months ago
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The Spotlight is back. 

This month: Erica Tuttle on our finance and operations team.

Expenses, timesheets, AP approvals, AR outreach, new job numbers: nine months in, if it keeps BeCore moving, Erica has probably touched it. 

Coworkers have called her MacGyver on more than one occasion. She can make almost anything work, even if it's a little janky.

Favorite BeCore memory so far? Beach Week 2025. Sand Pictionary, specifically.

One word from her coworkers: Enthusiastic.

Checks out.

#teamworkmakesthedreamwork #experientialmarketing #BeCore by @becore
3
2 months ago
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Every venue looks great in photos.

The work is knowing which space can hold the experience: the guest flow, the production, the permits, the story it tells before anyone speaks.

Which is why brands keep sending us back: four consecutive Super Bowl Houses for Nike, three straight years of WNBA All-Star, and a five-market launch tour for Atmos Rewards.

Every one of them was an empty space first.

LA28 is next. If it's on your plan, start with the space. Let's get started.

#BeCore #ExperientialMarketing #BrandActivation #VenueStrategy #LA28 #LosAngeles by @becore
0
2 months ago
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Last weekend, Chicago was the center of the basketball universe. 🌎🏀

Inside W Live, Nike Basketball came alive: a Gallery of Greats, 1:1 AF1, tee, and bucket hat customization on the floor, and athletes pulling up all weekend.

Down the hall, the country's top EYBL athletes were balling at Nike Nationals with legends courtside.

The greats were on the walls. The next ones were in the room.

Built by BeCore for @nikebasketball 

#BeCore #NikeBasketball #WNBAAllStar #NikeNationals #ExperientialMarketing taken in Chicago, Illinois by @becore
1
2 months ago
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Megan Riggi has been changing the game for years. Now it's official.

Sports Business Journal named Megan, our SVP of Client Services, to its 2026 Game Changers: Women in Sports Business class.

Anyone who has worked with her knows why. 

A former Division I basketball player, Megan leads the way she played: prepared, direct, and all about the team. She shapes how brands show up in sport, and she's carried the same belief throughout: women's sports are not a moment; they're a movement.

Congratulations, Megan. Well earned, and long coming.

#SBJGameChangers #WomenInSportsBusiness #SportsBusiness #BeCore #BrandExperience #WomensSports by @becore
8
2 months ago
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This summer, BeCore helped bring the world’s biggest sporting event to life across North America, delivering fan experiences, athlete programming, partner activations, VIP hospitality, entertainment, logistics, staffing, and on-the-ground execution at massive scale.

To our client partners: thank you for trusting us with initiatives that showed up on a global stage. We’re grateful for the collaboration, confidence, and opportunity to help bring your ambitions to life during such a meaningful cultural moment.

Across our "summer of soccer" portfolio, we supported:

7 client partners. 13 programs. 475+ event days. 21 cities. 3 countries. 40,649+ hours. 1,700+ athletes supported. 2,000 product packs. 2,600+ performers. 1,500+ talent bookings. 3,100+ hospitality environments. 100+ match-day experiences.

Behind every number was a team of BeCorians planning, producing, traveling, staffing, solving, supporting, and showing up for one another.

Proud doesn’t begin to cover it.

#experientialmarketing #brandactivations #worldcup #fifaworldcup #fwc26 by @becore
5
3 months ago
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