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Bedow

@bedowdesign

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Certified B Corp
Est. 2005
Stockholm, Sweden
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53

4 years ago

A Century of Sporty Types

Most athletes dream of seeing their names in the papers. But when Bragdguldet – Sweden’s most prestigious sports award, founded by Svenska Dagbladet – turned 100, the Swedish postal service PostNord chose a different stage. Five athletes who have won the award twice were honored, not in bronze, but on something both everyday and unexpected: the postage stamp. And honestly – who wouldn’t want to send a love letter with their favorite athlete, drawn entirely in type?

01. Insight
For a century, the Bragdguldet award has celebrated athletes who have fought their way back from difficult and precarious situations. Founded and run by the Swedish newspaper Svenska Dagbladet, it is considered the most prestigious honor a Swedish athlete can receive. To mark its 100th anniversary, the Swedish postal service PostNord commissioned a series of postage stamps, accompanied by bonus materials for the true enthusiasts – the philatelists.

02. Concept
An award with a legacy like Bragdguldet deserved a design that honored both its long history and the athletes it celebrates. Only a select few have received the award twice: Björn Borg, Ingemar Stenmark, Anja Pärson, Sarah Sjöström, and most recently Armand Duplantis. To unite the worlds of sports and journalism, each athlete was portrayed using nothing but letters.

03. Solution
A stamp is a tiny canvas, which meant the design had to be distilled to the very essence of each athlete. The challenge was to capture their most iconic movements – and render them entirely in typography. More specifically, the very letters taken from the newspaper announcing their victories, turning the design into a journey through a century of typographic history. The final series of stamps is accompanied by exclusive bonus material created for the most dedicated collectors.

Design @bedowdesign
for @postnord_sverige

@familjenborg @ingemarstenmark86 @anjaparson @sarahsjostrom @mondo_duplantis

#graphicdesign #stamps #filateli #filatelia #stampscollector #stampscollection #stampset #bjornborg #ingemarstenmark #anjaparson #sarahsjostrom #armandduplantis #mondoduplantis #mondo #bedow #typography #typographicdesign by @bedowdesign

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a year ago

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3 years ago

Cover design for Mikael Yvesand’s upcoming book Ha en nice dag. Published September 7.

@bedowdesign @satanbroberg @bokforlagetpolaris by @bedowdesign

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3 months ago

Grab a bag!

(edit) Winners, please dm your addresses and we’ll ship the bags: @augustafeldtman @parentheses_books valentinbauberger @uuultramagnus @textorius (/edit)

Our most award-winning design project in recent years is without a doubt the five Swedish stamps featuring Björn Borg, Ingemar Stenmark, Anja Pärson, Sarah Sjöström and Armand Duplantis. This spring, the project received design awards from the Art Directors Club, D&AD, The One Show, Type Directors Club in Tokyo and the Type Directors Club in New York.

Alongside the release of the stamps last autumn, we printed a very limited number of tote bags featuring each design — and now they could be yours. We’re giving away five tote bags, one featuring each athlete. Like and comment with an emoji representing your favourite athlete. We’ll draw the five winners on Monday, June 1, and then contact all winners for shipping details. Free shipping worldwide.

@familjenborg
@ingemarstenmark86
@anjaparson
@sarahsjostrom
@mondo_duplantis

@postnord_sverige
@svenskadagbladet by @bedowdesign

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4 months ago

Sweden has a long history of innovation. Perhaps it is our strong welfare system that has encouraged companies to invest in new ideas. Or maybe it is simply our cold climate that has forced us to be a bit more inventive to keep up with the rest of you. Either way, @postnord_sverige aims to highlight Sweden’s innovative spirit with a series of stamps featuring five very different innovations: the pacemaker, solar-purified water, telecommunications, digital music streaming, and shared parental leave. So what do they have in common? They all make waves – from our small, slightly frozen corner of the world to the rest of it.

01. Insight
PostNord’s new stamp series showcases five Swedish innovations: the pacemaker, solar-purified water, telecommunications, digital music streaming, and shared parental leave. The stamps required a simple visual language that could represent a series of five very different motifs, while still being intricate enough for each stamp to function as a standalone piece on an envelope.

02. Concept
What connects the five innovations is that they all, in one way or another, send signals out into the world. Whether it’s a telephone exchange that literally transmits signals, or shared parental leave making waves in society, the idea remains the same. The project was therefore named Making Waves, and a wave-based illustration style was developed to represent the different innovations.

03. Solution
The limited surface area of the stamp required the motifs to be simple, yet sufficiently figurative to clearly distinguish the five innovations. The execution of the line-based illustrations conveys waves, and a total of nine different colors are used to print the five motifs. The result is a cohesive series of five stamps, where each motif must interact with the others while also being able to stand on its own. taken in Stockholm, Sweden by @bedowdesign

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6 months ago

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7 months ago

Good news! Our stamp design project ’A Century of Sporty Types’ for PostNord Sverige has been awarded Prize Nominee Work by the Tokyo Type Directors Club. The project will be exhibited at the Ginza Graphic Gallery in Tokyo from April 3 to May 16.

@tokyotdc
@postnord_sverige
@familjenborg
@ingemarstenmark86
@anjaparson
@sarahsjostrom
@mondo_duplantis by @bedowdesign

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8 months ago

New work – Making Waves for @postnord_sverige @svenskafrimarken

For centuries, Sweden has been a country of innovation. From engineering breakthroughs like the implantable pacemaker to social innovations such as shared parental leave. To highlight this strong legacy, the Swedish postal service PostNord has released a series of five international stamps, each depicting a Swedish innovation that has made waves far beyond our borders.

The challenge for our designers was to find a common visual language for five innovations that are more or less abstract. The solution was to zoom out – finding a coherent language that could encapsulate them all – and then zoom back in, adding small figurative details that hint at each specific innovation.

Designed to travel far.

@bedowdesign by @bedowdesign

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9 months ago

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10 months ago

Symbol @nekohealth
Exterior signage, Manchester, UK

#brandidentity #visualidentity #symbol #logotype #logomark #nekohealth #bedow by @bedowdesign

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a year ago

Few seats left to the opening of Most Beautiful Swiss Books in Stockholm on Thursday. Link in bio!

@mostbeautifulswissbooks @bedowdesign @konstig_bokhandel by @bedowdesign

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a year ago