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Bee Shapiro

@beeshapiro

10.1K

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1497

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Founder of @ellisbrooklyn, @nytstyle book author of Skin Deep

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Tuesdays are for a scent to fall in love in and with 😉 @ellisbrooklyn Queens Caramel eau de parfum + Miss Amber perfume mist, both avail @sephora @sephoracanada #perfume #ellisbrooklyn #scentoftheday #founderlife by @beeshapiro

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10 days ago

I wanted to capture a scent that was the anticipation, fun and energy of the best night out. @ellisbrooklyn PLUM TONIC is that girl- always up for a good time with the best vibes possible. Available exclusively @sephora @sephoracanada and Sephora at @kohls. 8.10 app preview, 8.11 online and in stores. Hope you love! 💗 #perfume #ellisbrooklyn #sephora #scentoftheday #founderlife by @beeshapiro

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2 months ago

@ellisbrooklyn story time- we are 11 years old! 11 seems somehow more substantial and lucky 🤞 than 10. 🥰 What a journey from starting a business in a Brooklyn walk up apt to today! Thank you to everyone who has been part of our journey along the way 🙏 So grateful! 🩷#perfume #ellisbrooklyn #founderlife #scentoftheday #entrepreneur taken in New York, New York by @beeshapiro

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4 months ago

We are back! @ellisbrooklyn is partnering with @amika with Guava Granita perk up dry shampoo ☀️ when a collab feels good it’s like the right date- the perfect pairing 🥰. This beautiful baby is out next week exclusively @sephora @sephoracanada 🫶#ellisbrooklyn #sephora #amika #hair #perfume taken in Greenwich, Connecticut by @beeshapiro

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5 months ago

@ellisbrooklyn Euro summer loading…. Love the idea of falling in love on the Med 🍊🌊 now avail @sephora @sephoracanada and Sephora @kohls #ellisbrooklyn #perfume #scentoftheday #founderlife by @beeshapiro

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5 months ago

My favorite @sephora sale picks!! Loving our @ellisbrooklyn Isla Sirena and Miami Nectar. A Sephora cast member recommended @velourbeautyofficial lashes and they are SO good. Also picked up @makeupforever lip gloss, @josiemaran body butter in Vanilla, @laneige_us juicy tint and @maccosmetics creme in your coffee lipstick. by @beeshapiro

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6 months ago

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7 months ago

Happy Year of the Horse #lunarnewyear ! Celebrating with my #scentoftheday fruity @ellisbrooklyn combo #founderlife #perfume by @beeshapiro

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8 months ago

Almost Lunar New Year! 🧧 Love starting out the year fresh and sweet @sephoracanada @ellisbrooklyn @patricktabeauty @tatcha @hungvanngo @sulwhasoo.official #sephora #ellisbrooklyn #perfume #lunarnewyear by @beeshapiro

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8 months ago

So excited to finally share that 1) @ellisbrooklyn Banana Milkshake is back! 🍌 It sold out in about 2 weeks last time and it’s just such a yummy but also beautiful scent. And 2) debuting the new look for our Ellis Brooklyn perfume mists! Repacks are always tricky and this one we wanted to not only update the look but provide better value. The scents come in much bigger sizes and priced at a friendlier price. These are available 1.22 @sephora and EllisBrooklyn.com!
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#ellisbrooklyn #perfume #sephora #perfumemist #newlook #founderlife taken in New York, New York by @beeshapiro

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9 months ago

How to capture a year in 20 pics? 2025 was such an incredible year in which I surprised myself that I had still so much to learn in this thing called life. It was the first year where I truly put health and wellness first. Midlife for women is full of hormones and ups and downs and question marks that I never had to deal with before. Plus somewhere along the line I realized I had become an adult. 😅I vacationed hard and I hockey-mommed harder. Parenting continues to be this evolving journey with challenges and triumphs in the most unexpected moments. Though far from perfect, I learned more about being the CEO side of founder. I haven’t posted a lot in feed this year because it felt so curated in a way that was not really reflective of my reality. It’s a messy thing, this LIVING business. It’s not prettily filtered and it’s not neatly prescribed. But how wonderful is it to pursue a dream (@ellisbrooklyn) make new friends and cherish new ones along the way, and to love and love and love. Wishing you and yours an amazing new year! 💖 by @beeshapiro

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10 months ago

Baby @ellisbrooklyn Miami Nectar and Guava Granitas coming soon @sephora #cute #perfume #sephora #giftideas taken in New York, New York by @beeshapiro

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a year ago