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Valentina Malta

@behindthecolor_pro

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🌍International Educator & Artist
at @joicoeurope
💡Inspire before you Expire
🎨 Colour is my language

POSTS STORIES REELS TAGGED

Chasing the light and bringing the warmth. 🔥
This shot from the Joico GLOW WARM Campaign perfectly captures the rich, sun-kissed tones we took all over Europe.
Created with love and inspiration from me & @_bybona @_bybonaprofessional
From a color concept to reality.
Honored we have shared this vision with stylists across Europe.
Thanks for every single person who worked with us to make this happen ♥️
@joicoeurope @joicoeducation

#HairGoals #GlowWarm #SunKissedHair #ProfessionalColor #joico by @behindthecolor_pro

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20 days ago

The best way to start September? Bringing the glow to beautiful Norway. ✨

We had such an amazing time sharing warm colour tones and smart, efficient techniques.

A heartfelt thank you to everyone who joined the event and shared this special time with us, to the wonderful Norwegian team and, of course, to our beautiful models. We loved every moment and can’t wait to come back! 🇳🇴🤍

#norwayhair #warmtones #hairinspiration #hairartist #haireducation taken in Norway by @behindthecolor_pro

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23 days ago

Forrige uke inviterte vi til et eksklusivt fargekurs, Glow Warm Color Trends sammen med Bona @_bybona og Valentina @behindthecolor_pro fra Joico Europa Artist Team ✨

Bona og Valentina viste oss de nyeste fargetrendene samt tre forskjellige, men effektive fargeteknikker som er tilpasset en travel salonghverdag. Samtidig fikk vi konkrete tips til hvordan vi kan skape levende og glansfulle fargenyanser for å fremheve naturlig glød for både hår og hud.

Tusen takk til alle som kom og delte denne dagen med oss. En inspirerende dag fylt med med masse faglig påfyll og nydelig fargeinspirasjon ✨

Hår:
@_bybona
@behindthecolor_pro
@rikkeharboe
@hannah_colorist

Modeller
@aurorakillingroed
@sofiethorud
@tuva.07.01.01
@maria.kalvo

Makeup: @makeup_janne

#joicoeurope #glowwarm taken in Joico Norway by @behindthecolor_pro

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a month ago

Thank you it was great meeting you again in Oslo taken in Tendenz Hårpleie by @behindthecolor_pro

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a month ago

From my archives:
A fashion editorial from a few years back.
If there’s one thing I’ve always loved most about my craft, it’s building shapes out of hair. 🤍✨
#fashionstory #editorialhair #hairbyme by @behindthecolor_pro

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2 months ago

Tahad tuua salongi värskemaid ideid, uusi tehnikaid ja rohkem inspiratsiooni? 🧡✨

JOICO GLOW WARM on päev, kuhu tasub tulla kogu tiimiga – õppima, ideid koguma ja avastama 2026. aasta kuumimaid sooje värvitrende.

Ostes 3 või enam piletit, saad 25% soodustust.
Piletid ja lisainfo >> https://fienta.com/et/joico-glow-warm-varvitrendid-2026

Kohtade arv on piiratud. taken in Salonshop Professionals by @behindthecolor_pro

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2 months ago

A deep dive into the science behind JOICO Vero K-PAK Color TCD Technology 🎨🔬 with Valentina Malta @behindthecolor_pro
Discover how this innovative technology delivers:
✔️ Vibrant, true-to-tone color results with a low % of Ammonia
✔️ Exceptional shine and longevity
✔️ Healthy, strengthened hair from the inside out
Get expert insights, pro tips, and see why Vero K-PAK Color continues to be a favorite for creating beautiful, lasting color.

#joico #joicoeducation #haircolor #healthyhair by @behindthecolor_pro

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3 months ago

Behind the scenes in Dublin. 🇮🇪

Thank you to everyone who made the Glow Warm event so special – our backstage team, colleagues, customers, and everyone involved.🤍

Grateful for the experience. Until next time.✨ @xpert_professional @joicoireland @joicoeducation @joicoeurope @stacy_xpertprofessional @mike_xperthair @shaun_xpertprofessional @beatrice_xpertprofessional @ciara_mc_manus_hair @behindthecolor_pro @joicopro #haireducation #joico #bybona taken in Dublin, Ireland by @behindthecolor_pro

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3 months ago

Today was fun 🤍

@hairby_zoe_aitkensmith
@_bybona
@behindthecolor_pro
@joicoeurope

#catwalk #makeupartist #hairshow #mua #onsetmua taken in Alan Howard Hair & Beauty Supplies by @behindthecolor_pro

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4 months ago

✨ Italien Recap ✨

//Von den Vorbereitungen bis zur Präsentation – ein Wochenende voller Inspiration, neuer Erfahrungen und schöner Erinnerungen 🧡🇮🇹

#glowwarmcampaign #behindthescenes #hairmodel #italienvlog #fyp taken in Milan, Italy by @behindthecolor_pro

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4 months ago

A meleg árnyalatoknak olyan egyedülálló varázsuk van, amely átalakíthatja a hajszínt és felértékeli bármelyik megjelenést. Neked mi a gondolatod erről?😍☝

A kollekciót kéA kollekciót ké#hairideasszítette:
Concept & Color Direction: @_bybonaprofessional @behindthecolor_pro
Creative Direction: @brunomarc10
Fashion Producer: @bookinagency_
AD: @vittoriomasciarelli
Photography: carlobattillocchi
Styling: Romina Power
Make up: @markusmuatheisen

#fodraszinfo #hair #haircollection #glowwarm #glowwarmcollection #joico #joicocollection #hairdressing #hairinspo #hairinspiration #hairideas by @behindthecolor_pro

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4 months ago

✨GLOW WARM✨

A kollekciót készítette:
Concept & Color Direction: @_bybonaprofessional @behindthecolor_pro
Creative Direction: @brunomarc10
Fashion Producer: @bookinagency_
AD: @vittoriomasciarelli
Photography: carlobattillocchi
Styling: Romina Power
Make up: @markusmuatheisen

#fodraszinfo #hair #haircollection #glowwarm #glowwarmcollection #joico #joicocollection #hairdressing #hairinspo #hairinspiration #hairideas by @behindthecolor_pro

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4 months ago