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Behind The Obvious

@behindtheobvious

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╳ BΞΗIИD THΞ 0BVIOUS ╳
— Disruptive Fragrance Image Creation Studio - Paris
— Creative direction, Photo, Video, CGI, AI

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Deux eaux. Deux univers. Une même signature. ✦
Pour le lancement de L'Eau Ambrée @kenzoparfums, nous avons imaginé un duo visuel — flacons vivants, immergés dans leurs ingrédients, reliés par une même écriture créative.
Direction artistique & direction de création propres au studio, nourries d'une création assistée par IA et d'une post-production 2D — à parts égales, au service du sensoriel.
L'Eau Pure 🤍 fraîche, lumineuse, lavande blanche et agrume.
L'Eau Ambrée 🤎 chaude, dorée, figue et ambre enveloppant.
Direction artistique & création : @behindtheobvious
AI-assisted creation & 2D post-production
Pour @kenzoparfums
#KenzoParfums #LEauAmbrée #LEauPure #Kenzo #Parfum #Fragrance #ArtDirection #CreativeDirection #AIAssistedCreation #PostProduction #Behindtheobvious by @behindtheobvious

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4 months ago

The Angel Gourmand Constellation — from the stars. ✦

Angel EDP · Angel Nova · Angel Blush
Praline & sugar — Raspberry & rose — Musk & cream

Three fragrances. Three ingredient worlds.
One constellation.

Ingredient visuals for the Angel collection — Mugler.
#Mugler #Angel #AngelConstellation #GourmandFragrance #ContentCreation #LuxuryFragrance #BehindTheObvious #IngredientVisuals by @behindtheobvious

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4 months ago

L'iconique FLOWER BY KENZO. Des ingrédients encapsulés rayonnants. Merci à toute l'équipe KENZO PARFUMS. Création : Behind The Obvious pour Kenzo Parfum @kenzoparfums #parfum #kenzo #behindtheobvious #artdirection by @behindtheobvious

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6 months ago

Behind The Obvious crée les visuels des ingrédients du nouveau parfum Kenzo Le Rouge Flower, un parfum enveloppant et intense aux notes gourmandes, florales et musquées.

Avec LE ROUGE FLOWER Eau de Parfum, KENZO réinvente son parfum emblématique dans une version plus intense et sensuelle. Créé par le maître parfumeur Alberto Morillas en collaboration avec la parfumeuse Marie Salamagne, ce parfum capture toute la puissance de la couleur rouge.

Merci à toute l'équipe KENZO PARFUMS. @kenzoparfums #parfum #kenzo #behindtheobvious #artdirection by @behindtheobvious

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7 months ago

ING - Serie. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #highfashion #futuristic #midjourney #aiart #nft #aiphotography #ingredient #behindtheobvious by @behindtheobvious

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9 months ago

INGREDIENTS THAT SMELL - Serie - Rose+Vanilla. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious by @behindtheobvious

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9 months ago

INGREDIENTS THAT SMELL - Serie - Rose. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious by @behindtheobvious

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9 months ago

Création d'une série d'image combinant IA et photographie autour de la gourmandise. GenAI by @behindtheobvious for @muglerofficial #parfum #fragrance #mugler #behindtheobvious by @behindtheobvious

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10 months ago

Production et réalisation de la campagne Mugler Parfums été 2025.
Cet été, mugler vous invite à la « pool party » la plus extraordinaire. le soleil se couche ; la fête vous appelle. ressentez-vous l’euphorie monter ?

La journée à la plage est terminée, mais vous en voulez plus. que diriez-vous d’une « pool party » à la « golden hour » ? la musique bat son plein, les ombres dansent sur l’eau. plongez dans un bain estival euphorique. by @behindtheobvious

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10 months ago

Creation of the launch campaign for Viktor & Rolf's new Pretty Peony perfume. Print visuals as well as social media and digital assets, ensure a complete rollout.

Strawberry at its juiciest. Peony in full softness. This is the most fruity-gourmand Flowerbomb yet, Flowerbomb Pretty Peony. #ViktorAndRolf #Flowerbomb #FlowerbombExtreme #ViktorAndRolfFragrances #behindtheobvious #parfum #fragrance #assistedbyAI by @behindtheobvious

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10 months ago

INGREDIENTS THAT SMELL - Serie - Rose+Vanilla. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious by @behindtheobvious

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a year ago

To celebrate Flowerbomb's 20th anniversary, Viktor & Rolf invites us to a carte blanche for their digital exhibition.
@behindtheobvious explores Flowerbomb Extreme’s edge — a hypnotic fusion of bloom and body, fragrance and instinct. Thanks to the VIKTOR & ROLF team and the HELMUT agency 
@helmut_magazine @viktorandrolf_fragrances   An animal flower that could live for 20 years.  A floral bomb pushed to the extreme, bursting with fragrance, sees its first heartbeat appear. The flower merges with the flesh, the nectar with the blood to bewitch man, who has become a bee. To follow nature is to be inspired by its perfect harmony.   F.Sofiyana by @behindtheobvious

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a year ago