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Benjamin Davis

@ben.ppc

1.4K
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1072
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£100M+ in Google Ads revenue for Shopify brands
Daily breakdowns of what's actually working in 2026
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I never thought living from other countries was even an option. Then I landed my first remote job, and going back to an office became unthinkable. Now I run my own business and work wherever I want, whenever I want. Great people, good coffee, and making some ecom founders a hell of a lot of money along the way. Wouldn’t trade it. by @ben.ppc
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3 months ago
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BKK 🌆 by @ben.ppc
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7 months ago
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Morning routine taken in Bangkok, Thailand by @ben.ppc
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7 months ago
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One year in, we have gone from two to six. Benjamin Davis of @ben.ppc built JBMKTG with his partner James a Google Ads agency for e-commerce brands. In less than twelve months, they grew from just the two founders to a team of Google Ads specialists, operations, and sales. How to scale a team fast without losing control: track your numbers, then hire only when the data says it is time. Full episode, link in bio. #thecheckin #agencylife #scaling #founders #hiring by @ben.ppc
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9 days ago
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Its views like this that make me appreciate the Google ads dashboard I fell out of this whole afterwards Goats + sheeps If you ignore the conversion rate it looks like I was very successful taken in Tirana, Albania by @ben.ppc
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2 months ago
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Nice to not be staring at Google Ads for an afternoon taken in Brighton, England, UK by @ben.ppc
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2 months ago
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Most ecom owners think the fix for bad Google Ads results is more budget. Most often it’s the opposite. Signs you might be wasting money: 🚩 Clicks but no conversions 🚩 Your Search Terms Report is full of junk. This is the report showing what people actually typed before clicking your ad. 🚩 Google’s auto recommendations running everything. Google wants you to spend more. They don’t care about your goals 🚩 A landing page slower than your competitors. You can win the click and still lose the sale before the page loads. None of these get fixed by increasing budget. All of them get cheaper to fix the earlier you catch them. by @ben.ppc
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3 months ago
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Lisbon > Porto > Bexhill 🌴 Been a solid couple months taken in Porto, Portugal by @ben.ppc
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4 months ago
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Hanoi for the weekend taken in Hanoi Old Town - Phố Cổ Hà Nội by @ben.ppc
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6 months ago
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Your Google Shopping titles are probably written for your website. Not for Google. Most Shopify stores pull product titles straight into the feed without touching them. The problem is your Shopify title is written for brand discovery. Google Shopping titles need to match search intent. “The Wanderer Tote” tells Google nothing. “Leather Tote Bag - Tan - Large - Handmade” tells Google exactly where to show it. Front-load your titles with: — Product type — Material — Colour — Size or key variant This one change can improve your impression share, your click relevance, and ultimately your ROAS all without touching your bids or budget. The brands getting the most out of Shopping aren’t just spending more. They’re sending better data. Fix the feed. Then scale. by @ben.ppc
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6 months ago
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👇🏼 The founder thought Google Ads wasn’t for them. They were doing fine on Meta. Organic was ticking along. Why fix what isn’t broken, right? So I showed them what was actually happening. Three competitors were actively bidding on their brand name. Every time someone Googled their store, those competitors were right there at the top, offering an alternative. Their Shopping feed didn’t exist. Thousands of product searches happening every month and not a single one was seeing their products. The demand was already there. Customers were already looking. They just weren’t showing up. We fixed the branded campaigns first. Stopped the bleed immediately. Then we built out Shopping and core search. Two months later Google was driving 20% of their revenue, at a better ROAS than Meta. If you’re doing decent numbers on Meta or organic and you’re not on Google yet, there is almost certainly a gap like this in your business. ✅ Comment GAP and I’ll do a free audit and show you exactly what you’re leaving on the table. by @ben.ppc
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7 months ago
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👇🏼 I used to think underperforming accounts had a bidding problem. Then I kept seeing the same thing, over and over. Great products. Decent budgets. Terrible structure. The account was telling Google one thing. The business needed something completely different. Google doesn’t guess. It learns from what you give it. Bad structure = bad signals = bad results. Every time. What good structure actually looks like: 👉🏼 Campaigns segmented by intent, not just product 👉🏼 Search and Shopping working together, not cannibalising 👉🏼 Audiences layered so Google knows who converts 👉🏼 Clean conversion data it can actually optimise toward Most accounts I audit are one restructure away from a completely different trajectory. ✅ Comment AUDIT and I’ll review your account free and show you exactly what’s holding it back. Benjamin #googleads #marketing #ecom #dropshipping by @ben.ppc
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7 months ago
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