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Ben Van Leeuwen

@benwvl

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co-founder / ceo @vanleeuwenicecream New York

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SHIRLEY IS HERE TO STAY FOR A BIT.🍒

Numbers don’t lie. She’s popular.✨

So we let Shirley know she has a spot on the menu until THE END OF THE YEAR.😉

An early holiday gift from Miss Temple and VL to you. Available at all scoop shops nationwide.🍦 by @benwvl

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8 hours ago

VL was born in NYC, and giving back to the city that’s given us so much is incredibly important to us. 🍎

That’s why we’re proud to support @cityharvestnyc, New York’s first and largest food rescue organization. Their mission is to rescue nutritious food that would otherwise go to waste.

This year, City Harvest is on track to rescue more than 100 million pounds of food. ❤️

Learn how to get involved at cityharvest.org 🍨🗽 by @benwvl

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11 days ago

Sundae, my favorite way to eat ice cream taken in New York, New York by @benwvl

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15 days ago

by @benwvl

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17 days ago

YOU GET THE BEST OF BOTH WORLDS🎤

We did it. We combined FRO-YO and ice cream. Top any scoop or scoops with a dollop of any flavor FRO-YO.🤩

We know, dreams really do come true.✨

Available at all scoop shops serving FRO-YO nationwide.🥳(locations pinned to the top of our page) by @benwvl

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20 days ago

Grateful to live in work in my favorite city on earth. by @benwvl

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25 days ago

Wonderful spending time with my friend @jeni :) @incmagazine by @benwvl

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a month ago

Brooklyn Bridge Park Store Tour by @benwvl

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2 months ago

THAT WAS A MOUTHFUL.🍦

Say FRO-YOOO to Co-founder @benwvl🍦

We’re introducing FRO-YO to some of our scoop shops, plus a WHOLE LOTTA toppings.

Blueberries, Pistachio Kataifi, Cookie Dough, Strawberries, Chocolate Curls, Mochi, Passion Fruit, Toasted Coconut, Granola, Peanut Butter Cups, Biscoff Cookie Crumbles… the list could go on!🍪🥥🍓🍯🫐

Okay we’ll shut up now, but probably not for long. We like our mouths full over here.☺️

We already know Ben’s ideal FRO-YO builds! 🤣Comment yours below⬇️

Where to find FRO-YO (so far):
-East Village, NYC
-Noho, NYC
-96th & Madison, NYC
-Rockefeller Center, NYC
-Greenpoint Flavor Lab, NYC
-Jersey City, NJ
-Millburn, NJ
-Brickell, MIAMI
-Old Town Alexandria, VA
-Burbank, CA
-Williamsburg, NY
-14th Street DC
-Union Market
-Greenwich, CT (Coming 8/13)

FRO-YO THE VAN LEEUWEN WAY🍦

Follow @vanleeuwenicecream for more by @benwvl

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2 months ago

Van Leeuwen Korea Opening. July 4th 2026. ☺️ taken in Seoul, South Korea by @benwvl

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2 months ago

Corfu, May 2026 taken in Corfu Greece by @benwvl

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2 months ago

VL store development team just did a 36 hour quick Reno on Williamsburg Brooklyn, three design languages Incorporated, bringing it back to original design language, white oak, cream colors, adding fro yo retaildesign #renovation taken in Van Leeuwen Ice Cream by @benwvl

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3 months ago