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Berkley Fishing

@berkleyfishing

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Built with Innovation. Fueled by passion. Berkley helps YOU #CatchMoreFish.
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Y’all smell that??👃 The MaxScent Moeba has arrived🦠 Head to your local retailer, or our website, & add some MaxScent stank to your urchin arsenal! #Moeba #berkleyfishing #yourfishourscience #fishing #bassfishing by @berkleyfishing
More than just a minnow👀 The Lab Series lineup features a 5.25in & a 6.5in Minnow, 6in Finesse Worm, and a 3.6in Flat Worm - all small-batch, layer poured for precise, lifelike color in every shape. True color + translucency, without sacrificing scent or taste = fish magnet🧲 Which one are you most excited to rig up first?👀 #LabSeries #berkleyfishing #yourfishourscience #fishing #bassfishing by @berkleyfishing
The new Lab Series from Berkley Labs. The first and only soft plastic technology to deliver color, action, scent and taste all in one bait. Custom poured in multiple shapes and sizes at launch. Two layers of deal-closing Powerbait in any translucent color imaginable. One layer of MaxScent - the only scent package in fishing that delivers true scent release. And topped with a trade-secret, new MaxScent Rapid Release Slime for immediate scent dispersion engineered to trigger bites. #LabSeries #BerkleyFishing #YourFishOurScience by @berkleyfishing
Xtra durable, same killer Frittside action👀 Built with a reinforced circuit board bill, premium components, & premium colors, the Frittside X fuses proven fish catching Frittside action with next-level durability👊 Check out that Frittside X action next to the Shallow Money Badger💯 #berkleyfishing #yourfishourscience #fishing #frittsidex by @berkleyfishing
New Frittside X from @berkleyfishing featuring some familiar looking paintjobs. 😏 It was a great opportunity to work with Berkley on a few new patterns for this bait, I'm most excited to finally be able to talk about it 😅. Go grab them from your favorite retailer. by @berkleyfishing
Introducing the Frittside X🔥 Redefining durability in your crankbait arsenal, the Frittside X is built with a reinforced circuit board bill, drastically improving durability for more time spent putting that proven Frittside action to work‼️ Available in a 5, 5 Junior, & 5 Biggun’, with 13 Xtra premium colors that deliver unmatched realism & style, the Frittside X is a must-have in the fall lineup. Stock up now on our website, or at your favorite retailer! #berkleyfishing #yourfishourscience #frittside #bassfishing by @berkleyfishing
My favorite lure of all time got a refresh today! Introducing the brand new @berkleyfishing Frittside X! It has the same Frittside action, but with improved bill durability and some awesome new colors. Can’t wait for you guys to get your hands on these. This is hands down, the best of all time! #fishemhard by @berkleyfishing
One of my all time favorite crankbaits just got better. The new @berkleyfishing Frittside X now includes the reinforced circuit board bill for extreme durability, custom painted finishes, and super sticky hooks to fish right out of the package. Gonna wana have a few of these in the box now through spring🔥 Link in bio☝️ by @berkleyfishing
The Frittside just got an upgrade! 🔥 The NEW @berkleyfishing FRITTSIDE X brings a reinforced circuit board bill for added durability, 13 premium custom-painted colors, and the same proven Frittside action we know and love. Available in Jr., 5, and Bigun’ sizes—good luck picking just one color! Which one are you tying on first? 👇🎣 #bassfishing #berkleyfishing #crankbait #largemouthbass #fishing by @berkleyfishing
🔥 The Frittside just got an upgrade! 🎣 Introducing the NEW Berkley Frittside X! 🔥 What’s new? * 💪 Reinforced circuit board lip for added durability! * 🎨 Custom-painted colors for an ultra-realistic look! * 🎣 Same proven flat-sided action that makes the original Frittside so deadly! 🚨 WANT TO GET YOUR HANDS ON ONE? Comment “X” below and I’ll send you a direct link to check out the NEW Berkley Frittside X! 👇 by @berkleyfishing
Plenty of insane topwater eats to be had between the SlapGill 80 & SlapGill 95🔥 Which size are you tying on first for some fall topwater action?🤔 #berkleyfishing #yourfishourscience #topwater #bassfishing by @berkleyfishing
“WHAT AN ENGINEERING MARVEL!” 😂🎣 Papa Sharky said it best on our last trip while putting the new @berkleyfishing Shrimperor to work! 🔥🦐 I SMACKED some BIG Flounder on this trip! Stoked to add this bait to my arsenal for when Flounder season opens back up Dec 15th on the Texas Coast 🙌 #BerkleyFishing #Shrimperor #OutCastCharters #Newlure by @berkleyfishing

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