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👋 We're Mads & Adam—a creative duo in Midcoast Maine breathing all sortsa life into brands through strategy, design, & copy ✨
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What’s it like to work with Mads & Adam?

🟰 parts proven process➕ productive plot twist

We ask nosy questions, find the thing you’ve been trying to say, and probably pitch an idea or 7 that'll make you raise an eyebrow before landing on the "holy sh*t, that's it!"

Because Maine founders and small businesses don’t need more safe, generic creative. They need local collaborators who care enough to get real, get invested, and get a little weird (where the magic happens!)

So, what are you chewing on that's keeping you up at night:

Naming a new product?

Struggling with a tagline?

Need some new designed packaging to launch your newest sweet treat?

Or how about some fresh website copy? 

We’re Better Half Brand Studio, a creative duo that's been solving creative headaches since...well forever. When you hop on our 🎢, we guarantee you'll be high-fiving us before all is said and done. 🙌 

Drop us a DM and tell us all about your creative headache. We'd love to get in on it. #Maine #MidcoastMaine #Branding #Design #BrandStudio by @betterhalfbrandstudio
2
2 months ago
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Maine summer be summer-ing, y'all, and yet we're all still here: doing the damn thing. 

Kudos. ✌️ by @betterhalfbrandstudio
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2 months ago
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Some nice words from Cultivating Wild's @melissakeyser! 

Cultivating Wild is a midcoast Maine landscape design studio helping homeowners create outdoor spaces that feel beautiful, functional, and deeply connected to place. 

Give us all of the flowers, all of the earthy smells, and outdoor whimsy, plz. ✨

services #rendered: 
*brand architecture
*website copywriting
*substack refresh

#CreativeStudio #Branding #Maine #MidcoastMaine by @betterhalfbrandstudio
2
2 months ago
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You don’t need another hat. You need a better half.

If you run a business in Maine, summer probably has you somewhere between holy sh*t, we’re busy and when exactly am I supposed to think about what’s next for my biz?

You’re serving customers, managing staff, solving problems, answering emails, ordering supplies, and keeping the whole thing moving through high season. Business is good. Your ideas are even better. But finding the time and headspace to turn those ideas into a stronger brand? Not exactly happening between the morning rush and the next fire drill.

That’s where we come in.

Better Half is your local, on-the-ground creative partner for the work that matters but keeps getting pushed to “when things slow down.”

⚡️Strategy to uncover what makes your business the bees knees 
⚡️ Design to build a visual identity that feels unmistakably yours
⚡️Copy to tell your story clearly and make people give a damn

Maybe your business has outgrown the brand you started with. Maybe you’re launching something new. Maybe you know you’ve built something special, but your website, packaging, or marketing isn’t quite capturing it yet.
We’ll help you zoom out, sharpen the big idea, and bring it to life in a way that supports the business and life you actually want to build.

Because you’ve got enough hats already. Let us wear a few. 🎩 🧢 👒 #Maine #BrandStudio #CreativeAgency by @betterhalfbrandstudio
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2 months ago
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There’s something surreal about sharing our first post on social media with a blank grid staring back at us. The empty squares scream at us with giddy potential, endless creative possibilities, and leave us with the constant question of “ArE we EvEN doing this riGHT?” 

What is “right” when you’re building something new? The right thing to us is to start and see what sticks, and have a good time. Soooo  Hi! We’re Mads & Adam—life partners and now creative partners at Better Half Brand Studio. 

On our first date, we pointed out the obvious: I’m a strategist & copywriter (Mads) and you’re a visual designer (Adam). What a damn lovely set of complementary skillsets. I wonder if we could work together one day…

Fast-forward 2.5 years, and here we are. Why now? 

We love our community and want to help fuel the cool ideas bursting at the seams all around us, and work with these kind of people: 

a chemical engineer moonlighting as a flower farmer, a maple fanatic turning kitchen experiments into sorbet pops, and a chamber of commerce working to put local businesses on the map through fresh, inventive programming.

We. Want. In. 

We offer woo-woo, insights-led strategy to help business owners feel seen and understood, design that feels so unmistakably theirs it couldn’t be anyone else’s, and copy that tells such a clear story, there are people lined up ‘round the block to get a slice of your goods!

This is what we know so this is where we’re starting. 📸 cred: @melissakeyser by @betterhalfbrandstudio
6
4 months ago
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