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What happens when you bring the luxury playbook to coffee?

Meet our guest this week, @cristian_arcangeli, VP of Marketing, Commercial Strategy & Digital at @illy_coffee. After years in luxury fashion, he made the leap into coffee and is now reimagining what the category can become.

Under his leadership, illy has quadrupled its digital business in the US, while expanding beyond the product to build wellness experiences and communities across America.

From selling coffee to creating a world people want to belong to.

In the latest episode of the Beyond Luxury Podcast, we explore what luxury brands can learn from illy about digital transformation, experience, and the power of community.

To read, head to our Substack, Top Voices. Or listen on Spotify, YouTube or Apple Podcasts. by @beyondluxuryeditorial

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an hour ago

This week on Deep Dive, we’ve gone inside a Kintsugi moment. The Japanese art of mending broken ceramics with gold has followed Carlota Rodben from the stage at Vogue Forces of Fashion in Kyiv to a room of luxury C-suite leaders in Barcelona. Each leader held a piece of porcelain, broke it, then rebuilt it with gold.

That same thinking now sits inside the fourth season of La Culture de l’Écart, L’Oréal Luxe’s documentary series, “Luxury is dead. Long Live Luxury!”, released on October 8, 2026. Carlota’s answer to the question in the title is that desire is intact. What luxury is being asked for is coherence, held the same way whether anyone is watching or not. The crack is the gap between promise and delivery. The gold is integrity, execution and time.

Inside the piece: the four forces the season is built around, why Gen Z reads as luxury’s correction, and why a dupe works as a stress test for the original.

Read the full piece on Substack. by @beyondluxuryeditorial

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4 days ago

Welcome to the Beyond Luxury Monthly recap, where we break down the stories shaping luxury this month. Swipe for the full recap. For deeper dives on these topics, subscribe to our podcast and substack. by @beyondluxuryeditorial

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16 days ago

This week on our podcast, we sit down with someone who has spent two and a half decades reading what makes top leaders actually thrive, and what quietly breaks them. The conversation gets into insomnia at the top, the queen bee syndrome nobody wants to name, and why engaged teams outperform the rest by nearly 20 percent in profitability. New episode is now on YouTube, Spotify and Apple Podcasts. by @beyondluxuryeditorial

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Six days into a retreat on Pantelleria, the volcanic island between Sicily and Tunisia, a group of women who met on Monday are sitting down to dinner together. They have flown in from Sweden, Iceland, Australia, Greece, and the United States. They have trained twice a day since they arrived, and most of what is on the table was grown on the island. By this point in the week, the conversation has gone somewhere none of them imagined when they booked.

We have watched experience outgrow acquisition in this industry for years, and every hotel group now has a wellness strategy to show for it. @alicepilate caught our attention because her entire business lives on the experience side.

In this week’s Emerging Voices column, we sat down with her to discuss what her guests keep coming back for.

Read the story on Beyond Luxury’s substack (link in bio). by @beyondluxuryeditorial

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22 days ago

A walk-in closet full of things nobody reaches for anymore says more about an industry than any earnings call.

Luxury has quietly changed what it is selling. Not the bag, not the leather, but the person you become by wanting it in the first place. Fifty million customers stepped away from goods in two years while spending on experience kept rising, and she reads that number as the whole shift in miniature. Owning the object used to be the whole point. Now everyone can buy the object. What is actually rare is who a person becomes by choosing it, and staying loyal to that choice long after the packaging is gone.

Link to the full piece in bio. by @beyondluxuryeditorial

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24 days ago

This week on Top Voices, we sit down with Martine Assouline, who built one of the most recognised names in luxury publishing from a basement in Paris.

No boardroom, no inherited name to lean on. Just an idea and the will to see it through.

A new episode of the Beyond Luxury Podcast is available now on Substack, YouTube, Spotify and Apple Podcasts. by @beyondluxuryeditorial

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This week on Top Voices, we sit down with Pascal Monfort who has spent his career reading culture before it becomes obvious.

Someone who moves between youth culture, luxury and sport, decoding what people will want before they even know how to name it.

A new episode of the Beyond Luxury Podcast is available now on Substack , YouTube, Spotify and Apple Podcasts. by @beyondluxuryeditorial

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a month ago

It’s been almost a year since we launched Emerging Voices, and every one of those 28 conversations ended with the same question: what does luxury mean to you today?

Not a single answer named a product.

We built this column to make space for people who know this industry from the inside out, yet don’t always receive the public attention they deserve. They have sharp points of view, a passion for their work, and a deep longing to challenge norms this industry rarely questions from within.

Twenty-eight conversations later, we went back through all of them, looking for the ideas that kept surfacing from people who have never met and mostly work in entirely different functions.

What we found is in our latest substack article (at the link in bio). by @beyondluxuryeditorial

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Paradise fills up, and the people inside it still feel alone. That is the paradox sitting underneath luxury’s best season in years.

The new Deep Dive reads the Riviera boom against the numbers most of the industry would rather not sit with. 70 million customers gone, pricing power thinning, and a story about the remade self that its own customers never asked for. What people are actually buying, underneath the peptides and the programming, is company. Belonging, carefully curated and genuinely felt. The houses that understand they are in the business of connection will quietly win the coming years.

Build for belonging, and full rooms start to mean something again. Link in bio by @beyondluxuryeditorial

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