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BEAUTIFULLY-SMART BRAND EXPERIENCES
Brand Design, Spaces, and Events through Artful Moments that inform and inspire.
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This October we marked the completion of the 25th year of Big-Giant. 25 years of collaborating with an incredible collection of brands who have entrusted us with their powerful stories & inspiring vision.

For two and a half decades, our teams have worked to embody each of those brands and thoughtfully shape the Artful Moments that deliver their message and contribute to the ongoing evolution of their vision.

Our mission is to be invaluable partners in the ultimate creative experience—all within an Experience of Ease. That commitment continues to guide every project and every relationship on this journey.

While we’ve worked diligently to elevate our studio each year, we know this milestone is not ours alone. We’re grateful for the amazing clients who continue to partner and elevate with us, in addition to the dedicated teams who build, craft, and make the work a reality.

We head into year 26 thankful for the ongoing collaboration, creativity, and shared success. taken in Portland, Oregon by @biggiantdesign
13
a year ago
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Beautifully Smart Brand Experiences

Big-Giant is a multi-disciplinary creative studio delivering Brand Design, Spaces, and Events through strategic Artful Moments that inspire and inform.

When our design process and Experience of Ease philosophy is combined with great brand stories, there are no limits to how we can bring our collective ideas to life. by @biggiantdesign
2
a year ago
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Invitation to Innovate.

Nike ATL turns the evolution of innovation into a visual dialogue between Nike’s DNA and future vision.

Hand-painted murals and artwork layer foundational stories with hyper-local sport moments, connecting global brand spirit to its community.

Across the space history becomes a catalyst for discovery, showing how adaptation and rule-breaking has always been what’s pushed Nike forward.

Swipe to see innovation in motion.

Project Partners:
Muralists
@_angiejerez
@sanithna by @biggiantdesign
3
5 days ago
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The Cultures Behind the Rivalry.

Nike NFL Rivalries brings the character of each team’s city to life through a visual system shaped by traditions, places, and communities they hold.

Distinct textures and materials that decorate each frame translate team origins into artful expressions of pride, exhibiting the rawness of sport, while connecting athletes and fans through the culture that fuels rivalry throughout the campaign ecosystem.

Swipe to explore the stories behind the teams. by @biggiantdesign
3
12 days ago
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Connecting Cultures.

Across all 15 floors, Western Union’s Denver headquarters artfully embodies two countries through embedded brand moments, a direct representation of the brand’s global connectivity in service of Moving Money for Better.

Patterns and graphic elements informed by both culture and currency become the storytelling device, forming visual wayfinding that differentiates each space.
Lift lobbies skinned in printed glass code each level. Divider walls bring multi-layered graphics to life through printing and sandblasting across three layers of laminated glass, capturing the depth of each region’s storytelling. Privacy film becomes a vehicle for secondary support patterning, delivering functionally beautiful content that ties spaces together.

Swipe to explore the details.

Project Partners:
@bella_glass_production
@acmepdx by @biggiantdesign
3
18 days ago
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Wildly Cool.

For ACG’s Radical Airflow, cooling is artfully brought to life as a portable microclimate that allows athletes to run free in the hottest of conditions.

Heat maps show the effects of Radical Airflows cooling performance while AC units metaphorically embody the product benefit of utilizing airflow to protect runners from the harshest conditions, making invisible cooling technology impossible to ignore. taken in Mojave Desert by @biggiantdesign
6
25 days ago
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Wildly Cool.

For ACG’s Radical Airflow, cooling is artfully visualized as a portable microclimate that allows athletes to run free in the hottest of conditions.

Heat maps show the effects of Radical Airflows cooling performance while AC units metaphorically embody the product benefit of utilizing airflow to protect runners from the harshest conditions, making invisible cooling technology impossible to ignore.

Swipe and feel the cool. by @biggiantdesign
0
a month ago
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Bringing community together in Santa Cruz.

Rooted in the textures of Santa Cruz and the deep connection to nature, the @iamspecialized Experience Center forms a community hub where innovation speaks the local language, and where riders meet to test the latest mountain biking technology.

Organic typography and wood finishing found in trail signage grounds the Stumpjumper’s heritage story in the rider’s landscape. Up-cycled material choices tie hyper-local trail experience to the space, marking the essence of the brand as made for riders, by riders.

The Experience Center organically connects Specialized’s rider-first engineering to riders ready to take on the trail.

Swipe to experience the connection. by @biggiantdesign
2
a month ago
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Built on Nostalgia.

The Homage labeling system blends the brand’s nostalgic familiarity with their future vision to deliver clear functional information within the ownable Homage vibe. The system’s thoughtfully gridded and modular design system provides an adaptive framework that future-proofs the growing product needs by allowing artful variation while continuing to build equity in the brand’s core design ethos.

Swipe to explore the system. by @biggiantdesign
0
2 months ago
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Building Better Together.

Umpqua Bank’s Tanasbourne office comes to life through a design language shaped by their origin story, and hyper-local stories of each location. Artful moments throughout the space take inspiration from the environment, shaping the Sunset Corridor location, while circuitry inspired design connects to the Silicon Forest, home to the technology-driven community Umpqua serves.

A juxtaposition of structural and fluid patterns derived from the bank’s origins in Canyonville, OR builds the brand narrative, celebrating trusted history while inspiring future vision in customers.

Swipe to experience the connection.

Project Partners:
@matchlessbuilds by @biggiantdesign
2
2 months ago
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Revolution In Motion.

Named after the first running shoe to incorporate air, Nike’s Tailwind manufacturing facility celebrates the legacy of the Air Max Bag. In the lobby, the Revolution In Motion installation invites visitors and team members alike to build upon the ever-changing technology that Serves the Athlete*.

Composed entirely of Air Bags, the installation transforms the product into a vibrant expression of the constant innovation of Air, raising expectations of what’s possible.

Swipe to feel the impact. by @biggiantdesign
1
2 months ago
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Fueling Imagination.

Converse Back to School celebrates the freedom for every kid to create their own story. Transforming everyday play into moments of curiosity and creativity.

In-the-moment photography captures an artful story of self-expression, inviting kids to see themselves as the authors of every adventure.

Swipe to follow their journey. by @biggiantdesign
2
2 months ago
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