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BlackCat Content

@blackcat_content

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📣 Helping small businesses dream bigger and market better.
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Wine marketing can take itself VERY seriously.

Famille Perrin went in another direction...wine for chicken 🍗🍷.

They listened to their customers and built something that felt like a community.

#familleperrin #winemarketing #chicken by @blackcat_content

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11 hours ago

Belvoir Farm is officially Obesessed with Taste in their latest campaign.

Big fruit. Bold imagery. A little bit of humourm

Exactly the sort of creative that makes you feel the product rather than simply showing you another pretty bottle.

#belvoirfarm #brandcampaign #foodmarketing by @blackcat_content

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2 days ago

Sometimes the feeling is the campaign.

Polaroid has spent decades selling something our phones "technically" do better - take photos.

But that's not really the point of everyday images. It's about the imperfections, the memories, and the physicality of an image.

#polaroid #marketingdigital #campaign by @blackcat_content

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4 days ago

A six-pack you might not actually want to open 🍻.

The Odyssey teamed up with Tom Holland's BERO for a collectible six-pack inspired by Christoper Nolan's film.

It's part-merch, part-movie marketing, part-drinks collab. Packaging really can be the product!

#bero #odyssey #moviemarketing by @blackcat_content

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6 days ago

LinkedIn has had enough of AI slop...and honestly same.

The platform is giving users more ways to report on low-quality and repetitive content.

Good news for people who still believe social media should contain...you know..actual thoughts!

#linkedin #aicontent #socialmediacontent by @blackcat_content

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7 days ago

Not all marketing is digital but let’s be honest, these days, most of it is 🤷🏻‍♀️

And that makes sense, being discoverable online is often the best way to promote your business.

But what about physical marketing?

Flyers can be a great option, especially if you’re relying on local foot traffic - or you’re new to the area (mascot outfit totally optional).

But what else can you try?

#NonDigitalMarketing #PhysicalMarketing #Ads by @blackcat_content

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18 days ago

August was a good month for slightly weird marketing 👀

KFC teamed up with La Vieille Ferme (aka Chicken Wine 🍗🍷), Grind gave us the Pokémon collab people had apparently been asking for, Aldi made a Pantone-style chart for rosé, and Jamiroquai brought Virtual Insanity back for Beefeater.

Weird? A little. But we love campaigns like these because they feel fun, organic and actually connected to what people are talking about.

We’ve rounded up our favourites from August over on the BlackCat blog 🐈‍⬛

#marketing by @blackcat_content

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25 days ago

Alright ALDI... that's pretty smart.

You know a campaign is good when it combines interesting data and wine.

#marketingdigital #aldi by @blackcat_content

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a month ago

July didn't exactly slow down. 👀

From ChatGPT Ads rolling out to YouTube cracking down on AI-generated content, it's been a month full of campaigns, collaborations and conversations.

Inside this carousel:
🤖 ChatGPT Ads
🌿 Belvoir Farm's "Obsessed with Taste" campaign
🧠 Anthropic's trust-first AI advertising
🍅 Heinz × Heineken
📺 YouTube vs AI "slop"
🍺 Tom Holland's BERO × Odyssey collaboration

One thing ties them all together? Brands are finding new ways to earn attention through creativity, trust and culture, not just louder marketing.

Which story stood out to you most?

#Marketing #BrandStrategy #DigitalMarketing #Advertising #CreativeMarketing by @blackcat_content

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2 months ago

@countbinface has been everywhere lately. 🗳️

BBC Radio 4 @bbcradio4. Good Morning Britian @gmb. BBC Newsnight @newsnightbbc ... and, somehow, all over our Instagram and TikTok feeds too.

For a local by-election, that's pretty unusual. So what's going on?

Whatever you think of his politics, one thing's hard to argue with: his marketing is working.

From grabbing attention to creating genuinely shareable content, there's plenty brands can learn from the way Count Binface has built his online presence.

Tap the link in our bio to see what marketers can take away from one of the UK's most unconventional political campaigns.

#Marketing #SocialMediaMarketing #PoliticalMarketing #ContentMarketing #CountBinface #DigitalMarketing #BrandStrategy by @blackcat_content

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2 months ago

Good content starts with learning from people who know their craft.

We recently caught up with Chioma Eve, a content and communications specialist with more than five years' experience in health and women's health writing, to talk about technical writing, how to break into the field, and what it takes to write about complex topics clearly.

If you've ever been curious about technical writing, this one's for you. ✍️

And if you're looking for content marketing advice or writing support for your business, we'd love to chat.

#TechnicalWriting #HealthWriting #ContentMarketing #Copywriting #ContentStrategy by @blackcat_content

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3 months ago

How well does AI content actually perform for rankings?

Which websites are being referred to the most on LLMs?

Is it worth using email in modern marketing campaigns?

We'll cover lots of data, giving you the best insights for the future of marketing!

#marketingdata #data by @blackcat_content

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4 months ago