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Black Math

@blackmathtv

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Our work in Identity, Content, and Creative Technology always starts with art.
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@chime was at a moment of visual transition. As the brand moved beyond a primarily illustrative identity, we explored a more dimensional, spatial expression for the “Take Charge” campaign: Chime’s first step toward a cohesive 3D brand system. Working alongside their team, we developed that dimensional language from the ground up, exploring how the brand’s shapes, materials, textures, lighting, and motion could behave in space while holding on to its warmth. The work became a multi-platform social campaign of 80+ assets, anchored by seven core videos, alongside a library of animated 3D icons for future social and product work. The full case study and credits are on our site, linked in bio 💚 by @blackmathtv
6
11 days ago
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“It’s the best time to build anything, especially for creatives.” At @aigamaine Design Fest 2026, Black Math hosted the Creative Keynote mini-series: a collection of conversations exploring the many ways creativity takes shape. Across four talks, Addy Tan, Emily Batt, Zachary Hobbs, and Allison Supron Friel shared their perspectives on creative practice, building ideas, developing visual language, learning through experimentation, and finding more fun in the work. 🌈 @basketofbutterballs @_embatt @allisonsupronfriel @zachhobbs @therealwoodbeard by @blackmathtv
2
17 days ago
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New work for Morpho #Brandcampaign #animation #launch by @blackmathtv
5
3 months ago
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*NEW CASE STUDY DROP* @comfyui x @blackmathtv AI is opening up a new marketing channel, one where audiences become active co-creators through hands-on, collaborative experiences. Most brands aren’t capitalizing on it yet, because generative AI outputs are inconsistent and the quality is hard to control. Our new case study covers how we set out to prove that the right combination of art, prompt logic, and workflows can give any brand a participatory experience where outputs stay true to their creative identity. This is the kind of work that shows our studio at its best. In three weeks(!!) we built an interactive narrative where the art and story were created by user generated inputs, and built a system that balanced creative control and user intent. Then we stress-tested it all with 30 participants during @techweeka16z, right before @mer.diff took the stage to talk through everything we learned. ✨⚔️✨ 🔗 Link in bio for full case study & 📲 “Sword of the Creator” experience & 📽️ Meredith‘s keynote recording taken in Black Math by @blackmathtv
0
3 months ago
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The best creative work is rarely finished. It evolves. 💡⚡🎤 Join us for Works In Progress, an evening of lightning talks hosted by Black Math as part of AIGA Maine Design Fest '26. Four creative leaders will share the ideas, projects, pivots, and lessons that have shaped their work and where they're headed next. Featuring: Emily Batt, Head of Product at Co-Star Astrology @costarastrology Zachary Hobbs, Communications Design Director at IDEO @ideo @zachhobbs Allison Supron Friel, Creative Director + Designer at Block @block.xyz Addy Tan, Design Director at Black Math @blackmathtv Expect big ideas, honest stories, fresh perspectives, and plenty of time to connect with Maine's creative community before and after the talks. Wednesday, August 5, 5–8 PM @mecaart Maine College of Art & Design (Portland) Tickets: $10 (FREE for @aigadesign members and students) Register at MaineDesignFest.com by @blackmathtv
3
3 months ago
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✨ Join us for Creative Keynotes at @aigamaine Design Fest. Spend the evening with creative leaders as they share perspectives on the role creativity plays in shaping products, brands, and culture. Swipe to meet this year’s Creative Keynotes speakers! 📅 Wednesday, August 5 📍 Maine College of Art & Design, 522 Congress St, Portland, ME 🕔 5:00 - 8:00 PM Whether you’re a student, designer, creative, or curious, this is your chance to hear from inspiring voices and connect with the creative community. 🎟️ To attend, get your tickets for AIGA Design Fest - LINK IN BIO!! by @blackmathtv
1
3 months ago
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Unveiling Black Math’s Art-First brand @blackmathtv took a moment to refresh their own brand system to bring their public presence into alignment with how they’ve evolved as a studio, and to clearly state their guiding principle that shapes how they approach design and technology: Start with Art.

Rather than over-explaining who they are, they focused on building a system that felt unmistakably Black Math. It required walking a fine line: allowing the brand to grow up as the studio has, without losing the distinct style, flavour, and weirdness that defines them. Every element of the system emerged through experimentation and intuition—some through play, others through refinement. The Play Reel button is a running carrot, which Black Math can’t fully justify why it’s there, only that it felt right. — Want to share your work with our community? Send an email to info@brandsinmotion.xyz with examples of the project. — #brandsinmotion #motiondesign #motioninspiration #branding #brandinginspiration taken in United States by @blackmathtv
12
4 months ago
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We’re #hiring! An ACD of Brand/Design to be exact. If you're a design leader who makes ✨beautiful things✨ we'd love to hear from you. Apply link in bio. by @blackmathtv
1
5 months ago
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We don‘t let technology define us, we navigate it through art. @comfyui gives us the control to do exactly that. 🖤 Our customer story is now live on comfyui.org/customers 🥕 by @blackmathtv
9
5 months ago
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“Hey Chat, write me a caption about AI that isn’t super lame” 🤖 [typing...] Well... we’ve been writing creative code and building with new tools for a long time now. AI is just the latest one, and it’s moving faster than fast. The good bits are getting really good — but there is also plenty of bad. We’ve always believed that art leads the tools, not the other way around. AI doesn’t change that, it actually just raises the stakes. Reach out and let’s do something weird and beautiful: meghan@blackmath.com by @blackmathtv
14
7 months ago
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Start with Art as a methodology for CREATIVE TECHNOLOGY: At Black Math, art is how we navigate new technologies rather than being defined by them. New tools arrive constantly: generative AI, realtime engines, spatial platforms, cutting-edge hardware and software. Each opens new creative possibilities, but technology alone doesn’t produce originality. We explore new technologies through projects with our clients, where clear creative goals naturally define the boundaries of the work. That often means developing blue-sky visions alongside working prototypes, extending what the technology can do while staying grounded in its real constraints. The goal is to bring clarity, taste, and momentum to complex, emerging work. Have a creative tech project you want to explore with us? Reach out to meghan@blackmath.com by @blackmathtv
4
7 months ago
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Carrot Peeple (two e’s) are the hoomans (two o’s) who make Black Math what it is. Black Math Energy: great ideas come from everywhere. 👨‍🌾 Get to know us a little more ➡️ by @blackmathtv
12
7 months ago
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