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Brand Strategy & Experience
Light of the World.
Chaos | Light | Colours @blackrays_studios
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“Table no dey turn, na who get sense dey change chair”

Some tables won’t move. Some systems won’t change. And sometimes, waiting for things to work differently is the very thing holding you back.

For creatives navigating Nigeria’s ever-changing landscape, the answer can be simple: change your approach.

Move. Adapt. Think differently. Go the extra mile — even if it means finding a seat where nobody thought to look.

This piece is my visual interpretation of a saying that reminds us that when the table refuses to turn, you have to be willing to change your chair. #genezadesignchallenge 

Matter

“Water and ogogoro na the same colour, no mean say na the same.”

A Gala in the distance can look promising. You move closer, only to find an empty nylon.

Sometimes, two things can look exactly the same and still hold completely different realities.

This piece plays with that familiar childhood disappointment to explore a simple truth: appearance is not substance. #genezadesignchallenge by @blackrays_art
3
9 days ago
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Every design choice reinforces a single narrative: love and connection. Through intentional palette, type, and layout, Heartspace celebrates Valentine’s as a collection of shared memories and meaningful conversations.

#valentine #genezadesignchallenge #love #logo #branding by @blackrays_art
4
8 months ago
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No caption 🫩 just Duo

#duolingo #illustration #colour #shape #fun #language #graphicdesign #sonicbranding #sound by @blackrays_art
0
a year ago
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A collection of stories told in shapes and lines, a glimpse into the marks I’ve crafted, each carrying its own voice.

#logo #logodesign #mark #brand #brandmark #icon #wordmark #signature #abstract #logomark #graphicdesign #brandidentity #visualidentitydesign #story #storytelling #storyselling #campaign #brandcampaign #colour #shape #typography #apple #industry #naijadesigners by @blackrays_art
5
a year ago
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Stories that touch is a book on series of stories that equips with the lenses to evaluate, re-evaluate, unlearn, learn, relearn, and reach out for powerful inclinations that are attainable within us. 

The idea was embedding tiny written text into an illustration of a hand. The display text with somewhat soft rough edges conveys the idea of organic storytelling. Overall contrast and interest is achieved in the title by making “Touch” a soft orange colour which conveys warmth and human connection.

#story #storytelling #storyselling #touch #storythattouch #stories #storiesthattouch #books #book #audible #bookcovers #bookcover #bookcoverdesign #graphicdesign #colours #human #branding #brand by @blackrays_art
0
a year ago
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Fellowship of Sons Chapel (a.k.a. Place of Love) is on a mission to provide a welcoming and loving environment for all who seek spiritual connection and community.

They’re are committed to fostering a sense of eternal love and unity within its community, where individuals come together to share and experience the boundless love of Christ.

#love #christ #jesus #fellowships #sonofgod #spiritual #spirituality #unity #oneness #brother #brotherlylove #gospel #truth #church #churchofchrist #fellowshipofsonschapel #logo #branding #graphicdesign #community #experience #loveofgod by @blackrays_art
1
a year ago
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Food isn’t just fuel but rather information.

Designed for time-starved professionals who want to eat well but can’t find the hours to make it happen,soul delight creates personalized, homemade meals that speak directly to each client’s unique health needs.

#food #foodcritic #graphicdesign #logo #brand #health #healthy #meal #homemade #homemademeal #visualidentitydesign #naijagraphicdesign #delivery #chow #chicken #restaurant #eatry by @blackrays_art
0
a year ago
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Good brings fruit to the forefront.

Which flavor would you prefer?

#packagedesign #color #fruit #fruitjuice #designer #graphic #graphicdesign #logo #visualidentitydesign #packaging #brand #branding #brandingdesign #brandidentitydesign #animation #motiondesign #health #healthy by @blackrays_art
2
a year ago
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From the archive to the spotlight — Good brings fruit to the forefront. More than a drink, it’s a fresh, vibrant invitation to choose health over soda — from the pure goodness of 100% juice to a packaging design bursting with colour and energy.

#packagedesign #color #fruit #fruitjuice #designer #graphic #graphicdesign #logo #visualidentitydesign #packaging #brand #branding #brandingdesign #brandidentitydesign #animation #motiondesign #health #healthy by @blackrays_art
1
a year ago
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Beauty Counts - Style your Story

#beauty #care #beautycare #beautyandcare #brand #branding #brandidentity #visualidentity #hair #hairdo #style #beauty_counts_SYS #design #graphic #graphicdesign #colour #dread #dreadlocks #naija #naijadesigners by @blackrays_art
0
2 years ago
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Had this in the archive for sometime, perhaps a good way to start the year.

#beauty #care #beautycare #beautyandcare #brand #branding #brandidentity #visualidentity #hair #hairdo #style #beauty_counts_SYS #design #graphic #graphicdesign #colour #dread #dreadlocks #naija #naijadesigners by @blackrays_art
4
2 years ago
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#duofanart #illustration #basic #basicshapes #graphic #graphicdesign #naijadesigners #color #colour #shape #shapes #illustrator #adobe #adobeillustrator #fun #funny #duo #duolingo by @blackrays_art
0
2 years ago
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