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BLAKEDBDS

@blakedbds

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Creative Director [Sport, Music, Automotive]
@gassedontrack
@murderedbmwgxng
𝙲𝚕𝚒𝚎𝚗𝚝𝚜: 𝚊𝚍𝚒𝚍𝚊𝚜, 𝙱𝙼𝚆, 𝙴𝙰 𝚂𝚙𝚘𝚛𝚝𝚜, 𝙵𝟷, 𝙽𝙱𝙰, 𝚄𝙴𝙵𝙰
#DBDS

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What better way to start the season? [Part 1]

Throughout February I had the joy of working alongside the very cool team at AVANTGARDE for the delivery of @audif1 debut Grand Prix weekend in Melbourne.

Whilst I played a small part in the direction & design process, as a lifelong F1 fan this was another dream come true.

To mark the occasion, we celebrated with city-wide activations, partnering the new Formula 1 team with some of Melbourne’s cultural hotspots: @afloat_melbourne , @nicos.melbourne & @axilcoffeeroasters

We turned @afloat_melbourne into a home away from home for race fans, with live entertainment, the immersive Mission Control Wall and a range of fan-focused activities and refreshments.

Teaming up with Nico’s, we transformed their flagship store with partnership branding and served signature race week specials — the 5 and the 27 — which sold out daily across all four stores.

Last but most certainly not least, a partnership with Axil Coffee Roasters re-fuelled fans across 16 locations — offering the signature team blend and the chance to win an exclusive Audi driving experience.

I take my hat off to the incredible team behind this, for the months of hard work and dedication. Thank you you for having me

Team work makes the dream work. 🏁🇦🇺

#audif1 #artdirector #designer #creative #formula1 taken in Afloat Melbourne by @blakedbds

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4

4 months ago

Reflecting on last weekend.. I had the privilege of working on the launch of the iconic F50 boot with @adidas /// My first event as art director. This was far from your average boot launch. It was a 2-day event, with a @championsleague final screening, hosted by @michaeltimbs ➤ We had a very very special guest. None other than the legend @zidane - with appearances from @djibrilcisse1981 and @alessandrodelpiero - as well as the man behind the boot @keeithchan taking stage ➤ We forwarded to Emirates the next day for a wear test, where guests received their boots and enjoyed a kick about in the sun. It was great meeting and experiencing this event with exciting talent from all over the world. This was a monumental team effort, taking grit and determination from all involved to get it across the line. From concept through to design and build. I couldn’t be prouder of everyone who helped bring this to life. Very grateful to have been part of the process. On to the next. #DBDS #adidas #F50 #shotbydbds #UCLfinal by @blakedbds

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19

2 years ago

Earlier this year I had the privilege of directing/designing the @uefa_official Ultimate Team kit and launch for @easportsfc 24 ⚽️ Dubbed ‘UCL Glory’ the kit was created as an outlet of raw emotions, to capture the expressions of a champion 🎨

The kit design is formed of a hand-made brush stroke pattern, using the signature UEFA @championsleague colour palette. Featuring the iconic UCL star ball on the front, complete with sleeve patches and Champions League branding. ⭐

I worked alongside EA game developers to produce the in-game kit. As seen worn by some star talent in the official renders. I wanted to bring the kit to life for the launch, and I had my heart set on multidimensional renders to do this. A massive thank you to @mregfx who helped to produce the 3D kit, supplying us with some beautiful campaign visuals 🔮

As well as being able to wear and play in the kit online #EAFC24 online, the #UCLGlory pack also gave players the opportunity to customise their teams throughout the season, with access to a selection of stadium accessories. 🏟️

As a final touch to the partnership, when downloading the UCL Glory kit, players were entered into a draw to an an exclusive physical version of the kit, to take the bold style to the street. Unfortunately I’ve been unable to get hold of any statistics regarding the launch, but will share gameplay content soon 🎮

As always, none of this would have been possible without the wonderful team of people around me. @rory_mountain @baileymce @mregfx @mrsampepper and the rest. Thank you 💎

#DBDS #DreamBig #UCL #UCLGlory #KitLaunch #CreativeDirector #2024 #2025 taken in UEFA Champions League by @blakedbds

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2 years ago

5 countries. 1,200 miles. 5000+ bhp. Autobahn fun. Swiss Alps scenery. 1 convoy of black on black BMW’s. A final recap of what @murderedbmwgxng got up to in May. Hats off to the admins for organising such a great trip. I’m ready for our winter excursion now 🤞🏁 #bmw #autobahnspeed #msport #dbds @bmw @bmwuk @bmwm @bmwlifestyle by @blakedbds

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7 days ago

@garagestyleltd ✨ @fosgoodwood 2026 recap. A huge thank you to all of our customers, family and friends who stopped by to say hello. We appreciate each and every one of you. See you again next year 🧩 #GarageStyle #GoodwoodFOS #Goodwood #Motorsport #DBDS taken in Goodwood Festival of Speed by @blakedbds

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11 days ago

@fosgoodwood thank you for having us. A very memorable weekend, thank you @garagestyleltd for making it possible. My first 4 dayer, still dead on my feet. Took a few photos. Still cleaning dust off my camera. Would I do it again tomorrow? Yes. Until next time 🏁 #dbds #garagestyle #goodwoodfos #goodwood #motorsport taken in Goodwood Festival of Speed by @blakedbds

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12 days ago

PULL UP 2026 🏁This weekend will stay with me for a long time. The biggest congratulations to my brothers for pulling off the biggest and best event of the summer. @michael_schublacker @schuwhiter history was made. Thank you boys for having us. Thank you @santapodraceway for accommodating our madness. Thank you @lauren_glenx for your tireless efforts all weekend. Thank you @colgatedrifting for orchestrating our impressive drift demonstration. Big up @jojo_uk_drifter and @cjl_mmr for keeping the other drifters busy at DWYB. My brother @carlpalmer_mcr you already know the deal. Congratulations @serksmotorwork @serksmotorworks_ on your 7 seconds. Congrats to @archiehammerharmer for taking home the drift king crown. It’s only right family and friends put on a tribute for @b58dyl you’re greatly missed my g. Couldn’t ask for a better bunch to share the memories with. @md1_marky @lukebroad93 @lowryb58 @dannygrundydgr @wrappedsurrey @jzx_dom @darkestm6comp nothing but love for you all. Until next time 🌪️ #PullUp #MSB #DBDS #SantaPod #CarCulture by @blakedbds

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19 days ago

JS Autosport track day 🏎️
Media by @blakedbds taken in Donnington race track, Castle Donnington by @blakedbds

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1

a month ago

Gassed On Track 2026. Unsilenced track action, 120+mph drifting in the rain, stunt shows, and head turning displays 🌪️

An event I have proudly captured 2 years in a row. Despite the weather, fans flocked in their thousands to Silverstone to enjoy the best live motorsport action in the UK.  
The team at Gassed On Track never fail to deliver. Once again, the community came together for the shared love of motorsport and the results speak for themselves.   A huge thank you to christian6at for the invite and for being on hand for the media crew. @dannygrundydgr for having me on the pit crew. Special thanks to @titchtech for all of your hard work organizing the drift demonstrations and action arena show.   Congratulations to @officially_gassed , @jamesalex.johnson and the wider team for pulling off yet another unforgettable experience. Until next year 🏁

I have tried to tag everyone. Sorry if I missed you. DM me if you want your photos emailed. 📲

@officially_gassed ⚙️
@dannygrundydgr 🔋
@avin_the_crack 🛞
@rustysliderdrift 🐓
@aims.hill 🍇
@drivenbyaleyna 🍬
@what_would_dango_do 🐎
@richiegilbey_motorsport 💥

#motorsport #artdirector #experiential #silverstone #photography by @blakedbds

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2 months ago

@gassedontrack 2026 🏁
Thanks so much for having me and the team @titchtech
We had so much fun performing in front of the fans, even managed to take @schuwhiter for a spin 🌪️
We bring the smoke rain or shine!
Bring on next year @gassedontrack 💚
Captured by @blakedbds 🎥

@garagestyleltd / @garagestyleresin
@proshieldsecurityuk / @t_a_hunterz
@banozetyres
@hybridperformancegroup
@club_dori
@street.track.xtreme
@cgmotorsport
@empperformance
@dorihero_
@infamouscreate
@astonwraps
@ebcbrakesofficial

#gassedontrack #officiallygassed #silverstone #drift taken in Silverstone Circuit by @blakedbds

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2 months ago

JDM Combe 2026! 🔥🏁

Captured by @blakedbds 🎥📸 taken in Castle Combe Circuit by @blakedbds

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4

2 months ago

What better way to start the season? [Part 2]

Throughout February I had the joy of working alongside the very cool team at AVANTGARDE for the delivery of @audif1 debut Grand Prix weekend in Melbourne.

Whilst I played a small part in the direction & design process, as a lifelong F1 fan this was another dream come true.

To mark the occasion, we celebrated with city-wide activations, partnering the new Formula 1 team with some of Melbourne’s cultural hotspots: @afloat_melbourne , @nicos.melbourne & @axilcoffeeroasters

Teaming up with @nicos.melbourne , we transformed their flagship store with partnership branding and served signature race week specials — the 5 and the 27 — which sold out daily across all four stores.

Last but most certainly not least, a partnership with @axilcoffeeroasters re-fuelled fans across 16 locations — offering the signature team blend and the chance to win an exclusive Audi driving experience.

I take my hat off to the incredible team behind this, for the months of hard work and dedication. Thank you you for having me

Team work makes the dream work. 🏁🇦🇺

#audif1 #artdirector #designer #creative #formula1 by @blakedbds

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4 months ago