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blastoffnyc

@blastoffnyc

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Special moment winning an @adage A-list award with the hometeam @statefarm @infinitymarketing 🏆 by @blastoffnyc
57
2 years ago
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Congrats to Team State Farm on the numbaaa one ranked Super Bowl spot! Bravo to Highdive for delivering a blockbuster-worthy campaign. Thank you to Infinity for always having my back. Grateful to have ran point on the talent and creator efforts on social, playfully promoting the spot as if it were a real movie for several weeks leading up to the big game: Jason Momoa congratulating Arnold on beating him out of the lead role. Loren Gray performing a custom theme song and mini music video. Devon Rodriguez sitting down with Arnold for an intimate chat and beautiful painting. A dozen lifestyle + GRWM creators walking the red carpet at the exclusive screening. Multiple incredibly talented artists creating imaginative scenes from the movie. A dance challenge, because the theme song was such a bop. ... and Jimmy Fallon exposing that "Agent State Farm" may just be an epic Super Bowl spot after all 😂😂 Nearly 100 social posts with a combined reach of more than 700MM... this was an absolutely tireless 24/7 mission for several months, and I continue to be forever indebted to those who trusted and rooted for me along the way. Alyson, Patty, Chad, Sat and Meadow (last slide) ❤️ by @blastoffnyc
21
3 years ago
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Never in a million years could I imagine that I would develop the concept, broker the partnership, creative direct and executive produce this year's Super Bowl campaign on behalf of State Farm, starring Khaby Lame (#1 most-followed TikTok creator). We leaned into Khaby's signature shrug to help drive awareness that this year's Super Bowl is happening at State Farm Stadium. And rather than a traditional in-game commercial spot on TV, we took it to Khaby's TikTok channel. How'd it do??... Around 110M people watched last year's Super Bowl. Over 190M people have watched the State Farm spot on TikTok so far! 🤯🤯 Disruption at it's finest —signaling a new paradigm for brands looking to deliver best-in-class and cost-effective campaigns that cut through the noise, compete at the highest level, and capitalize on today's media landscape. More deets... We gamified engagement to fuel the algorithm and cement our brand message by incentivizing viewers to leave a comment on the post guessing the number of times "State Farm Stadium" will be mentioned during the Super Bowl for a chance to appear in a future TikTok with Khaby. And we amplified the campaign with top-tier Influencers, PR, OOH billboards, and a QR code-enabled linear broadcast version of the spot, which aired across video streaming platforms like HBO Max, and national TV (various NBA games — including Lebron's record-breaker, Fallon, and will run on SNL the night before the game). Gratitudes... @alyson_griffin and the entire internal and external @statefarm teams, @chadtons and my @infinitymarketing fam, @khaby00 and the @projectztalent team, the @weareformula team, and so many more — all of whom I am extremely grateful for and forever indebted to for their amazing contributions, collaboration, courage, trust and support. Truly a dream come true. And the last slide is my WHY ❤️ #StateFarmStadiumChallenge by @blastoffnyc
100
4 years ago
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Wow 4 years ago today... Bringing @hp and @intel to Coachella in a major way, crushing experiential, influencer, and festivalization mktg with my partners in crime @alyson_griffin @chadtons 💫 Some amazing guests and incredible creators... and a young @abir as Apple Music's New Artist of the Week 🔥 One of many super unreal days that never made it to my gram... so grateful for everyone tagged and mentioned!! 🙏🏼 taken in Coachella by @blastoffnyc
5
5 years ago
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Legendary!!!! ❤️ taken in The Underground Museum by @blastoffnyc
25
5 years ago
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@abir HEAT out now! If you know me, you know what this means to me and what's gone into it. Shoutout to the entire team, and everyone who has supported and held me down through this tireless journey.✌🏼 by @blastoffnyc
24
6 years ago
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They don't want you to turn 35 in the wraith by @blastoffnyc
53
9 years ago
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A tiny hotbox of a studio with all dem plaques tho 💨💨💨 by @blastoffnyc
19
10 years ago
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I don't always gram, but when I do, it's Beyoncé. Birthday girl @satyajune getting some dap 👋🏼 by @blastoffnyc
13
10 years ago
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🚀🚀 #rodeo taken in Blast Off Productions by @blastoffnyc
20
11 years ago
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This was live as shit! Shoutout to my day one. He's back ya bish by @blastoffnyc
17
11 years ago
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🚀🚀 taken in Blast Off Productions by @blastoffnyc
6
11 years ago
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