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BLBRAND

@blbrand_

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Rebranding of Adire

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Giving back to the community.

We gave back to our community by teaching 50 students the art of Adire, tie-dye.

The goal was to teach them our culture, the techniques passed down to us, and the stories behind the craft. It was a rewarding experience to share our heritage and watch the students embrace it with so much passion.

We’re grateful for the opportunity to give back and to keep this tradition alive.

Photographed by @_dstoryteller
Facilitators @damisapparel @limahkerry by @blbrand_

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2 days ago

Look 3 - Ombre Adire Jot & Cocoa Core Erib Tanktop

Crafted from breathable, lightweight fabric, it blends traditional Nigerian textile artistry with a clean, contemporary silhouette. Each pair is hand-dyed using authentic Adire techniques, creating a unique gradient finish with bold circular resist patterns, making no two pieces exactly alike.

Paired with Cocoa Core Erib Tanktop an everyday essential elevated with Blbrand’s signature crest embroidery.

Click the link in bio to shop.

Photographer @aquartey_
Platform @claichq
Talent @pelumii___ by @blbrand_

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5 days ago

Look 2 - Indigo Orbit Jot &

Inspired by the depth of traditional indigo dyeing and the rhythm of hand-tied Adire patterns, these relaxed-fit shorts feature an elastic waistband with an adjustable drawstring, practical side pockets, and a back patch pocket for your daily essentials.

Aqua Core Erib Tanktop is a crafted from premium ribbed cotton with a touch of stretch, it features Blbrand’s signature tonal crest embroidery as a subtle mark of identity.

Click on the link in bio to shop. by @blbrand_

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6 days ago

Look 1 - Evergreen Adire Jot & Canvas Core Erib Tanktop

Handcrafted Adire through bold geometric folds and flowing resist-dye patterns. The rich forest green palette brings a fresh, grounded feel, the Canvas Core Erib Tank is designed for comfort and timeless style.

Link in bio to shop.

Photographed by @aquartey_ by @blbrand_

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7 days ago

Now Live: Rooted Essentials - And the body that adorns them.

Link in bio to shop the new drop.

Team
Creative director @limahkerry @odarteymango
Cinematographer @odarteymango
Photographer @aquartey_
In collaboration with @claichq
Makeup artist @house.of.zaynee
Stylist @vhickiey_
Talent @okaforblesing @pelumii___ @omokunmisamuel
Set Assistant @trapthemoment_ by @blbrand_

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7 days ago

Home is where the everyday begins.

Rooted Essential was created where essentials truly belong. They become part of your routine and movement.

A silhouette meets the character of handcrafted Adire - And the body that adorns it.

This campaign was intentionally created in a space that feels like home, because that's where essentials truly belong. Not only in special moments, but in the ordinary ones that become the foundation of our lives.

ROOTED ESSENTIAL

Saturday, July 18.

Team
Creative director @limahkerry @odarteymango
Photographer @aquartey_
In collaboration with @claichq
Makeup artist @house.of.zaynee
Stylist @vhickiey_
Talent @okaforblesing @pelumii___ @omokunmisamuel
Set Assistant @trapthemoment_ by @blbrand_

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8 days ago

Rooted Essential - The body that adorns them

Saturday, July 18th.

Sign up for early access, link in bio. by @blbrand_

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9 days ago

This is Rooted Essential - And the body that adorns them.

Dropping July 18th, 2026.

Join the waitlist - link in bio for early Access. by @blbrand_

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12 days ago

Before the silhouette.
Before the garment.
There was texture.

ROOTED ESSENTIAL
July, Coming Soon. by @blbrand_

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14 days ago

Why Blbrand linen polo?
E soft, E dey Breathable, E calm for body.

Lagos heat tests everyone. Long days, no breeze, clothes that feel heavy before noon. We built the linen polo for those moments. Surviving the heat starts with what you wear. Blbrand linen was made for it.

A short Film based on true reality.

Team
D.O.P @trapthemoment_
Creative Director @limahkerry
Cam Assistant @beckham.mov
Photographer/bts @bushidos.eye
Makeup Artist @house.of.zaynee
Editor&colorist @joe_world_media
Sound @heyjesusson
Talent @real_blackie @lawal_teslim_ayinde
PA @director_mohh by @blbrand_

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95

a month ago

What a dream weekend in London 🇬🇧 Thank you for welcoming us with open arms.

We felt the love, the energy, and the support all through. Blbrand’s first international pop-up, and you showed up for us.

Special thanks to @theindigococap for making this experience seamless and unforgettable.

London, you made our debut one for the books. More cities, more love loading... 🫶🏿 by @blbrand_

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a month ago

The exact pieces waiting for you at the London pop-up

Come see our bestsellers in person + a few exclusive drops we saved just for London. Touch the fabric, try the fit, take it home same day. No shipping, no waiting.

Pull up this Saturday & Sunday
📍 28 Cavendish Square, London W1G 0DB
⏰ 10am - 6pm both days

London, we packed the heat for you. Come shop it before it’s gone 🫶🏿

Tag the friend you’re bringing. Who’s pulling up with you? by @blbrand_

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a month ago