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Blippar

@blippar

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Leading #AugmentedReality company
Pushing forward into new, augmented worlds 🚀
Find out how to CREATE WITH US 👇
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Heritage projects are no longer just about preservation, they’re about participation. In culturally rich neighborhoods like New York’s Lower East Side, the challenge is not simply protecting historic sites, but finding new ways to make their stories accessible, emotional, and relevant to modern audiences. That challenge sat at the heart of the collaboration between Blippar and the @nycjewishtours Together, we developed the Herz Heritage Trail, an immersive digital experience spanning more than 50 historically significant locations across one of America’s most important immigrant neighborhoods. Rather than creating a single standalone AR moment, the project focused on building an adaptive digital framework capable of connecting stories, archives, sacred spaces, and community memory across an entire urban landscape. That approach reflects a growing shift in heritage technology: immersive tools are becoming less about novelty and more about long-term cultural access. Immersive technologies are a new way to share history, one that can reach people who might never walk those streets. Read the full story on our online blog. Follow the link in the profile or see more over on our stories. #heritagebuildings #newyorkcity #lowereastside #immersivetechnology #webAR taken in Lower East Side, New York by @blippar
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5 months ago
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Some projects start with a brief. This one started with a conversation. The Lower East Side Jewish Conservancy has spent decades preserving the sacred sites, synagogues, and stories of one of New York City’s most historically significant neighborhoods. They wanted to find a new way to share that history - one that could reach people who might never walk those streets. We became their partners in figuring out what that could look like. What followed was months of research, archive diving, site visits, and careful content-building across 50+ historic locations. The result is the HerzHeritageTrail - an augmented and virtual reality experience that lets visitors step inside reconstructed spaces, hear oral histories, and explore a neighborhood’s living memory. Our favorite moment? Standing inside #BialystokerSynagogue in full 360°. The painted ceiling alone makes it worth it. #WebAR #AugmentedReality #heritagepreservation #newyorkcity by @blippar
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5 months ago
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Innovative self care brand, Not Your Mother’s, engaged Blippar to help them bring their new product range to life through an immersive Augmented Reality campaign that transforms everyday routines into interactive self-care experiences. By simply scanning the product packaging with a mobile device, consumers unlock a personalised augmented journey, helping them discover the perfect products for their unique hair needs. From identifying their “aura” through tailored selections, AR quite literally puts the experience in the consumers hands. Even better? The content adapts dynamically, making every interaction feel fresh, relevant, and uniquely personal. Looking for a dynamic way to increase audience engagement for your products? Discover what AR can do for you at blippar.com #AugmentedReality #AR #BeautyTech #immersiveexperience #armarketing taken in London, England by @blippar
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5 months ago
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WebAR is reshaping how brands connect with audiences. No apps, no friction, just instant immersive experiences via a browser. By blending the physical and digital worlds, it enables interactive storytelling, product visualization, and real-time engagement at scale. From QR-triggered activations to 3D overlays, WebAR lowers barriers and boosts accessibility, making it a powerful tool for modern marketing. Want to get up to speed? Read our new blog to learn the key WebAR terms every brand and agency should know. Click the link in the profile to go to our website. #WebAR #LearnWebAR #AREducation #ImmersiveLearning #augmentedrealitymarketing taken in London, England by @blippar
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5 months ago
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🚀 The WebAR landscape just changed. Are you keeping up? With major shifts in 2926, agencies are being forced to rethink their entire AR stack. The question is no longer if you use WebAR, but which platform will scale with you. From no-code tools to full developer SDKs, the latest breakdown from Blippar highlights what actually matters: 
✔️ Workflow efficiency
✔️ Multi-client management
✔️ Scalable pricing
✔️ Real-world tracking performance If you’re building immersive campaigns for clients, this guide is a must-read 👇 
👉 https://www.blippar.com/best-webar-platforms-for-agencies-2026/ Because choosing the wrong platform doesn’t just slow you down—it can cost you clients. #WebAR #AugmentedReality #ARMarketing #advertisingagency #retailagency taken in London, England by @blippar
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5 months ago
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Why packaging has become the biggest opportunity in FMCG AR The shift from app-based AR to WebAR has been transformative for packaging activations. Previously, brands faced a fundamental UX problem. Asking a consumer to download an app to interact with packaging was a conversion-killer. Most consumers simply wouldn’t bother. WebAR removes the barrier entirely. A QR code printed on any pack launches an AR experience directly in the phone’s browser. No app, no friction, no delay. We’ve created a helpful guide that examines how leading FMCG brands are deploying WebAR on packaging in 2026: the campaign formats, the results, the technical considerations, and the practical steps to get started. Follow the link in the profile to read our online blog for more. #WebAR #ARPackaging #FMCGInnovation #ConnectedPackaging #AugmentedRealityMarketing taken in London, England by @blippar
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5 months ago
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How much does WebAR cost in 2026? If you’ve been tasked with exploring augmented reality for your brand, one of the first questions you’ll ask is: how much does it actually cost? The honest answer is: it depends. But that isn’t helpful on its own, so we’ve created a guide that breaks down exactly what WebAR costs in 2026, by approach, complexity, and use case, so you can plan your budget with confidence. WebAR (web-based augmented reality) is AR that runs in a mobile browser, with no app download required. Because of this, it’s significantly more accessible and affordable than native AR app development, and in 2026, it’s the default deployment format for most brand-facing AR campaigns. Read more about all the options available to you in our latest online blog article. Follow the link in the profile. #Blippar #ARPlatform #WebTechnology #NoCode #CreativeTech taken in London, England by @blippar
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6 months ago
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Crush just turned their packaging into a retro arcade 🎮 To support their nostalgic promotion, we built a side scrolling WebAR game that launched directly from a QR code on pack. No app. No friction. Just instant play. Results in the first 2 months: 235,000+ interactions Almost 3 minutes average dwell time That is real engagement from a soft drink multipack. Packaging is no longer just packaging. It is a gateway to experience. Want to turn your product into a playable brand moment? 🔗 Book a discovery call to explore what’s possible. https://www.blipparstudios.com/?utm_source=instagram&utm_medium=organic_post&utm_campaign=crush&utm_content=video #WebAR #InteractiveMarketing #PackagingDesign #BrandActivation #ARExperience by @blippar
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8 months ago
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Today we’re launching the new Blippar Studios website. #BlipparStudios works with brands and agencies to create award-winning augmented reality marketing and hashtag#advertising campaigns that drive real engagement and increase overall sales conversion. As the professional services and creative arm of #Blippar, we combine strategy, creative, and technical expertise to help brands and marketing teams use #AR as a practical, performance-driven revenue channel. The new site reflects how we partner with teams today and how #Blippar is evolving into a group of industry-focused #augmentedreality products and services, designed to deliver measurable business impact. If you’re exploring how #augmentedreality can elevate your marketing and drive results, take a look or book a discovery call with our team: 👉 https://www.blipparstudios.com/ by @blippar
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8 months ago
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Shopping using Augmented Reality has officially become mainstream 🛍 A recent survey by Dynata states that 92.7% of Gen Z’s regularly use AR when making purchases - bridging the gap of physically seeing or trying on any product. From marketing luxury items, to cosmetics, to home furnishings - speak with Blippar to make your products accessible within a spatial world. by @blippar
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a year ago
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Step inside the pit garage virtually 🏎! Our exclusive XR experience brings Formula One to life on Meta Quest - freely explore a fully kitted out pit garage discovering and learning what makes F1 cars so unique using immersive technology. #blippar #f1 #AR #VR #edtech #f1inschools by @blippar
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a year ago
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☀️ 🌴 🕶️ Celebrating our latest summer WebAR campaign for Bai WonderWater Antioxidant Infusion for Keurig Dr Pepper Inc. Learn, Play, Win - created by Blippar. by @blippar
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a year ago
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