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Bobby Hundreds

@bobbyhundreds

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Global Creative Director @disney // Co-Founder @thehundreds // Bestselling author “This Is Not a T-Shirt”

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“Bobby Kim spent more than two decades insisting that a product is never just a product. At The Hundreds, the LA-born streetwear label he co-founded in 2003, T-shirts and hoodies are delivery systems for community, emotion and a shared sense of belonging. Now, Kim is bringing that philosophy to the largest consumer-products machine in the world, as Disney Consumer Products’s (DCP) newly appointed global creative director — a role that has never existed at the company before.“

- @boothmoore, @voguebusiness @voguemagazine

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I’m happy to share that I’m now the Global Creative Director for Disney Consumer Products. by @bobbyhundreds

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6 months ago

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
- Walt Disney

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Join me on my next path as:

Vice President, Creative (Americas)
Disney Consumer Products taken in Disney by @bobbyhundreds

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a year ago

Why we did it. Why we do it. On how brands can be a haven for the unheard. by @bobbyhundreds

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3 years ago

New York with Spidey, Monsters, NFL Juggernauts, and my personal Avengers. taken in Yankee Stadium by @bobbyhundreds

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8 days ago

🇲🇽…
Mil gracias por todo, Street Fever 2026 @sneakerfevermx ❤️ And to my Mexico City community: Thank you for the inspiration, for the courage, for the creativity.
The world is watching… The world is waiting.
Los Cientos Por Vida ¡FIRME! taken in Mexico City by @bobbyhundreds

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19 days ago

🇺🇸… by @bobbyhundreds

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24 days ago

Happy Juneteenth from Drum Major Mickey and @disneyontheyard, building a community for HBCU alumni across the Walt Disney Company and providing meaningful opportunities for students 🥁 🥁 🥁 taken in Disneyland by @bobbyhundreds

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a month ago

Full circle ⭕️ 10 years since we met, Diogo! The Hundreds collaborates with Brazil’s @highcompany on a capsule collection modeled by @marcelod2 by @bobbyhundreds

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a month ago

Hot Nuts presenta Street Fever 2026 🔥

Este año recibimos a @bobbyhundreds, una de las figuras más influyentes del streetwear a nivel mundial y cofundador de The Hundreds. Una leyenda de la cultura estará en Street Fever 2026. ⚡

Nos vemos este 4 y 5 de Julio en el WTC 📍
Boletos ya a la venta en Boletia 🎟️ by @bobbyhundreds

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a month ago

Old Friends. New York. by @bobbyhundreds

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2 months ago

To infinity. by @bobbyhundreds

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2 months ago

Spinning. 🌀🌀🌀 by @bobbyhundreds

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2 months ago