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A life led by example. The question is not to whom God speaks, but who listens.
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There’s a difference between surviving and scaling a business.

In the early days, saying yes to every opportunity can help you get established. But as your business grows, the decisions change.

Kristin Zerbin (@notyourbasicboochie), co-founder of Vancouver-based kombucha company Hoochy ’Booch (@hoochybooch), shares a lesson from more than a decade of building a Canadian consumer brand alongside her husband, Liam Moore (@boochdaddy).

It’s one of the insights from our conversation about what it really takes to grow a business in Canada.

NEW on Canada Now 🎙️⤵️

What It Really Takes to Scale a Canadian Business — with Hoochy ’Booch

Watch the full conversation on YouTube or listen wherever you get podcasts.

🔗 Links in bio.

Hosted by: @ashleysmithnow 
Guest: @hoochybooch 

#CanadianBusiness #Entrepreneurship #SmallBusiness #BusinessOwner #BusinessGrowth by @boochdaddy
27
3 days ago
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Bev are you seeing this?? by @boochdaddy
4
9 years ago
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Masculine and feminine. I had some experiences over the summer. Ive always been a little more feminine than the average male. I attribute it to many things, some being raised with two older sisters and my Mother. Really they were enhancing something that was already there. I sustain that we all seem to arrive here, on earth, out of our mothers with some sort of inherent personality. Its remarkable. I have seen a number of babies grow and this has been my observation. While growing Hoochy 'Booch Kristin moved needed to move deep into her masculine to manage, produce booch and solve ALL the problems of the business and all while i moved farther into my feminine than i have ever ventured. What an experience! We had literally swapped behaviours. It was fucking nuts at times. Both of us not understanding what we were doing or why!! Through it all we have gained SO much, my emotions are so much more than i knew. What finally led us out of our ignorance was Kristin finding the book Beyond Mars and Venus which was describing us and our shit to a T! It gave us the perspective we needed to really be able to integrate further into a balanced human.  I am still a man, but i am feminine in ways. im able to see with both lenses a little clearer, and i havent felt this deeply in some time. It is liberating, we made it through, to the other side of struggling and misunderstanding. Parts of me like to think my parents went through something like this way back and didn't understand it either and it all went pear shaped. Maybe. ❤️ thanks for reading

#balance #love #masculine #feminine #relationships #growth #forest #trees #compassion #kombucha #care #perspective #paradigm #lenses #thirdeye #patience #roots #bestfriends #birth and #death #woah #returntolove #man #woman #emotionalfrontier by @boochdaddy
4
9 years ago
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Many of my family members and i went to one of our favorite beaches this summer. We all journeyed together, not far from where my dad and his brothers grew up. A stones throw, literally.  We all went together to say good bye to our uncle Mike. It was moving. Uncle mike is my first cognitive, real experience with human death i feel. We spread his ashes and said some words. We sang we cried and we remembered. This life. What a boggling thing; life. As i held my cousin in my arms i felt this wash of what FAMILY means to me. This security in knowing that these people will be here for me. That i will be there for them, no matter what. I have pretended to be a 'lone wolf' often in my life. The masculine teaching of 'do it yourself' is something i believed for many years. To share this death with my family served to bring us together, share meaningful time, and has me pondering. Do i care enough? Do i care enough to do the things that i dont want to do now so i can do the things i want to later?? Not much philosophizing today. I havent posted in ages cos when i smoke weed i judge the shit outta my words and never end up with the balls to push post. So heres to Michael Waters. My Man. ❤️thanks for reading. •
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•#death #life #winterharbour #michealwaters #ponder #oldcamp by @boochdaddy
1
9 years ago
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“Pattern,” she said, tapping her pencil—one she’d gotten from the merchants, along with paper. “This table has four legs. Would you not say that is a truth, independent of my perspective?”
Pattern buzzed uncertainly. “What is a leg? Only as it is defined by you. Without a perspective, there is no such thing as a leg, or a table. There is only wood.”
“You’ve told me the table perceives itself this way.”
“Because people have considered it, long enough, as being a table,” Pattern said. “It becomes truth to the table because of the truth the people create for it.” Excerpt From: Sanderson, Brandon. “Words of Radiance.” Tom Doherty Associates. iBooks. 
This material may be protected by copyright.

Check out this book on the iBooks Store: https://itun.es/ca/-XxYQ.l •
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•philosophy, a great way to wonder. taken in Vancouver, British Columbia by @boochdaddy
2
9 years ago
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Be by @boochdaddy
3
9 years ago
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This is something that strikes me. For me to be where i am; i have not done this by myself in any way. For i know what ive done, but thats it. What everyone else does i have a slight idea. Im speaking generally here of course. Im attempting to articulate the fact that for me to be here now, a whole mess of things happend to make it possible. Oh! The butterfly effect is an apt description, where the stuff i don't know, the stuff that i don't experience. Oh it happend. It all happend.  And my world can be effected by the choices of others. In Fact it IS everyday. 
So i try to stay humble with this and remember that every single person on the planet is working together, all connected and moving through time. We carry our pain with us. All of us. Until we let go. •
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Thanks for reading •#character #faith #wellness #temple #butterfly #growth #company #compassion #complete #feelings #experience #emotions #philosophy #philosiphizer #thursday #time #loveit #love #local #loving #whatidontknow #welcome #home #humanity #humble taken in Vancouver, British Columbia by @boochdaddy
2
9 years ago
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This is our newest HBK family member!! 1000 L!! Welcome ❤️ Growth can hurt. In fact in my experience of the growth from pain is seemingly more freeing and liberating than growth through joy. I sustain that the body and mind reflect one another, and that by healing the body one can heal the mind. By healing mind one can heal the body. Does anyone remember 'growing pains'?? I sustain that many of the pains we experience in life are messages. Our bodies telling us something. For me, if  i have pains i will take stock, where does it hurt, when did it start. What have i been thinking about lately?? Healthy thoughts or otherwise?? Ive healed myself from a number of chronic dis-eases and really feel that the mind and body are so much more than we are being told. Im not asking anyone to believe me, or even give one fuck. My personal experience has me believe that my mind can heal my body and my body can heal my mind. There is A LOT i dont know and cant explain to myself, i dont pretend to have all the answers. Mostly questions really. •
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•#vitamins #change #growth #history #enzymes #hayhouse #louisehay #youcanhealyourlife #compassion #composition #competition #health #wealth #happiness #complete #conciousness #contour #thebest #temple #tennis #games #wellness #welcome #preguntas #questions #answers taken in Vancoucer by @boochdaddy
3
9 years ago
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I don't know when this epic sign was put up but I saw it today for the first time! @pommenatural Thank you so much for all your support. Hoochy 'Booch would not be where we are today without our continued partnership. This sign warms my heart and fills me with pride. Thank you @pommenatural 
#community #history #emotions #growth #produce #kombucha #raw #health #healthyfood #healthyself #probiotics #snackattack #trustyourgut #boom #boomerang #loveit #future #history #compassion #complete #vitamins #enzymes taken in Poco by @boochdaddy
4
9 years ago
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Poured a small section of herring bone on friday. We'll pour the other half on monday. It went quite well, i love to see the results of honest hard work and concrete is that in spades. I got a great reminder the other day to focus on my process of experience. I noticed i was feeling rushed - i would create an anxious feeling mostly unnoticed for i don't know how long. And it affects every area of my life. Looking back There were places that i had been able to overcome but out of necessity for something and not through conscious effort.  Through looking at my process' and how i make decisions through the framework of thought, feelings, and emotion, i have been able to let go of much unnecessary suffering. I have less need to feel anger, for i get more by looking at why and being really honest with myself than to indulge myself in pride and lose sight of that which really important. Love. Patience. Compassion. Empathy. Through virtue, i will change the world. Join me :) •thanks for reading
#concrete #concretejungle #process #journey #virtue #character #honour #conciousness #humanity #growth #pride #lovequotes #composition #thankful #compassion #company #love #loveit #found #lost #emotions #feelings #future #history #livinghistory taken in Vancouver, British Columbia by @boochdaddy
4
9 years ago
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These are some of my cousins. We all got to spend the evening together on saturday. Celebrating the life of my uncle Mike. Micheal waters was his stage name. A man whom i loved dearly. Uncle mikes passing was a  first for me. Ive never experienced such sorrow and pain with so many people together. Singing and listening. It hit me like a sack of hammers once my old man started playing his flute in honour of his lost brother. i cant recall having cried so willingly and openly. It was such a rite of his passing. These words 'rite of passage' have never been more clear to me and never had such deep meaning. My aunts and uncles and family. Not a great reason to get together but also a very special one.  I will miss him so much. He wasnt in my life always but he always had some wisdom to impart or knowledge to bestow when we crossed paths. Always a new line of thought i could acquire through him. Uncle Mike. -it becomes impossible to keep up with all the people you love - so loving takes on new forms - sometimes even to the point of long separations -
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•#family #cousins #love #thankful #thatsmile #lovequotes #fam #famjam by @boochdaddy
2
9 years ago
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It feels good to have the sun on my skin. Feels like a long time since i got to sit  down and enjoy a bit of sunshine :)
Really it's not that long, i enjoy it more with the added 'length of time' though. Lately i have been noticing how often i want to cover up feelings with external things. Its kind of annoying actually! Before i could indulge and not  think about it. Now theres this whole process where i ask myself 'why do you want to do that?' I use sex, coffee, pot, even things like work to cover up this internal world i experience. Its hard work to look at myself like this. I am working on allowing my emotions more room, i FEEL more now than i ever have in my life. The joy i am still working on, but the feels are more frequent. And full disclosure i sabotage myself all the time.  Happy sunday everyone and thanks for reading :)
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•#sunday #funday #reflection #sun #silouette #company #complete #competition #compassion #growth #grow #shadows #shade #allow #love #loveit #boom #sunshine #yvr #coffee #coffeetime #thankful #thatsmile #thanksmom #competition #composition taken in Vancouver, British Columbia by @boochdaddy
3
10 years ago
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