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BOOX : Growth, Branding & Activation Lab

@boox.idea

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Growth for brands & destinations through strategy, community & activation.
Brand Strategy • Community • Campaign
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Your brand could be someone’s next paw-vourite. 🐾 The Pawciety Club is arriving at Mall of Indonesia—and we’re inviting pet brands to be part of Chapter III. From everyday essentials to little luxuries, bring your products, share your story, and meet the people who make their pets part of everything. 📍 MALL OF INDONESIA, Jakarta 🗓 11–15 NOVEMBER 2026 @mallofindonesia Calling all tenants: let’s give pet lovers something worth discovering. ✨ For tenant enquiries & booth bookings: 📲 +62 811 9933 331 (David) Or DM @insidetheboox.id / @boox.idea No Breeder | No Kennel | No Live Pet Sales #ThePawcietyClub #PawcietyAtMOI #MallOfIndonesia #CallingAllTenants #PetLifestyle taken in Mall Of Indonesia(MOI) by @boox.idea
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7 days ago
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Same city. Same category. Completely different coffee experiences. #Boox #CreativeAgency by @boox.idea
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a day ago
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Next stop: Pawciety Club Chapter 3! 🐾✨ Gak sabar banget mau dateng dan seru-seruan bareng karena bakal banyak acara seru dan hadiah menarik di sana First stop wajib kita langsung meluncur ke booth Dr. Soft! @drsoft.id Buat Brence yang punya pencernaan sensitif dan Noodle si picky eater, produk-produk dari Dr. Soft ini bener-bener lifesaver banget: 🥩 100% Real Ingredients dengan aroma yang strong banget, dijamin langsung bikin napsu makan naik! ☁️ All-Soft Texture: Mulai dari soft dog food, jerky, chewing snack, fish chip, sampai soup —semuanya punya tekstur lembut yang aman dan nyaman di perut. 🎯 Perfect Bite-Size Jerky: Ukurannya pas banget buat dijadikan training reward pas lagi latihan trik! Selain Dr. Soft, pastinya gak sabar juga mau keliling dan ngeborong di tenant brand-brand pet produk premium lainnya yang ada di The Pawciety Club! @boox.idea @insidetheboox.id 🛍️🐶 Siapa aja nih yang bakal mampir ke Pawciety Club Chapter 3 juga? See you there pawrents🔥✨ 📆 5-16 November 2026 📍Mall of Indonesia #celebritydog #championdogs #pawcietyclubjakarta taken in Jakarta by @boox.idea
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2 days ago
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For @joyfultimes, we capture the dishes with a visual language that feels warm, inviting, and true to the brand. Because before someone takes the first bite, their appetite often starts with their eyes. #Boox #CreativeAgency by @boox.idea
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5 days ago
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Hadeh Brenceee di Pawciety Club @boox.idea @insidetheboox.id kerjanya ngamen dari booth ke booth abis gimana ya premium dan enak2 semua sih : @drsoft.id @streetpawclub @misopetfood @kin_dog_food @inabaciao.id banyak treats tester dan free meal jugaaa, kenyang & hepi banget kita 🐶😋✨yang belum sempat mampir tenang masih ada Chapter 3 Pawciety Club @mallofindonesia yuk ramein 😍👏🏻 taken in Jakarta by @boox.idea
42
5 days ago
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Keseruan The Pawciety Club kemarin ternyata nggak cuma soal belanja kebutuhan anabul! 🐶🐱 Mulai dari berbagai brand pet favorit, ketemu sesama pawrent, sampai lihat tingkah gemes anabul yang ikut meramaikan acara! Siapa nih yang kemarin sempat mampir? by @boox.idea
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6 days ago
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The Pawciety PIK Avenue is pawsome!✨ Big thank you to all the amazing pawrents who stopped by, shopped with us, and brought their adorable fur babies along! 🐶🐱💕 You made our booth extra special! Can’t wait to see you and your furry besties again soon at The Pawciety Club MOI! 🐾 #drsoft #petexpo taken in PIK Avenue by @boox.idea
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6 days ago
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Sometimes, the problem isn't the identity itself. It’s that the identity no longer communicates where the brand is going. #Boox #CreativeAgency by @boox.idea
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8 days ago
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A little discovery for you. A delicious find for them. 🐾🛍️ Meet Mr. Vet, Bite of Wild, and Keepo—our main sponsors at The Pawciety Club. Explore food and treats for your furry companions, chat with the teams, and discover special offers at the booths. From browsing the shelves to bringing home new favourites, make them part of your day out. 🤍 Thank you to Mr. Vet, Bite of Wild, and Keepo for supporting The Pawciety Club and helping bring our pet-loving community together. 📍 Main Atrium, PIK Avenue 🗓 7–11 October 2026 Stop by, say hello, and find a little something for your favourite companion. Every Paw Deserves A Place To Belong. #ThePawcietyClub #MrVet #BiteOfWild #Keepo #PIKAvenue PetLifestyle taken in PIK Avenue by @boox.idea
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8 days ago
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Just a quick look… suddenly, your dog has a new wardrobe. 🐾🛍️ A cosy rocking chair for tiny paws, outfits with personality, food tasting, chewy little treats, playful toys, and photo spots made for their cutest poses. Every stop comes with another “okay, this is adorable”—and somewhere along the way, you’ll probably make a new four-legged friend. 🤍 Take a lap around The Pawciety Club. Let them sniff, explore, taste, and find a little something to take home. 📍 Main Atrium, PIK Avenue 🗓 7–11 October 2026 Send this to the friend who can never resist buying one more thing for their dog. 👀 Every Paw Deserves A Place To Belong. #ThePawcietyClub #PIKAvenue #PetLifestyle #DogFriendlyJakarta #JakartaDogLovers taken in PIK Avenue by @boox.idea
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9 days ago
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One outing. So many ways to spoil your little companion. 🐾 Take a little tour of The Pawciety Club with us—from food tasting and treats to a fresh groom, a new outfit, and a photo together you’ll want to keep. There are personalised finds made on the spot, everyday essentials to explore, and people behind every booth ready to share what makes their creations special. 🤍 Not just a shopping trip. A day for discovering new favourites, meeting fellow pet lovers, and making memories together. 📍 Main Atrium, PIK Avenue 🗓 7–11 October 2026 Your weekend plans? Bring a friend—and don’t forget the leash. 🐶 Every Paw Deserves A Place To Belong. #ThePawcietyClub #PIKAvenue #PetLifestyle #DogFriendlyJakarta #JakartaDogLovers taken in PIK Avenue by @boox.idea
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9 days ago
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Come for a little browse. Stay for all the little discoveries. 🐾 From delicious meals and treats to outfits full of personality, everyday essentials, grooming moments, and portraits worth keeping—there’s something around every corner for your favourite companion. Meet the people behind the booths, find a new favourite, and enjoy a day out together. You might leave with a fuller shopping bag—and a few new friends. 🤍 THE PAWCIETY CLUB 📍 Main Atrium, PIK Avenue 🗓 7–11 October 2026 Bring your dog, bring your friends, and take your time exploring. Every Paw Deserves A Place To Belong. #ThePawcietyClub #PIKAvenue #PetLifestyle #DogFriendlyJakarta #JakartaDogLovers taken in PIK Avenue by @boox.idea
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9 days ago
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