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Botika • AI FASHION STUDIO

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Transforming fashion retail with AI fashion models

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Episode 1 of Fashion Decoded just dropped: Marion Chereau, Global Design Director at Amazon Fashion, on what AI really changes in fashion design.

→ Full episode at the link in bio. by @botika_com

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22 days ago

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24 days ago

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3 months ago

The "AI slop" luxury campaigns?

Marion Chereau, who spent years creating Hermès collections, thinks some of them got exactly the reaction they wanted.

Her full read on how luxury uses AI, on Episode 1 of Fashion Decoded.

Full episode at the link in bio. by @botika_com

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2 days ago

Editorial direction the way fashion magazines do it: a strong styling idea, a mood that holds, a model who stays the same character from the first frame to the last.

Ata built the whole story on Botika, and the consistency is what makes it read like a campaign instead of a collection of images.

Creative vision is the only input. Everything else is production, and production is handled.

Creator Series by @atahaghdar.art .

Want to create your own series? Comment "Creator" and we'll get in touch. by @botika_com

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7 days ago

Fashion week season. We're dressed for it.

The runways set the direction. Botika gets your collection shot, published and selling while the trend is still walking. by @botika_com

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9 days ago

Your PDP shouldn't be boring.

One leather jacket, shot in studio, and not a flat white-background filler frame anywhere. Different models, real attitude in the posing, imagery that sells the jacket instead of just proving it exists.

Product pages are the most visited pages you own.
Make them look like it.
Built on Botika. by @botika_com

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11 days ago

Scaling imagery on a marketplace, explained by someone who does it: Marion Chereau, Global Design Director at Amazon Fashion Private Brands, on Episode 1 of Fashion Decoded.

Full episode at the link in bio. by @botika_com

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15 days ago

This is fashion editorial in the classic sense: a point of view, styling that tells a story, a world built around the garment.

@gosia_studio directed it end to end on Botika, one consistent model through every look, every frame answering to the same creative idea.

The kind of editorial that used to need a full production behind it.
Now it needs a vision.

Want to create your own series? Comment "Creator" and we'll get in touch. by @botika_com

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17 days ago

A casting board, minus the casting.

Ten portraits, ten women who could carry your next collection. All generated, all tested for consistency, all live in the gallery. by @botika_com

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23 days ago

The hard part of AI models is not generating a good face once. It is holding that face steady across 5,000 product photos. Brands running catalogs at that scale cannot afford a model who drifts between images: different jaw, different skin, different person by photo 300.

That is why every model goes through consistency testing before reaching the platform: poses, angles, lighting conditions, product categories. If it drifts, it doesn't ship.

These are the new faces that met the standard. by @botika_com

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25 days ago

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a month ago