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Rashpal Singh Sagoo

@boxmedia

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🎥 Worked with giants like PPG, RedBull, First & more
💰 Now boosting manufacturers' revenue by $1M/year using the BEE Process

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We’ve seen it. Decent budget, campaign live, thousands of views. Then silence. We changed the edit, the thumbnail, the music. Nothing moved.

The problem wasn’t the video. It was who was watching it.

A campervan owner saw an ad meant for a law firm. Nobody felt it was for them, so it was for no one.

Traffic isn’t the problem. Strangers are. Get specific about your ideal customer, their world, their words, their worries, and your ad stops being an interruption. It becomes recognition.

Want the video? Comment SIGNAL and I’ll send it over.

#videomarketing #videoads #marketingstrategy #targetaudience #idealcustomer by @boxmedia

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16 days ago

Slow growth usually isn't a lead problem. It's a signal problem. 👇

Most teams chase people who were never ready to buy. Dead calls, endless follow-ups, budget spent on the wrong prospects.

So we built the B2B Clarity Blueprint — short video plus watch data, so you can see who watched, who engaged and who's actually ready to talk before you book the call.

Comment SIGNAL and I'll send you the video. by @boxmedia

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19 days ago

Thirty deals in the pipeline. You’re chasing the wrong ones. 👇

Sales teams follow up with whoever replies. Polite ≠ ready.

The buyer who’s closest to signing has usually gone quiet, because they’re building the case internally. So the week goes on the polite ones, and the ready ones go elsewhere.

There’s a way to see which ones are actually warm.

Comment SIGNAL and I’ll send it over.

#salestips #b2bsales #salespipeline #founders #salesenablement videomarketing by @boxmedia

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a month ago

Stop treating your video strategy like a series of one-night stands.

Most founders I meet are stuck in a cycle of random studio hours that never actually move the needle on their revenue.

The framework for a high-growth acquisition engine:

→ Move from ad-hoc filming to a structured 12-month roadmap that aligns every frame with your specific sales pipeline targets.

→ Leverage our industrial-grade 4K studio and expert crew to produce a full quarter of strategic content in a single high-intensity session.

→ Implement a performance-led distribution system that transforms raw footage into measurable lead generation for your business.

Save this for the next time you consider filming without a strategy. by @boxmedia

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3 months ago

Happy Vaisakhi to all those celebrating today!

Today marks the formation of the Khalsa Panth. A time to reflect on the Panj Pyare that reside within us all:

Compassion (Daya),
Righteousness (Dharam),
Courage (Himmat),
Commitment (Mokham) and
Leadership (Sahib)

Our dear brother Rashpal Singh Sagoo from @boxmedia explains the message of Vaisakhi 🙏🧡

#Vaisakhi2026 #Vaisakhi #Sikh #Singh #Kaur by @boxmedia

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6 months ago

The Moment Your Ideal Client Decides to Trust You

There's a specific moment when your ideal client decides whether to trust you — and most businesses completely miss it. Trust isn't built through credentials or case studies. It's built when someone watches you describe their problem better than they can themselves. In this video, I show you how to engineer that moment using video — at scale.

#TrustBuilding #VideoMarketing #PersonalBrand #B2BMarketing #CEOContent #ContentStrategy #LinkedInVideo #Storytelling #BusinessGrowth #VideoForBusiness #ClientAttraction #BrandBuilding #DigitalStorytelling #ThoughtLeadership #MarketingTips by @boxmedia

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6 months ago

Most businesses pour budget into video and measure it by views. But views only measure reach — not resonance. In this video, I break down the one shift that separates video that converts from video that just performs. If you’re a CEO thinking about scaling video this year, watch this before you spend a penny.

#VideoMarketing #CEOTips #VideoROI #ContentStrategy #B2BMarketing VideoForBusiness DigitalMarketing MarketingStrategy PersonalBrand BusinessGrowth LinkedInVideo ThoughtLeadership ContentMarketing SMEGrowth storytellingmatters
VideoMarketing CEOTips VideoROI ContentStrategy B2BMarketing VideoForBusiness DigitalMarketing MarketingStrategy PersonalBrand BusinessGrowth LinkedInVideo ThoughtLeadership ContentMarketing SMEGrowth Storytelling by @boxmedia

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7 months ago

Ever had a brilliant business plan go straight out the window on Day One? 🤯 This perspective nails the reality check: the true challenge is grasping the *actual* day-to-day mechanics of a company, which shift constantly. The secret sauce here? Basing every decision on a non-negotiable framework and values—like 'leadership of authority through creative collaboration.' A fascinating look at making company values actionable, not just wall art. See how one business keeps its guiding principles central amidst daily operational chaos.

#BusinessStrategy #CompanyCulture #Leadership #DayToDay #Entrepreneurship #BusinessTips by @boxmedia

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7 months ago

The blueprint for the **Top 1%** isn't about short-term wins; it’s about engineering the next ten years. 🚀 These are the leaders who don't just *have* a **long-term vision**—they are actively building the infrastructure to support it. The critical takeaway here is **alignment**: true execution power comes from surrounding yourself only with people who buy into that future blueprint and share your core values. Stop managing the present; start architecting tomorrow by curating your circle. Are you built for the long haul? 🤔

#LeadershipStrategy #LongTermVision #BusinessMindset #ExecutiveAlignment #FutureOfWork by @boxmedia

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7 months ago

Decades in the trenches confirm a frustrating reality: the sink or swim onboarding culture is alarmingly persistent. 🤯 Witnessing industry veterans share how, even after 30 years and multiple companies, the expectation remains the same—walk in, get a client list, and immediately manage. If experienced professionals agree there *has* to be a better way, why hasn't the industry evolved beyond this trial-by-fire approach? A serious conversation starter on professional development and support structures.

#AgencyCulture #WorkLife #CareerTruths #OnboardingFail #BusinessInsights #ClientManagement by @boxmedia

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7 months ago

An absolutely essential perspective on systemic change. The argument is clear: fundamentally altering the nation's wellbeing and mental health requires going straight to the source—working directly with local councils, the NHS, and central government. This isn't about quick fixes; it’s about reshaping the very *fabric of society* from the ground up, community by community. Hear the compelling call for public sector engagement as the ultimate path forward for national transformation.

#SystemicChange #MentalHealthStrategy #PublicSector #CommunityImpact #CulturalRewiring by @boxmedia

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7 months ago

An accidental start at a football trial launched a journey from Bradford youth leagues straight to the England U17s stage for this athlete. There’s an incredible deep dive into the contrasting training models: the non-stop grind of Indian hockey versus the technical pathway in the UK. Hear why aiming for the prestigious Sujit Trophy means strategically planning visits for the colder months—the Indian summer heat simply changes the game! This is the blueprint for pursuing that 2031 Olympic dream.

🔗 Copy the link to watch the full episode here: https://youtu.be/ClbEOLRkdB0

#FieldHockey #HarmanSandu #SujitTrophy #HockeyTraining #OlympicDreams by @boxmedia

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7 months ago