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Bradley Lai

@brad_winner_

1.9K

followers

1651

following

tennis coach who travels, builds community, and talks about Life
co founder of @baselineco_
Former National Player 🎾🇸🇬

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I thought I was building a tennis business.

Instead, I found community, purpose, lifelong friendships, and a deeper appreciation for the people who have been with me every step of the way.

I got to build alongside my dad—the man who spent years taking me to training sessions, tournaments, and teaching me lessons I didn’t always want to hear, but needed. This became my way of giving back.

I also got to do it with my wife, Becky—the partner I never knew I needed. Thank you for believing in the vision, embracing the chaos, and standing by me through every season.

The Baseline has never really been about tennis.

It’s about people.
It’s about belonging.
It’s about creating moments that outlast the scoreboard.

Community. Tennis. Wellness.

Play from your baseline. 🎾❤️ taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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4 months ago

PART 2.
Just a casual hang with
@janniksin (real ig acc.) taken in Dolomites, Italian Alps by @brad_winner_

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3 months ago

i was at ariake yesterday for his last japan open.

i grew up playing juniors in asia when kei was the one doing it. none of us had seen someone from our part of the world get that far. he made it feel like a real option rather than a fantasy.

the crowd knew what they were watching. this one was emotional , you could feel it.

thank you, kei. 🎾 taken in Ariake Coliseum by @brad_winner_

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10 days ago

Grateful to experience the @asicssg tennis summit in full flow.🎾

A massive thank you to @touchprandevents ,Coach XT from @tagtennis.sg , and @asicssg ASICS for bringing us all together under one roof.

It was a true privilege to stand among creators who are absolute masters in their space—watching them create, innovate, and break boundaries. We left completely inspired. 🧠🔥 taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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16 days ago

💬 Jeanius Courtside Chat with Brad from @baselineco_ about his experience at the ASICS Tennis Summit 🤩🤘

#SingaporeTennisOpen #ASICSTennis #SoundMindSoundBody #TennisSingapore #ASICS taken in The Kallang by @brad_winner_

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16 days ago

Was it worth it ?

YES! taken in SW19 by @brad_winner_

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17 days ago

Our recommendation :

go for team Gel-Resolution if your priority is stability, joint protection, and long outsole life. Go for team Solution Speed if foot speed, light weight, and quick transitions to the net are what define your game.

As a Singaporean - just get both since it’s 30% off with @baselineco_

At the end of the day, can anyone go wrong with anything @asicssg @asicstennis ? taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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20 days ago

This one is for all the Tennis players out there ………..

Tennis is probably one of the hardest and most fulfilling sports to play 💥

It's physical chess. You're out there alone: no teammates, no clock, usually no coach in your ear. Every point starts fresh, and every opponent brings something new.

You have to find the answers yourself, often when things aren't going your way. That's what makes it one of the hardest. But one of the most fulfilling because it gives you so so much resilience for life…..

I spent most of my younger years learning this. Losing matches I thought I'd win. Winning matches I thought I'd lose. Travelling on my own. Training on days I didn't want to. It felt tough at the time. Looking back, it gave me so much of what I have today: how I handle pressure, how to grind, how to show up, how to rest. And the people I've met along the way (yes, you 🤗🙏).

I wish I could rewind those years and cherish them even more.

That's why this week means so much to us at The Baseline @baselineco_. Being invited to meet the players of the WTA 500 Singapore with @wilson_singapore, and watching world-class tennis in our home city, is something we don't take lightly. Please come down to the booth to win prizes as seen in the video - not gonna lie though the game was pretty hard 🤣 to hit 3 rotating cans, i’ll get you one day 🤣

And what a run from @talia.m.gibson! At 22, she's into her first WTA singles final, beating Maria Sakkari in three sets along the way. You could see everything that makes this sport so hard in her game: staying calm when the match turned and backing herself on the big points. Amazing mentality.

Watching her go this deep in Singapore 🇸🇬 made it even more special for us. It hits close to home too, with Talia being from Perth, where we're taking our next retreat this November.

Talia, wishing you an awesome final!

Always play from The Baseline. 🎾 Let's go!

(Not a sponsored post, just love for the game.)

#tennisretreat #taliagibson #perth #baseline taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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21 days ago

Watch till the end to see how you can get this epic keychain from @asicssg @asicstennis at the @sgtennisopen 🎾🔑

ASICS stands for "Anima Sana In Corpore Sano," Latin for "a sound mind in a sound body." We love that. A sound mind = a sound body 🧠💪

It's something every athlete and high performer can tap into, on the court and off it.

Fun Baseline fact: did you know @asicssg was the very first company to support us? We're always, always grateful to you 💛

Honestly guys, if you've been thinking about getting a pair of ASICS, this is a great chance to head down and try them on in store. They're super comfortable and stable, great for those explosive movements on court ⚡

Baseline members get 30% off ASICS products* 🙌

Get your tickets to the Singapore Tennis Open 2026 at sistic.com.sg/events/sto2026 (link in bio)

*T&Cs apply. Valid for members with a Baseline invoice from the last 3 months.

#SingaporeTennisOpen #ASICSTennis #TheBaselineCo #SoundMindSoundBody #TennisSingapore taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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25 days ago

We got to meet @mariasakkari 🇬🇷 at the Wilson meet and greet at @jewelchangiairport. Former World No. 3, currently ranked 33, and just as warm in person as she is fierce on court.

And watching @supertoneyan do her hosting thing live? Special. A true legend in the sporting space 🙌

Maria took on Linda Fruhvirtová last night on Centre Court at the OCBC Arena, and the tournament's still going! Grab your tickets on the @sgtennisopen website. The level this week is pretty pretty high, so come show some love to tennis right here at home 🇸🇬

Huge thanks to @wilson_singapore for making this happen. We're big fans (duh) and so honoured to be a part of it 💛

#SingaporeTennisOpen #WilsonTennis #TheBaselineCo #TennisSingapore #MariaSakkari taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @brad_winner_

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25 days ago

Scroll for a collection of happy faces in Aug/ mid sep

Grateful. 🙏 Staying Grounded by @brad_winner_

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a month ago

Ep2. Behind the resilient creator @tenniswithdylan as we take a deep dive on his perspectives on :

• Would you do this for free? (content creation)
• Why tennis content creation?
• Who is the tennis GOAT? 🐐
• If he didn’t do content creation, what would he be doing?

Our highlight begins around 1:12mins in if you’d wanna skip pass the warm up questions and jump straight into the 5th set 🙂‍↔️🤙🎾

🇬🇧 Thank you

Summary :
Tennis content creator @tenniswithdylan shares how six years of daily posting taught him resilience, calling Wimbledon’s tradition and all-white dress code a unique, almost sacred atmosphere before weighing Federer’s legacy against Djokovic’s records. taken in SW19 by @brad_winner_

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2 months ago