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We are the custodians of your brand,
from ideation to equity. Brand advisory studio.
Director @patriciagigliotti
✉️ [email protected]
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A boutique advisory studio for modern growth brands.

#BrandcodeCollective by @brand_code_collective
1
7 months ago
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A boutique advisory studio for modern growth brands.

#BrandcodeCollective by @brand_code_collective
0
7 months ago
Download
A boutique advisory studio for modern growth brands.

#BrandcodeCollective by @brand_code_collective
0
7 months ago
Download
Testing is selection. Direction is authorship.

They are not the same discipline, and one cannot stand in for the other.

Distinctiveness almost always loses in the short run. So the mechanism now sitting in the guardian’s chair selects against the thing that builds long-term equity, and reports back that it is winning.

Who is your Brand Custodian? Do you know what they are protecting?

The full piece, Pick the winner!, is on Substack. Link in bio.

We author the brands that others execute.
Brandcode Collective

 

#brandstrategy #brandequity #creativedirection #marketingleadership #CMO #brandmanagement #luxurybranding by @brand_code_collective
0
12 hours ago
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This is a code.
Not just a mark, the signal of what Elly and i stands for: the strategy, the story.

Brand Codes in motion.
@ellyai
www.ellyai.me
Coming soon 

#brandcodes #ellyai by @brand_code_collective
0
2 months ago
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Compassion meets innovation with Elly And i, affectionately known as Elly Ai.

Brand strategy by @brand_code_collective. Elly and i is designed to be an always-ready confidant and companion, offering emotional, mental, spiritual, and wellness support, wherever life takes you.

Coming soon.
@ellyai
www.ellyai.me by @brand_code_collective
0
2 months ago
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Elly and I x Brandcode Collective.

Every brand has an inflection point, the moment the vision and the reality finally speak the same language. That’s what we’re building towards here.

Consider this your notice: the realisation is coming.

Stay close
Coming soon.
@ellyai
www.ellyai.me #EllyAndI by @brand_code_collective
0
2 months ago
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Most brands have a look. Very few have a code.

A brand code is the deeper system of signals — visual, verbal, behavioural — that makes a brand distinctive before a name even appears.

It's not a style guide. It's the foundation of a business. And it's where everything we build begins. 

#brandcodes #brandstrategy #brandidentity #brandcodecollective by @brand_code_collective
0
2 months ago
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The brands winning attention right now aren't posting more.

They're thinking differently about what the feed actually is.

Not a shop window. But rather, a space where content earns its place. A space that is worth watching, independent of whatever's being sold.

Loewe built a gallery for wit. Jacquemus made scale into spectacle. Burberry reintroduced its own archive as something people choose to look at.

Most brands haven't made this shift yet. 

More on The Signal, Link in Bio

#brandstrategy #luxurybrand #contentmarketing #brandbuilding by @brand_code_collective
0
2 months ago
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This is Interest Media in practice: At Australian Fashion Week, we didn't cover the show. We authored it.

A documentary series. A sustained point of view. A week of content made to be watched; not commissioned to advertise a moment.

The result: accounts engaged up 724%. Profile views up 23%.

More on The Signal, Link in Bio 

#farage #brandstrategy #interestmedia by @brand_code_collective
1
2 months ago
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Paid can amplify. It cannot manufacture what organic has failed to earn.

The feed tests everything on merit first. What resonates, scales. No budget overrides that judgement, which is why the houses winning right now behave more like publishers than advertisers.

Part two of our read on interest media, on The Signal, link in bio.

#BrandStrategy #OrganicGrowth #ContentStrategy #BrandcodeCollective by @brand_code_collective
0
3 months ago
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Attention was never meant to be inherited. It's meant to be earned, one moment at a time.

Some things don't need an audience to justify their presence. They simply hold it.
More on the shift from community to interest, on The Signal, link in bio.

#BrandStrategy #StillLife #InterestMedia #BrandcodeCollective by @brand_code_collective
0
3 months ago
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