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Rina ✦ Brand Designer & Strategist(@brandingbyrina)'s profile avatar HD Profile

Rina ✦ Brand Designer & Strategist

@brandingbyrina

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Strategic branding with personality
🌱 Plant-based is my specialty
⚡ Full brand in 10 days
⤵️ Inquire now
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Hi, I’m Rina, the designer behind everything here.👋🏻 Figured you should get to know the human behind the work before we ever talk about yours. Thank you for being here! 🫶🏻 by @brandingbyrina
43
4 months ago
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I made this offer for founders who keep putting their brand off because it feels like a project that takes months. Whether you run a food or drink brand, a restaurant, a café or a beauty business, you get a full brand identity: brand strategy, logo design and a visual identity that fits who you are. Plant-based and sustainable brands are my specialty, but any brand with personality is welcome. I only work on one brand at a time, so you get my full focus and quick replies. And you’re part of every step, so there are no big surprises at the end. There are different packages, depending on what you need. Bigger projects, like packaging design for several products, get their own timeline. Comment BOLD and I’ll send you the details. by @brandingbyrina
16
4 days ago
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Your "sustainable” branding might be making people ignore you 🫠 A lot of vegan and sustainable brands put so much energy into proving they’re responsible that the brand identity starts to feel more like proof than personality. Ingredients, product claims, packaging copy and messaging can explain the values. The identity has to create the pull: the part that makes a plant-based brand feel specific, recognisable and worth coming back to. Good values matter. But in branding, they can’t do all the work. If your vegan brand needs more personality on the shelf and online, send me a message 🌱💫 by @brandingbyrina
10
5 months ago
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Who said plant-based brands have to look all green and earthy? 👀 Meet Lucky Buns 🥟 A playful brand identity concept for a plant-based dumpling spot that’s all about good food and a little bit of luck. Bold typography, a cheeky bunny mascot, and packaging you’d want to keep long after the dumplings are gone. I wanted to create a brand that people would recognize before even seeing the name. One that feels just as fun as the experience of eating there. Because there’s so much room for more personality in plant-based food branding. 🌱 Building a vegan food brand, café, or restaurant? I’d love to help bring your vision to life. Let’s chat! DM me or inquire through the link in my bio. by @brandingbyrina
24
7 days ago
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Nice to meet you! I design brands for vegan and plant-based businesses 🌿 I love working with founders who have a great product and a strong mission, but don’t want their brand to fall into the usual green, beige, “eco” look. If you’re building a vegan brand and feel like the current identity doesn’t really match the product anymore, I’m currently taking on new projects. Inquire via the link in my bio 🌟 by @brandingbyrina
17
13 days ago
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A strong product can only take you so far if the brand around it feels forgettable. Your brand identity is the core of how people experience your business. It shapes what they expect from your product, how much they trust it and whether it feels worth choosing over the alternatives. Especially in the vegan and plant-based space, where so many brands are competing for the same attention, good intentions alone aren’t enough. Your branding needs to make the value of the product feel obvious and give people something they actually want to connect with. That’s why I build strategic brand identities around the bigger picture: the audience, positioning, personality, messaging and the full visual system, so every touchpoint feels like it belongs to the same brand. Ready to invest in a brand identity that makes your business look as good as the product actually is? Inquire via the link in my bio 🌱 by @brandingbyrina
16
16 days ago
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These come from working with plant-based business founders every day. You've probably been told to lead with your values, put "vegan" front and centre, and ask the people closest to you for feedback. It sounds logical, but every other plant-based brand got the same advice, and that's why so many of them look and sound the same. Talk to five real customers instead. Look at what else is in their basket and what they happily pay more for. That will teach you more about your packaging design and brand identity than any family group chat. Which hill would you fight me on? Tell me in the comments. 👀 Ready for a brand built for your real customers? The inquiry form is in my bio.💬 by @brandingbyrina
17
20 days ago
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I could make content for this brand all day 🥟 Once the identity clicked, there were so many directions it could go in without losing its personality. That’s probably my favourite sign that a brand is working: you keep getting new ideas for it. The social side of a brand should feel like an extension of the identity, not a separate design job every time you post. When the visual language is clear, content starts feeling more consistent and a lot easier to build around. That’s the kind of branding I create for plant-based businesses. If your brand still feels hard to translate into content, you can enquire through the link in my bio. 💬 by @brandingbyrina
20
a month ago
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My favorite brands are the ones you can keep playing with. 🐇 Once the main idea for Lucky Buns was there, it opened up a whole world beyond the logo. I wanted Lucky Buns to feel like a brand people would remember beyond the food. I love building brands that give you room to keep adding new ideas without everything feeling disconnected. If your current branding no longer feels like where your business is headed, enquire via the link in bio. by @brandingbyrina
35
a month ago
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From inspiration to a full brand world 🐇 Lucky Buns became a bold, playful identity built around one thing: flavor without compromise. Bright orange, chunky type, cheeky copy, craveable food imagery and a bunny character that works as a subtle nod to the brand being vegan. The result is a plant-based food brand that feels fun, distinctive and instantly recognizable across packaging, print and social, without relying on the usual vegan visual language. Building something worth noticing? Let’s make the brand match. Click the link in my bio to work with me💫 by @brandingbyrina
24
a month ago
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A hard sell almost never means the product is bad. It usually means nobody can tell what it's worth before they've tried it. Most founders answer that with a discount or more ads. Both cost money every single month. Most of what I do in plant-based branding comes down to this: making someone want it before they've tasted it. Vegan packaging design isn't just decoration, it's the argument for your price. If your product is better than it currently looks, that's the thing I fix. Inquire via the link in my bio to work with me. Link to the Oxford study: journals.sagepub.com/doi/10.1177/20416695211018223 by @brandingbyrina
10
a month ago
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A plant-based dumpling brand with a little extra luck 🥟🐰 Lucky Buns is exactly the kind of brand identity I love creating: bold, playful, full of character and far away from the predictable visual language you still see in so much vegan branding. One detail that keeps finding its way into my work? Bunnies. I love using them as a subtle little nod to veganism without making the entire brand identity revolve around being vegan. 🐇 The bunny runs through the Lucky Buns identity in different ways, alongside chunky typography, bold orange and blue, and packaging that feels playful without tipping into childish. Got a great plant-based product, but the branding isn’t doing it justice yet? Let’s change that! I’m currently booking new brand identity projects. Inquire via the link in bio 💌 by @brandingbyrina
39
a month ago
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