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Nuria Val | Marketing for Wellness Brands(@brandsval)'s profile avatar HD Profile

Nuria Val | Marketing for Wellness Brands

@brandsval

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Brand strategy & marketing for luxury & wellness brands
Co-founder of @tuesday21.agency
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UAE | Worldwide
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Marketing Tales · Chapter 2: Hermès 👜 The world’s most expensive handbag started on an airsickness bag. In the 1980s, Jane Birkin’s overflowing straw basket spilled onto the passenger next to her on a flight. She sighed that no bag was ever big enough for her life. “If Hermès made one with pockets, I’d buy it.” The passenger smiled. He was Jean-Louis Dumas, head of Hermès. They sketched her dream bag right there, on the only paper they had. Soon after, the Birkin was born. In 2025, her original sold at Sotheby’s for $10.1 million, the most expensive handbag ever auctioned. The lesson? The most iconic products aren’t invented in boardrooms. They come from listening to your customer. Which brand story should we tell next? 👇 #MarketingTales #Hermes #Birkin #BrandStory #LuxuryBranding by @brandsval
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7 days ago
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Marketing Tales · Chapter 1: The Red Sole 👠 In 1993, Christian Louboutin looked at a new shoe and felt something was missing. His assistant was painting her nails red. He grabbed the bottle… and painted the sole. That one detail became one of the most recognizable brand signatures in the world. No logo. No name. Just red. Why it worked: → It’s visible exactly when someone walks away → He never changed it, every pair, every season → He protected it like the asset it is Great brands don’t shout louder. They own one detail nobody can confuse. So… what’s your brand’s red sole? Tell me below 👇 Follow for the next chapter of Marketing Tales. Animation created by BrandsVal using AI tools. #MarketingTales #BrandStrategy #LuxuryBranding #Louboutin by @brandsval
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20 days ago
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This coat survived a war… and kept a secret for over 40 years 🤫 1856. Thomas Burberry, just 21, opens a small fabric shop in England. His obsession: beating the rain. In 1879 he did it. He invented gabardine, a fabric that kept the rain out… and let you breathe. It reached the South Pole. It survived the mud of the WWI trenches, and that’s where it got its name: the trench coat. But the best part was hidden inside: a camel, black, white and red check lining only the wearer could see… until one day it came to light and became an icon. Born from the rain. Made a legend. ☔️ Did you know this story? Tell me in the comments 👇 Save it if you love the stories behind iconic brands. #Burberry #TrenchCoat #FashionHistory #IconicFashion #Gabardine by @brandsval
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5 days ago
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What if Dior entered the wellness space? Maison Dior Longevity is an imagined sanctuary on the Côte d’Azur, where haute couture meets the science of living well. A longevity clinic with personalised diagnostics, oxygen therapy and bespoke protocols. Healing rituals inspired by the roses of Grasse, so close to Christian Dior’s beloved Provence. Plant-based haute cuisine, sunrise movement under the pines and quiet evenings by the sea. The codes of the House, reimagined for wellbeing: cannage, toile de Jouy, the lucky star and the rose. Wellness, tailored like couture. 🤍 Disclaimer: This is a speculative creative concept made for portfolio purposes. It is not an official Dior project, nor a paid or direct collaboration with the brand. Maison Dior Longevity does not exist. All images were generated with AI. Dior and its trademarks belong to their respective owners. #creativeconcept #brandconcept #conceptdesign #luxurywellness #longevity by @brandsval
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6 days ago
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Your next fitness membership might not be a gym #wellness #luxury #trends #marketing taken in Dubai,UAE by @brandsval
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7 days ago
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The fonts behind the logos you know. Save it for your next branding project. #wellness #brandidentity #typography #branding #fonts taken in Los Angeles, California by @brandsval
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10 days ago
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There are only three reasons anyone buys anything. Relief: they want something to stop. Ease: they want to skip the hard part. A feeling: nothing’s broken, they just want to feel something. A serum, a specialist, a $7 latte. Different receipts, same three motives underneath. The brands that grow fastest know which one they’re selling, and they build everything around it: the photos, the copy, the price. Which one is your brand selling? Tell me in the comments 👇 Follow @brandsval for more stories behind the brands you love. #brandstrategy #luxurybranding #wellnessbrands #brandbuilding taken in Dubai,UAE by @brandsval
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11 days ago
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The peptide era is only beginning. Peptides are rapidly becoming one of the most exciting spaces in modern health and wellness. From metabolic health and weight management to longevity, performance and recovery, peptide based solutions are moving from highly specialized science into the mainstream. As the category grows, so does the opportunity to build brands that go beyond the product. Brands with a clear point of view, strong positioning and the ability to earn trust in an increasingly competitive market. If you’re thinking about creating and launching a peptide brand, we can help. Let’s build the next peptide brand. Want to explore the opportunity? 👉DM us or book a call via the link in bio. #peptides #luxurymarketing #wellness #biohacking #glp1 taken in Miami, Florida by @brandsval
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2 months ago
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Wellness is shifting from self-care to optimization, longevity and performance. The brands leading this new era won’t just sell products. They’ll build culture. If you’re building a wellness or sports brand and want help bringing that vision to life, let’s talk 📲 taken in Dubai, United Arab Emirates by @brandsval
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5 months ago
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Longevity is the new status symbol. The bag, the car, the watch: that was the old flex. Now it’s your sleep score, your blood panel, your biological age. VOGUE’s recent longevity talk with WHOOP founder Will Ahmed and Prenuvo CEO Andrew Lacy made one thing clear: health has become the new luxury. → Wellness became data. What gets measured gets shown. → Gen Z is optimizing, not indulging. → WHOOP turned recovery into a daily score. → Prenuvo turned a full-body scan into a premium experience. For brands, the question has changed. It’s no longer “what are you selling?” It’s “what future are you selling?” Save this for your next strategy session, and tell me in the comments: is your brand selling a product or more good years? Insights via @voguemagazine’s Longevity talk, spotted by @thefemaleeconomics. Not sponsored. Not medical advice. Images belong to their respective owners. #longevity #luxurybranding #wellnessmarketing #brandstrategy #healthandwellness taken in Dubai,UAE by @brandsval
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13 days ago
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The best way to kill an idea is to ask too many people for their opinions. taken in New York by @brandsval
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18 days ago
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the fonts behind the logos you know. Save it for your next branding project. #luxurybranding #brandidentity #typography taken in Dubai, UAE - دبي ألاِمارات by @brandsval
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21 days ago
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