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BRC Imagination Arts

@brcimaginationarts

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A global strategy, design, and production company that translates brand and cultural stories into transformative, human experiences.

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10 hours ago

On October 14, 1947, Chuck Yeager made aviation history when he became the first person to break the sound barrier, reaching Mach 1.06 in the Bell X-1.

79 years later, his achievement remains one of the great milestones in aviation, helping pave the way for advances in flight and, eventually, space exploration.

Today, we’re celebrating all our friends with aviation collections at The Museum of Flight in Seattle, The Henry Ford Museum of American Innovation, Space Center Houston and San Diego Air and Space Museum. Thank you for keeping these stories alive and inspiring new generations of explorers.

#MagicWithHeart by @brcimaginationarts

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5 days ago

✨ Creating goosebumps: innovation in immersive experiences⁠
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“We have a duty to our audience to create goosebumps,” says Damian Norman, founder of @immerseldn. At blooloop’s 2026 Festival of Innovation, he joined Christian Lachel of @brcimaginationarts and Kate McConnell of @experiencethg to explore what makes a successful immersive experience.⁠
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Tap our link in bio to read all about it 🔗⁠
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#blooloop #FestivalOfInnovation #ImmersiveExperiences #ImmerseLDN #BRCImaginationArts #THGCreative #ExperienceDesign #AttractionDesign #BrandExperiences #ImmersiveEntertainment by @brcimaginationarts

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6 days ago

We’re hiring!

Today marks 45 years of BRC Imagination Arts.

Since 1981, we’ve had the privilege of working with extraordinary clients and organizations around the world, creating experiences that bring stories to life.

But what excites us even more than the past is the future, and moving tomorrow’s audiences. That’s why we’re growing our team!

We’re currently looking for a Producer, Creative Concept & Planning to join BRC and help develop the next generation of experiences.

Interested in being part of our next chapter? Find out more about the role and apply at:
https://www.brcweb.com/careers/

#MagicWithHeart by @brcimaginationarts

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6 days ago

Congratulations to BRC Imagination Arts' very own Matthew Solari on being named one of Blooloop's Top 50 Museum Influencers of 2026.

A well-deserved recognition, Matt, and congratulations to all the other leaders, thinkers and industry changemakers featured on this year’s list.

View the full list on Blooloop's website: https://blooloop.com/blooloop-50-museum-influencer-list-2026/ by @brcimaginationarts

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11 days ago

It’s World Space Week!

This year’s theme, “Rocket Revolution,” celebrates the continuing evolution of space exploration and the technology helping us go further.

It gives us a chance to look back at a relationship BRC has been incredibly fortunate to be part of for decades at NASA @kennedyspacecenter .

From telling the story of the Apollo missions at the Apollo/Saturn V Center and celebrating the Space Shuttle era, to looking toward the future with Journey to Mars: Explorers Wanted, our role has always been about helping visitors connect with the people, ambition and possibility behind space exploration.

During World Space Week, we’re celebrating everyone continuing to explore what comes next.

#worldspaceweek #MagicWithHeart by @brcimaginationarts

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12 days ago

We’re hiring!

BRC Imagination Arts is looking for a Producer, Design & Production to join our team.

If you’re passionate about bringing big creative ideas to life and want to help create memorable experiences that connect with audiences around the world, we’d love to hear from you.

Find out more about the role and apply via our careers page: www.brcweb.com/careers

#MagicWithHeart by @brcimaginationarts

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13 days ago

184 years ago today, something happened in Plzeň that would change beer forever.

On October 5, 1842, the first batch of Pilsner Urquell was brewed, creating the world’s first golden pilsner and inspiring a style now enjoyed around the world.

It’s a story we were fortunate enough to help bring to life at @pilsnerurquell.experience Pilsner Urquell: The Original Beer Experience Prague.

BRC designed the immersive experience to take guests through the history, craft and culture behind the original pilsner, from how it changed brewing to the traditions that continue around it today.

More than 180 years later, that original story is still being told, shared and, of course, enjoyed. 🍻

#MagicWithHeart by @brcimaginationarts

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14 days ago

44 years ago today, EPCOT Center opened its gates and a chapter of BRC’s story opened with it.

@bobrogerscreates had founded BRC in a garage one year prior, and their very first project was created for the soon-to-open EPCOT Center at Walt Disney World: a series of story-driven experiences for General Motors’ World of Motion, including experiences within its TransCenter post-show.

Before founding BRC, Bob also worked with Disney on Impressions de France, the five-screen cinematic experience that also debuted upon EPCOT’s opening. The original film continues to be shown at the France Pavilion today.

Pictured here in 1980 at Walt Disney Imagineering are Impressions de France co-producers and co-writers Bob Rogers (left) and Rick Harper (right), standing in front of the storyboard for the film. Rick also served as the film’s director, director of photography, and music researcher/editor.

What began alongside one of the most ambitious new destinations in themed entertainment became the starting point for more than four decades of BRC creating experiences around the world.

Happy anniversary, EPCOT and thank you for being part of our origin story.

#MagicWithHeart by @brcimaginationarts

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18 days ago

At BRC, music is part of who we are.

Our team is filled with musicians, music lovers and people who understand the extraordinary power of a great song, a live performance or even a single note.

From classical music to blues, jazz, country, pop and rock & roll, that passion has found its way into so much of our work.

From the @opry to the @theryman , @rockhall , @abbeyroadstudios , The Chicago Blues Experience, K-Live and beyond we’ve had the opportunity to help tell stories inspired by music in many different forms.

And sometimes that love of music is much closer to home, as you can see from our own creative team making themselves comfortable in BRC’s Music Room meeting space.

With International Music Day coming up this Thursday, we’re celebrating the music that inspires us, connects us and continues to shape the experiences we create.

#MagicWithHeart by @brcimaginationarts

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21 days ago

It’s no big secret that I am on an extended book tour promoting my own book, Floating Mountains.

But I’m going to take this moment to promote a different book. Deep Story: A Complete Guide for Creating Transformational Visitor Attractions…by Bob Rogers.

In case you don’t know Bob Rogers, he is one of the great masters of this industry and has written a very thorough and very well explained book for anyone who wants to work in any part of the theatrical immersive design world.

My own book focuses primarily on conceptualization and creative collaboration, and is supported by stories from across the scope of my career, not only as a designer, but as an explorer and artist.

Bob’s book, Deep Story, is an extremely thorough chronicle of his many successful projects, collected into a detailed step-by-step, guidebook for designers. Those people who have followed me on Instagram for a long time know that I believe that our work requires deep study and serious connoisseurship if it is to rise above the level of superficial entertainment. Bob’s book will give immensely valuable insights and valuable training to anyone who is seriously interested in immersive environmental storytelling.

My wife, Melody Malmberg, who has written and edited multiple books related to the theme park world has read it cover to cover and found it to be exceptionally well written, as did I.

Bob and I will be cross examining each other over our two books at the SATE Conference in New Orleans on October 13th.

Deep Story: A Complete Guide for Creating Transformational Visitor Attractions by Bob Rogers is available on Amazon at https://www.amazon.com/dp/1963714156?lv=shuf&channelId=500&plpRedirect=mhFallback

But it’s always better to go to your local bookstore, order through them, and tell them to stock it. Congratulations Bob. @brcimaginationarts by @brcimaginationarts

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22 days ago

What makes somewhere worth travelling for?

This upcoming Sunday is World Tourism Day, celebrating the places, stories and experiences that inspire people to explore.

At BRC, we’ve been fortunate to help create experiences around the world, from @johnniewalkerexperience and @pilsnerurquell.experience to @rockhall , @homeofguinness , @kennedyspacecenter , @thechuanwhisky and the @museumofliverpool.

Different destinations. Different stories. Different reasons to make the journey.

Great tourism experiences do more than give people somewhere to visit. They help people connect with a place and leave with something worth remembering.

#MagicWithHeart by @brcimaginationarts

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24 days ago