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Bringing stories to the light 📷 (formally Madalyn Yates Creative!)
On Maternity Leave - Booking for November! Inquire via link in bio!
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Hello! Meet the new brand, Brightwell Studio - Bringing stories to light. 

Brightwell Studio was born from a lifelong love of documenting life’s meaningful moments. After years of specializing in brand photography, this new chapter brings together both passions: helping businesses tell their story with authenticity while preserving the everyday beauty of family life. 

Guided by connection, creativity, and the symbolism of light, Brightwell Studio creates images that feel personal, joyful, and timeless, capturing not just what a season looked like, but what it felt like.

There are a few words that I would say describe Brightwell Studio and not just the brand but myself as well. I thrive on community & finding people that are in my corner - for the good, the bad, and the ugly parts. I approach preserving the everyday beauty with film because of the way stories are shown through the grainy moments. And there’s a lot of intention in the way I go about planning your photos. I want your galleries to speak life into your people and in order to do that. It’s not just taking a photo but it’s telling your story authentically.

As most of you know, the feeling of light is something that I thrive on as a creator & figuring out a way to incorporate the sun without it being overly obvious was really important to me with this rebrand. I also talk about flourishing and love watching how brands and people evolve. So when working with Lauren, these icons need to speak to both of those things I’m over the moon with how everything turned out and the intention behind it all.

So, welcome to Brightwell Studio! I can’t wait to step into this new era for my business! taken in Charlotte, North Carolina by @brightwellstudio.co
31
a month ago
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One of the biggest shifts in my business happened when I stopped asking:

“Who needs photos?”

and started asking:

“Who do I do my best work with?”

The answer had very little to do with industry and everything to do with mindset.

The businesses I work best with value storytelling, connection, and creating a thoughtful experience for their customers.

They understand that strong visuals aren’t just about looking professional—they’re about communicating who you are and what makes your business different.

Those are the partnerships that lead to meaningful, impactful imagery.

And honestly? They’re also the most fun. ✨ 

❔ Business owners: what’s something your customers may not know about your brand? taken in Charlotte, North Carolina by @brightwellstudio.co
2
4 months ago
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A post I’m very excited to post but also bittersweet for the best reason ever! 👶🏻🍼📷

My maternity leave will begin August 24th!! I’ll be wrapping up projects, finishing all the nesting fun & resting while waiting for baby! I’m due Sept 8th but you never know! 😊

If you’re dreaming of refreshed brand photos or a lifestyle family session this summer, let’s chat details now!!!! I’d love to capture this season for you!! 📷 ☀️

Swipe to the end for full details! 

[personal brand photos, brand photography for creatives, lifestyle brand photos, branding photos for women owned businesses] taken in Kannapolis, North Carolina by @brightwellstudio.co
0
4 months ago
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A little coffee shop adventure with my little adventure girl ☕️ 🤍 

Went to @willowbrook.grounds in Landis! I tried the Salted Caramel Macchiato and a gluten free oatmeal cookie- both 👌🏼 Perfect to help with those nights of little sleep 😉

If you’re looking for a new coffee shop to try, check them out! Owned by Torrie with @willowbrookfarmlife! taken in Willowbrook Grounds by @brightwellstudio.co
0
14 hours ago
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We’ve got two more days of “You got the brand photos, now what?” For Day 6,  we’re talking about going beyond Instagram or any other online marketing platform.

What’s better than having your brand photos work for you online? Having them work for you with printed materials! Just because printed materials might take more time and possibly cost a little bit more doesn’t mean that they don’t work for your business.

Instead of using stock imagery or creating graphics that might not fully represent your business, this is where you can use your own brand photos.

Business cards are probably the mot common thing but I’m sharing 8 other ways to use your photos in a physical format!

#VisualBranding #BrandConsistency #SmallBusinessBranding #CreativeEntrepreneur #MarketingMaterials taken in Charlotte, North Carolina by @brightwellstudio.co
1
4 days ago
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Your brand is more than what you do.
Let’s bring the rest of it to light.

#brightwellstudio #brandstrategy #brandphotographer #personalbrandingphotography #creativehappylife taken in Charlotte, North Carolina by @brightwellstudio.co
4
9 days ago
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It’s Day 5 of “You got the brand photos, now what?” This is probably one of the more exciting tips that I can share with you! ✨ 

Why create more if you already have photos that will work for you?

Here are six ways to use photos that you probably already have and they will benefit you in a way that doesn’t cause overwhelmed but instead allow allows people to know you in your heart behind what it is that you do.

Which one of these ways comes more natural to you when it comes to creating content? 

#ContentCreation #InstagramForBusiness #SocialMediaStrategy #BrandPhotography #CreativeBusinessOwner taken in Kannapolis, North Carolina by @brightwellstudio.co
0
11 days ago
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The fabric tells part of the story. The people behind it tell the rest.

Usually, when I photograph this brand, I’m in the studio photographing the beautiful fabrics themselves — the textures, patterns, and details.

But for this session, we wanted to go a little deeper.

We stepped into the warehouse to document the people behind the process. The hands cutting and sewing. The stacks of fabric waiting to become something. The quiet, everyday moments that are easy to overlook when you’re focused on the finished product.

And this is exactly why I love brand photography.

Because your brand isn’t just what you sell. It’s the people, the process, and all the little pieces that make it what it is.

Sometimes you don’t need to create another perfectly polished image.

You just need to let people see the story that’s already happening. taken in Charlotte, North Carolina by @brightwellstudio.co
3
14 days ago
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The brand new @emellemarketing is LIVEEEE!!! 🪩🍾 she was a team effort and every single player was crucial! Swipe to see ➡️

@maddiegdesigns_ set us up for success with this @showit template customization with the beautiful brand she designed for @emellemarketing! 

Brand photo and video courtesy of Madalyn @brightwellstudio.co at @fredandjunes with glam by @moliveriartistry 

@bymaddyaucoin slayed the copy audit, setting the foundation for the website design

I meaaaaaannn 😍 she is a beaut!!

@sleepyheadseo getting @emellemarketing found online 💅🏼

DM me “template” to get started 🍾 by @brightwellstudio.co
16
16 days ago
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It’s Day 4 of “You got the brand photos, now what?” This one might be HOT take but I really believe you should consider it next time you’re planning your brand photos! 

Personally, I would hate for you to have a full gallery of brand photos and not be able to use them on your website. But that will only happen if you don’t communicate with your website designer or you have a clear understanding on what your website needs.

As a photographer, we tried to give you as much variety as possible, but sometimes we don’t know exactly what you need unless you tell us so this should be something that you communicate before the shoot so that we can prepare properly for what you need!

#WebsiteStrategy #PersonalBranding #SmallBusinessMarketing #CreativeEntrepreneur #OnlineBusiness taken in Kannapolis, North Carolina by @brightwellstudio.co
2
18 days ago
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Happy One Week to our little miracle 🤍

Amelia joined us Friday, September 18th at 11:25pm! After a long awaited 41 weeks and 3 days, she finally decided to grace us with her beauty. 

We are absolutely smitten with her & we can’t wait to see her grow into who God created her to be!! Thank you Jesus for choosing us to be her parents. Such a blessing 🤍

#millionlittlemiracles #parenthood #newbornsnuggles #girlmom #personalbrand taken in Kannapolis, North Carolina by @brightwellstudio.co
31
21 days ago
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Day 3 of “You got the brand photos, now what?”

Think about how many potential clients communicate with you through email before they ever meet you.

A professional, warm headshot can help create:
- familiarity
- recognition
- personality
- connection

Consider this your sign to check your email signature today.

#BrandMarketing #SmallBusinessTips #CreativeBusinessOwner #WomenInBusiness #BusinessBranding taken in Kannapolis, North Carolina by @brightwellstudio.co
2
22 days ago
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