Instagram story viewer> @brokenchainmarketing> Posts
BROKEN CHAIN MARKETING(@brokenchainmarketing)'s profile avatar HD Profile

BROKEN CHAIN MARKETING

@brokenchainmarketing

1.5K
followers
1087
following
šŸ›‘Stop Blending in.ā›“ļøā€šŸ’„Disrupt the norm.
šŸŖ„Create your own lane.
Brand Strategy | Identity | Experience Design
Tap In to Stand Outā¤µļø
POSTS STORIES REELS TAGGED
Download All
I genuinely believe that if weā€™re not in business to first add value, then we shouldnā€™t be in business at all. Of course, we wanna make money but the market doesnā€™t care about our desires to become multimillionaires or retire our parents. When developing our brands, the question should ALWAYS be, ā€œHow is this adding value?ā€ Answering this question objectively will better position your brand in the marketplace and make you wayyy more money in the long run. by @brokenchainmarketing
28
4 years ago
Download
Rebranding is nothing more than a refresh or a change of perception of your company or itā€™s products. So how do you know if you need to rebrand? Keep an eye out for these 7ļøāƒ£signs by @brokenchainmarketing
7
4 years ago
Download
Primarily, we are emotional creatures. We all know this. But some of us are still going into the market with a robotic šŸ¤– style of branding & marketing. Just DRY! Truly understanding our idea consumer, can not only yield us a lifetime customer but it also gives you FREE marketing! Delivery an exceptional experience and customers will tell everyone they know how great you are. Emotions sell EVERYTHING! #brandstrategy #marketingstrategy #blackownedbusinesses #brandingagency #MayaAngelou #brokenchainmarketing by @brokenchainmarketing
4
5 years ago
Download
You didnā€™t lose that client because your price was too high. You lost them because your brand didnā€™t justify it before you got to the price. Discounting feels like a sales problem. Itā€™s actually a brand problem. When people can feel the differenceā€¦ when your brand has a distinct voice, personality, and experience that consumers can relate to, you stop getting compared based on price. Because youā€™re not comparable to anyone else. You become the OBVIOUS CHOICEšŸ† The brands that operate that way arenā€™t out here competing on price. Theyā€™re building identity, loyalty, and an experience that makes people feel something long after the transaction is over. Thatā€™s available to your business too. It starts by intentionally build the ā€œVIBEā€ of your brand at every interaction with every new and existing client. I made a free guide that breaks the whole thing down. Comment ā€œDIFFERENTā€ below and Iā€™ll send it directly to you. by @brokenchainmarketing
3
4 months ago
Download
If your best employee left tomorrow and took their clients with them, thatā€™s not a people problem. Thatā€™s a brand experience problem. Barbershops. Salons. Gyms. Law firms. ANY business where the talent is the product. The moment a key employee leaves and half your clientele follows them out, you realize the brand was never really yours. It was theirs. Comment ā€œPLAYBOOKā€ below. The free Brand Experience Playbook breaks down exactly how to build something clients come back to. by @brokenchainmarketing
0
4 months ago
Download
šŸ›£ļøThereā€™s no traffic in your lane. But most businesses are sitting in someone elseā€™s. Same messaging. Same offers. Same aesthetic. Just a different logo. And then they wonder why theyā€™re competing on price, chasing clients, and starting over every quarter. Hereā€™s the truth nobody in marketing wants to say out loudā€¦ Blending in is a choice. Every time you model your brand after whatā€™s already working for someone else, you make that choice. And the market feels it. Clients feel it. You feel it. The brands that actually shift industries, the ones that build real loyalty, command premium prices, and make people feel something, didnā€™t find their lane. They built their own. And it started with one question: Who are we, really? Not what do we sell. Not whatā€™s our niche. WHO WE ARE and what do we stand for that nobody else does? Thatā€™s your brand secret sauce. And once you know it, everything changes. Your messaging gets sharper. Your positioning gets clearer. Your brand starts to feel like something people remember long after the transaction is over. I put together a free guide that breaks down what your favorite brands are doing that you probably not even thinking about: BRAND ARCHETYPES. What they are, which one your business actually is, and how to use it to build a brand that owns its lane completely. Comment ā€œDIFFERENTā€ below and Iā€™ll send it straight to you. No traffic in your lane. But first, you have to know what lane is yours. by @brokenchainmarketing
0
5 months ago
Download
šŸ„‰Bronze badge. Front row energy. Iā€™m at every table I can get a seat at until Iā€™m the one they calling on the stagešŸ™ŒšŸ½ Met some great people and it was good to see some familiar faces. Shoutout to @itsscoachk for putting this togetheršŸ™šŸ½ the room was locked in! #TheWorkIsTheWay by @brokenchainmarketing
1
5 months ago
Download
šŸ˜• The fastest way to be ignored is to try to speak to everybody. Most businesses run ads and post content that technically applies to everyone. And because it applies to everyone it resonates with no one. Hereā€™s what that looks like in real life. A massage therapist runs an ad that says ā€œcome in and get a massage.ā€ CricketsšŸ˜“šŸ˜“šŸ˜“ The same massage therapist runs an ad that says: ā€œDeep tissue recovery sessions for athletes who train hard and need to stay in the game.ā€ Basketball players, runners, and weekend warriors see it and think, ā€œthatā€™s for meā€. Same service. Same price. Completely different result. The difference isnā€™t the budget. Itā€™s the specificity. When your marketing speaks directly to one specific person in one specific situation something shifts. They donā€™t feel marketed to. They feel understood. And people buy from brands that make them feel understood every single time. Trying to be for everybody is the most expensive mistake a service business can make šŸ’°šŸ’°šŸ’° The goal isnā€™t reach. The goal is RESONANCE. When your ideal client sees your content they should think ā€œhow did they know that about me.ā€ Thatā€™s the standard. by @brokenchainmarketing
0
5 months ago
Download
Most brands are forgettable because theyā€™re built to be seen.. not FELT. A logo doesnā€™t create loyalty. A color palette doesnā€™t create loyalty. A website doesnā€™t create loyalty. A feeling does. The brands people defend, refer, and never leave all chose one specific feeling and built everything around it on purpose. Comment EXPERIENCE and Iā€™ll DM you the free playbook that breaks down exactly how they do it, and how to do the same for your business. Tap in by @brokenchainmarketing
1
5 months ago
Download
ā€œWe offer quality service at an affordable price.ā€ This is what a lot of service-based businesses are sounding like right now. They mean it. They believe it. But so does every single one of their competitors. Thatā€™s not positioning. Thatā€™s existing. Positioning isnā€™t what you do. Itā€™s the answer to one question most business owners have never actually sat down and answered honestly. Why would someone who has ten other options choose YOU specifically. When you can answer that in one sentence your content starts attracting instead of just existing. Your proposals stop getting ignored. The right clients stop shopping around because they canā€™t find what you offer anywhere else. Fill in this statement for your business: ā€œI help [SPECIFIC PERSON] whoā€™s struggling with [SPECIFIC PROBLEM] finally get [SPECIFIC OUTCOME] without [THE HASSLE COMPETITORS MAKE YOU DEAL WITH].ā€ If you stumble thatā€™s not a confidence problem. Thatā€™s a clarity problem. And clarity is the only thing standing between where your business is right now and where you want it to be. On May 6th weā€™re not just helping you understand your audience. Weā€™re building your entire brand foundation from the ground up: ā›“ļøā€šŸ’„Your positioning statement (what makes you the obvious choice) ā›“ļøā€šŸ’„Your messaging (what you communicate) ā›“ļøā€šŸ’„Your brand voice (how you communicate) And the core copy you can use immediately on your website, in your pitches, and in your content. Iā€™m just 90 minutes ā° DM me or comment WORKSHOP below and Iā€™ll send you everything you need to know. by @brokenchainmarketing
0
5 months ago
Download
šŸŽÆ Your target audience isnā€™t just about the demographics. Itā€™s about the person. With specific frustrations. A specific moment that made them finally start looking for help. And they NEED a specific reason theyā€™d choose you over everyone else. Most businesses never figure that part out. So they keep marketing to a ā€œdescriptionā€ of their ideal client instead of speaking to the human thatā€™s actually consuming your content. On May 6th weā€™re not just helping you understand your audience, weā€™re building your entire brand foundation from the ground up: ā›“ļøā€šŸ’„Your positioning statement (what makes you the obvious choice) ā›“ļøā€šŸ’„Your messaging (what you communicate) ā›“ļøā€šŸ’„Your brand voice (how you communicate) And the core copy you can use immediately on your website, in your pitches, and in your content. ā° 90 MINUTES Everything built for your specific business. Ready to use the same day. DM or Comment WORKSHOP below and Iā€™ll send you everything you need to know. by @brokenchainmarketing
1
5 months ago
Download
Date night with my girls šŸ–¤ @poorcalvins never miss taken in Atlanta, GA by @brokenchainmarketing
1
5 months ago
Download
×

Download all media on this page

Photos Videos
back to up