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Eric Girouard

@bruntboss

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First they ignore you,then they laugh at you, then they fight you,then you win
▪️Winners focus on winning,losers focus on winners
▪️CEO @bruntworkwear
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My boys and I wanted to wish all the Dads out there a Happy Father’s Day. This year is a special one for me. It’s the first year both of my sons can officially wear a pair of BRUNT boots. Now, my youngest is technically a full size too small for his to actually fit. But he doesn’t care. He puts them on and wears them proudly anyway. Seeing them both running around the yard in the gear I’ve poured my entire soul into changes everything. It puts the last few years of literal blood, sweat, and tears right into perspective. Knowing there are millions of you out there lacing up our gear every single day—many of whom are Dads—ties it all together. It connects my “why” from our customers straight back to my sons. So today, I want you to know I feel what you feel. I understand the daily grind. I know the toll of the early mornings, the quiet sacrifices, and the heavy guilt we carry when the job takes us away from the people we love. If this note resonates with you, it’s a sign that you aren’t just a Dad. You’re a great one. Happy Father’s Day from my boys and I, to you and yours. Enjoy it. You’ve damn sure earned it. by @bruntboss
37
3 months ago
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The fastest-growing jobs aren’t just in tech. They’re on jobsites - construction workers, service technicians, installers, electricians - these are the careers the next generation is building their lives around. Today’s trade school students are the ones who will build the next 250 years, and they deserve a head start. That’s why we’re donating 100,000 pairs of work boots to trade schools across the country. The future wears work boots 👊🇺🇸 by @bruntboss
44
3 months ago
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In this country the impossible is possible. You can turn a dream into reality if you work your ass off and build something that means something to a lot of people. Over the past 3.5 years my small but mighty team and I have built a brand for the people who build our country everyday and keep it running. More importantly, we put our customers ahead of ourselves in every decision we make and everything we do, because they’ve earned it, they deserve it, and a brand with our mission is long overdue. . Today is the first day I got to fly the flag above the new sign outside of BRUNT’s brand new HQ where our team will continue to build BRUNT for the hard working people like you, and we’ll strive to get better every day, every week, every month, and every year. The American Dream is alive and well, and today we celebrate what’s helped make that possible - our independence. I’m proud as hell to be here, and I hope you all are as well. Happy 4th 🇺🇸 taken in North Reading, Massachusetts by @bruntboss
490
2 years ago
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Trade school and certificate program enrollment continues to climb and so does the demand for skilled labor. by @bruntboss
9
2 days ago
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Closed out summer with a few days on the Cape taken in Sandwich, Massachusetts by @bruntboss
2
6 days ago
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2 years ago my team and I had our first meeting with the Boot Barn team. It was a unique meeting, because Boot Barn told us how many customers were coming into their stores asking for BRUNT. From our side, we shared how many tradespeople were sending DMs, commenting on our social channels, and calling in asking us to sell our work boots and apparel at their local Boot Barn. The best business relationships are built on genuine mutual respect for what each side brings to a partnership. So both teams went to work, tested a small select group of stores together last year, and the results blew both of us away. We’ve since expanded together, and BRUNT is now in over 200 Boot Barn stores, serving tradespeople all across the country in their local communities. Yesterday came full circle while I was traveling through Texas. I popped into a local Boot Barn carrying BRUNT, introduced myself to the staff, and heard how crazy the interest has been since bringing in the brand. It took us 2 years to get to this point, but we did it together with patience and discipline. Looking forward to continuing to build together with Boot Barn and all of our retail partners - and we’ll do it the only way we know how, brick by f’ckn brick. by @bruntboss
30
9 days ago
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11 years married to this dream catcher and still the single best decision of my life 💫 by @bruntboss
39
14 days ago
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This morning we hung up our new BRUNT sign on the front of our new global headquarters. We built this company for the hard-working blue-collar men and women who wake up every single day to build, repair, and maintain our country. They’re the backbone of America, and they deserve a brand that stands with them and builds gear that can bear the BRUNT of their workday. It turned into a real full-circle moment when the crew that showed up with the crane and lifts to install the sign turned out to be long-time BRUNT customers, wearing our gear on the job. Seeing those guys put the final touches on our building, while wearing our boots and apparel reinforced why we started this in the first place. Considering our company didn’t exist 6 years ago, seeing our name up on the front of this HQ is proof that the American Dream is alive and well. by @bruntboss
101
16 days ago
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I had two huge milestones hit at the exact same time that put the last 6 years into serious perspective. Today, BRUNT turns 6 years old. Coincidentally, my youngest son Jagger headed off to his first day of Kindergarten, and turns 6 in a few weeks. Six years ago, I didn’t just take a leap to chase the American Dream—my wife and I were building our family at the exact same time and jumped together. There’s something special to me knowing Jagger has lived this whole life alongside BRUNT. He’s literally spent his entire life watching his Dad pour every ounce of his soul into building something for the hard-working blue-collar folks who build this country. He’s played hide and seek in the office, drawn all over our whiteboards, and eaten A LOT of our snacks. When we launched BRUNT in 2020 out of my garage, the doubters said we would never make it. They bet we would be out of business within a year. They didn’t understand the intensity of the fire inside us to build a brand that stands the test of time for the people who deserve it.  Fast forward 6 years. We have millions of customers and 120+ employees I’m proud as hell to work for - all while still obsessing over every eyelet and stitch of our boots and apparel. None of that is to brag. It’s to show the original doubters, many of whom still exist today, they were the fuel to the fire inside of us. We’ll never forget where we came from, and because of that, we will forever be the underdog. Watching Jagger walk into Kindergarten today reminded me why I’ve pushed so hard through the tough times. Kids have endless dreams, and I want my boys to know that if you find your obsession, work like hell, and refuse to give up even when lots of people doubt you, you control your own destiny. Whether he wants to build with his hands or start a business I hope he chases it with everything he’s got. To our employees, our partners, & most importantly, the millions of hard-working men and women who gave our brand a shot, thank you. You built this with us, brick by f’ckn brick. Happy 6th Birthday to BRUNT, and good luck in Kindergarten Jagger. Both are just getting started, and I’m proud as hell to b by @bruntboss
13
23 days ago
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BRUNT turns 6 years old today - thank you for all the support along the way 👊💥 by @bruntboss
115
23 days ago
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Learning to charge what you’re worth was a hard lesson for me at 15 years old, but a damn important one 👊💥 by @bruntboss
13
25 days ago
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We are so back! First day of 4th grade for Mav man by @bruntboss
6
25 days ago
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