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Brandon Toney

@btoney20

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Who is aware of thought?
📍Indian Trail, NC

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Went for a morning walk, threw glitter, glue and slime around, went to @thehunterfarm for a hayride, and ended the day at a friend’s birthday party. Not a bad Saturday for a 3 year old. ❤️ by @btoney20

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6 days ago

Caught this while I was filming the girls making Halloween content for the Extravaganza ticket drop 😂

The finished video looks a lot more put together than whatever was going on back here.

Tickets are live now. 👻🎄

Link in BIO - use code SPOOKY for $2 off by @btoney20

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7 days ago

Rejecting yourself sounds like this.

You look in the mirror and you’re disgusted, so you go train. You see another guy’s life and feel small, so you work until midnight. You skip dinner because you don’t think you earned it. You call yourself lazy and hope the insult makes you move.

And it works. For about two weeks.

Then you miss a day and the whole thing falls apart, because that fuel was never about building anything. It was about getting away from yourself. And you can’t outrun the guy doing the running.

Accepting the floor sounds different.

You eat because you want energy left for your kids at six o’clock. You train because this is the only body you get and you’ve got another forty years in it. You do the work because it matters, not because you’ll hate yourself if you don’t.

Same gym. Same alarm. Same hours. Completely different engine.

Here’s what most guys get wrong. Accepting where you are is not settling. It’s not saying this is fine. There’s where you are and there’s where you want to be, and that gap is real. You’re not imagining it.

Dirty fuel says the gap is proof something is wrong with you.

Clean fuel says the gap is just distance.

One makes you sprint and quit. The other lets you walk it every single day.

You don’t have to hate the man you are to become the man you want to be.

I’m not writing this from the other side of it. I’m in it right now. I’ve got a gap and I’m looking straight at it, and I’m determined to close it.

If this hit you, good. That means you see yours too.

You’re right where you need to be. by @btoney20

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13 days ago

For the next couple of days, it’s just me and Olive.

Montana is off doing a content night with the girls for our Boutique & Bloom series, so I’ve got solo dad duty.

And honestly, I love these little stretches.

No big plans.

Probably snacks, cartoons, a trip somewhere random, getting told “no” by a three-year-old 47 times, and somehow taking 30 minutes to find what we want for dinner. 😂

But I’ve been thinking a lot lately about how fast this part of life is moving.

She’s not always going to want me in the room.

She’s not always going to ask me to carry her.

She’s not always going to think spending the whole day with Dad is the best thing in the world.

So for the next couple of days, I’m trying not to treat it like I’m “on duty.”

I get to have her all to myself.

And that feels pretty damn lucky. by @btoney20

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17 days ago

I’m looking for 50 men.

Saturday, March 27. Cane Creek Park in Waxhaw. We step off before sunrise and walk 7 miles with 20 pounds in a backpack. Three or four hours.

You don’t need to be in shape for this. Most of the guys doing it won’t be. If you haven’t done anything hard in a few years, you’re exactly who I’m talking to.

Teams of five, and I assign them. You won’t know the four men you’re walking with. Team time is the last man’s time, if you’re the slow one, four guys are staying with you. No clock, nobody wins.

Then we go inside, eat, and hear from two men who’ve come through something real and will actually talk about it.

Everybody’s home by 2.

I’m doing this because most men don’t have anywhere to go do something hard next to other men. Five hours in with a pack on, nobody’s keeping up a front. That’s the whole point.

Signups open in two weeks.

Comment LIST and I’ll send you the link. by @btoney20

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21 days ago

Please let’s bring the 80s back in full swing! Gonna have a talk with my barber to see if we can make this hair happen! 😂 by @btoney20

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a month ago

I meditate. Have for a while now. 🌀

And this does something the cushion doesn’t.

When I sit, there’s a part of me that knows I’m doing a practice. However quiet it gets, there’s still a small manager in the back running the session. Checking the time. Noticing that I’m noticing. Grading me a little.

Out here there’s none of that. I’m just a guy in a chair with something that takes 45 minutes to burn. No technique to execute. No posture. Nothing to be good at. And because I’m not trying to get anywhere, I actually get somewhere.

The first stretch is always noise. Running the list, replaying a conversation, arguing with someone who isn’t in the yard.

Then it drops off. And what surfaces in that gap is almost never what I expected. It’s usually the thing I’ve been walking around all week not looking at directly. The conversation I’ve been putting off. The thing I said I was fine about and I’m not fine about. The part where I already know what I need to do, and I’ve just been staying busy enough not to hear it.

Not clarity like a big realization. Clarity like this. Oh. I knew that. I’ve known that for a while.

I think a lot of us are one quiet hour away from being honest with ourselves, and we’ve built whole lives around never getting that hour. There’s always something to fill it with.

You don’t need a cigar. Anything that holds you in one place long enough that leaving isn’t an option. That’s all this is. It just happens to take 45 minutes and I can’t rush it, and that’s exactly why it works. by @btoney20

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a month ago

Sometimes I look at you and forget where I end. For a second there’s no me and no you, just one unbroken thing, and love is the only word I have for it.💛 - Daddy by @btoney20

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4 months ago

Eight years in, and here’s what I know:

I love you for who you are today. Not for who you used to be, not for who you might become, but for the person standing in front of me today. I just want to be who I am and meet you where you are.

We’ve been through it. Ups, downs, all of it. And I love this life. I love our daughter. I’m thankful for everything we’ve built. ☀️ by @btoney20

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5 months ago

Happy Mother’s Day! Watching you be a mom to our little girl is the best show on earth. She got the good half of the gene pool and all of your fire, and I’m grateful every day she has you. 💙 by @btoney20

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5 months ago

TikTok flew me out to L.A. for a spring fashion event. Main take away, I had my perspective recalibrated. The event itself wasn’t really my scene. Runways, photo ops, all of that. I’ve never been one who can just “fit in” when the environment changes. I’m not a runway guy… and I’m not trying to be. But what did hit me, was the people.

I originally got into TikTok Shop just for free clothes. Then as things shifted with Sunny Day Markets, I started taking it more seriously… and saw real money during the holiday season.
But being out there made something click.
This isn’t just a side thing.�This isn’t just extra income.
There are people making $800+ a day simply because they treat this like a real job.

I already know how they’re doing it, I’ve just been spinning my wheels trying to find a business that is “more predictable”, more stable. When TikTok was possibly going to be banned from the US it really impacted my perception of investing 100% effort into this.
Straight up, TikTok will provide the funding need to flip houses. My vision is getting clear thanks to this trip. What a blessing. Montana has Sunny Day Markets and I’m always here to scale and grow that business to the next level when she is ready, but until then my site is set on TikTok Shop and buying properties.

L.A. is a vibe but I love NC and I really miss my daughter. Can’t want to land in Charlotte. 💙

I’m also not one to take many photos. 🙄 Just take me home. ✈️ by @btoney20

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7 months ago

Great Wolf Lodge was a blast, and next we’re headed to Jurassic Quest at Cabarrus Arena for our next adventure. Grateful for moments like this. 🦖💛 taken in GreatWolf Lodge Charlotte NC by @btoney20

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9 months ago