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Founder @byamica @toldlifestyle
Sharing the messy, honest founder life, and a mum of two ✌️
Here to inspire you to live your dream life 🫶🏻
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A true story I’ve never really shared.

I still remember the feeling of meeting a family I never knew I had. That moment led me to a project I’ve been longing to create…a new label built on family, unity, and cohesion.

Something I felt was missing growing up.

I hope this brings families closer, and gives more stories room to be shared.

Everyone has a story.
Every story deserves to be…
TOLD.

I hope you can follow me on this journey @toldlifestyle by @btswithdee
31
a month ago
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No one talks about this part. So here it is…

10 years in, and there were more moments than I can count where I almost walked away.

The car park after another supplier said no. Half the team gone, two months before having my first baby. Boxes of stock sitting there that never sold, no idea what I was doing wrong.

You second guess everything as a founder. Whether you’re cut out for it. Whether it’s worth it. 

I’m glad I didn’t let these moments stop me from continuing 😌 Wherever you’re at in your own almost ‘quit moment’, don’t stop 🫶🏻 by @btswithdee
25
3 months ago
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From a little dream to a real life journey. Here’s how it all started ♥️ by @btswithdee
42
2 years ago
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It’s so cringey… until 10 years later 🤭

#entrepreneurship #business #founderstory by @btswithdee
0
a day ago
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If you’re travelling to Phu Quoc, Vietnam this is a must do! 

Who’s seen this before? My first time and I was shocked at how amazing the show was. They were INCREDIBLE 😱 I would totally recommend for you to add this to your bucket list ✅

#vietnamtravel #mustdo #holidayidea #phuquocisland #mermaid taken in VinWonders Phú Quốc by @btswithdee
5
16 days ago
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You must see the last one 🫣

Selfie dump with the new pixie cut 💇‍♀️
I’ve never gone this short so I’m still a little unsure with this new do 🫣 

#pixiecut #shorthair #fashionselfies by @btswithdee
5
19 days ago
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I honestly just wanted pretty looking photos 😜

#matchingoutfits #familymatching #familyphotos #newlabel #familyfashion by @btswithdee
0
19 days ago
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3 things to prepare you for the peak season 😱

Seeing your business grow is the most exciting feeling 😍 But when things take off quickly, you need to be ready!
One of the biggest lessons I’ve learned building @byamica is to plan ahead and to have your creative ready, your resources in place and make sure you can keep up with demand 📈

Because when those orders start coming in, you want to be ready for every single one ❤️

 What else should I prepare for this peak season? 👀

Check out the Meta Peak Season Guide to help your business get ready by @btswithdee
0
20 days ago
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Would you try this? 

#trypophobia #lotus #foodtasting #vietnam by @btswithdee
6
20 days ago
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If you think I’ve launch and sold out! Your wrong! 

I forgot how hard starting from zero actually is.

You have the idea.
You believe in it.
You pour everything into making it real. 
A whole year in the making.

But there’s always that little voice wondering… will anyone else believe in it too?

Starting TOLD. has reminded me that building a brand is about so much more than creating a product. It’s about having the courage to back your idea, learning as you go, finding the right people to bring it to life, and building a community that believes in what you’re creating.

And then there are nights like this.

Standing in a room surrounded by people who showed up for an idea that once only existed in my head… honestly, that feeling is hard to put into words.

To everyone who came, supported, encouraged, shared, celebrated and believed in TOLD. thank you. 🤍

This is only the beginning.

@toldlifestyle we’re just getting started.

#toldem #fashionlabel #startingfromthebottom #startup #entrepreneur taken in Ultrafade by Rich by @btswithdee
13
21 days ago
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Kinda upset to see the trends shifting towards such minimal designs… because where does that leave creators like me who find inspiration in ALL the colour, prints and beautiful things around us? 

Luckily, my @byamica community gets me. You girls LOVE our bold, fun prints just as much as I do 🫶🏼

How beautiful are these flowers I found in #Vietnam?! 🌸

I genuinely love travelling around the world and finding inspiration in the little things, especially all the beautiful colours, textures and details that nature gives us for free.

So yes… I’ll keep designing the bold stuff 🫶🏻

#printandpattern #flower #printdesign by @btswithdee
2
21 days ago
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You know you’re getting old when you’re enjoying seeing veggies and fruit you can’t buy in Australia 🤣 I was shocked seeing the frogs though 🫣

#vietnam  #vietnammarket #wetmarket #travelvlog taken in Sa Đéc by @btswithdee
3
22 days ago
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