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Buddy-Buddy

@buddybuddy.co

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Branding, Packaging Design, Illustration
Striving to be the world’s finest and friendliest design studio.
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The packaging design system for @element.brooklyn. ⠀ Element Brooklyn is a NYC-based eco-luxury home + body brand, making refillable soaps, creams, candles, and cleaning products that dramatically reduce plastic + packaging waste. ⠀ After years of growth, their founder approached us to reimagine the brand’s identity and packaging system. We’re thrilled to finally share the new brand language, a design that feels both handcrafted and infinitely scalable across the brand’s vast product assortment. ⠀ Product photography by @ColleenGuenther. by @buddybuddy.co
21
7 months ago
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Element Brooklyn’s new visual identity. ⠀ The foundation of the new brand system is a customized logotype with subtle chiseled and tapered detailing. The brand’s previous wordmark prioritized “Element”, treating Brooklyn as a secondary location signifier more commonly found in high-end luxury and fashion brands. ⠀ Given the important role that Brooklyn plays in the brand story — every single product is proudly made and filled by hand in New York! — we introduced a 1:1 balance to the new identity. ⠀ The wordmark offers clarity and scalability across print, digital, OOH, merchandise, and a broad spectrum of product packaging — from large bulk pouches to 1oz. fragrance bottles. by @buddybuddy.co
10
7 months ago
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Introducing the all-new @element.brooklyn ⠀ Element Brooklyn is a NYC-based eco-luxury home + body brand, making refillable soaps, creams, candles, and cleaning products that dramatically reduce plastic + packaging waste. ⠀ After years of growth, their founder approached us to reimagine the brand’s visual identity and packaging system. We’re thrilled to share the new brand language, a design that feels both handcrafted and infinitely scalable across the brand’s vast product assortment. ⠀ Product photography by @colleenguentherphoto taken in Brooklyn, New York by @buddybuddy.co
8
7 months ago
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🎅🏼🥤🎅🏼 A final set of holiday packaging for Olipop. 📸: @thisisjeremylee by @buddybuddy.co
13
10 months ago
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Our wintry flavor landscapes for @drinkolipop. ⛷️🛷 by @buddybuddy.co
12
10 months ago
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New work for @drinkolipop! 🎄🥤🎄 ⠀ One of the highlights of 2025 has been our ongoing partnership with the amazing team at Olipop. Throughout the year, we’ve completed a range of packaging, illustration, and retail projects together, but perhaps our favorite effort is this series of 2025 Holiday packaging. ⠀ Our carton designs bring to life Olipop’s Yeti-themed holiday universe—developed by the incredible folks at @BreakMaiden—through wintry landscapes and engaging illustrations. The single-flavor four packs are now available at retailers and grocers nationwide, while the variety pack can be found at a Costco store near you. ⠀ Shout out to our pal @CodyPetts for helping out on this one! Photography by the one and only @ThisIsJeremyLee. by @buddybuddy.co
61
10 months ago
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“Bike” for @crayola x @camelbak 🖍️🚵‍♀️ ⠀ To support the launch of a bold new product collab from these two iconic brands, we were commissioned to develop a series of animations featuring illustrations by @RossBruggink, brought to life by @BrentClouse. ⠀ The campaign showcases Camelbak’s four hero activities—Climb, Hike, Bike, and Run—through the lens of Crayola’s signature vibrancy, texture, and imaginative creativity. #designinspo #illustration by @buddybuddy.co
3
10 months ago
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“Surf” for @crayola x @camelbak 🖍️🏄🏽‍♂️ ⠀ To support the launch of a bold new product collab from these two iconic brands, we were commissioned to develop a series of animations featuring illustrations by @RossBruggink, brought to life by @BrentClouse. ⠀ The campaign showcases Camelbak’s four hero activities—Climb, Hike, Bike, and Run—through the lens of Crayola’s signature vibrancy, texture, and imaginative creativity. by @buddybuddy.co
7
10 months ago
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New work for @crayola x @camelbak 🖍️🧗‍♀️ ⠀ To support the launch of a bold new product collab from these two iconic brands, we were commissioned to develop a series of animations featuring illustrations by @rossbruggink, brought to life by @brentclouse. ⠀ The campaign showcases Camelbak’s four hero activities—Climb, Hike, Bike, and Run—through the lens of Crayola’s signature vibrancy, texture, and imaginative creativity. ⠀ Huge thanks to our client partners at Camelbak for bringing us on this one. Our kids have never been so proud of us as they were when they saw this work. 😊 by @buddybuddy.co
4
10 months ago
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A preview of the new @copperandkings brand coming to life. 🪩 ⠀ C&K’s 30,000 sq. ft. tasting room features countless application opportunities for the new design system: signage, murals, barrels, apparel, merchandise, and more. While much of this work is ongoing — it’s a joy seeing things beginning to take shape! ⠀ Visit their Butchertown, Louisville distillery & tasting room to enjoy some of the best brandy in America and see it all for yourself. Cheers! taken in Butchertown District by @buddybuddy.co
20
10 months ago
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The new packaging system for @copperandkings’ core product lineup. (Presented as renderings until we get our hands on some new bottles to photograph!) ⠀ With packaging being the primary first impression customers will have with the new C&K brand, we wanted these labels to tell the new story in a bold and unforgettable way. Our core labeling system leans heavily into copper foiling, layers of storytelling, and a prominent hierarchy that provides stopping power in crowded retail environments. ⠀ The label system defined by these three core products sets a strong foundation for future product releases (coming soon!), including single barrel offerings, distillery exclusives, ready-to-drink cocktails, and more. ⠀ Keep your eyes peeled for the new C&K packaging hitting shelves nationally in the weeks and months ahead. taken in Louisville, Kentucky by @buddybuddy.co
24
a year ago
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Ushering in a new era for @copperandkings, one of the leading craft brandy distilleries in America. 🥃 ⠀ Despite being founded merely eleven years ago, this is a brand with rich history and a global reputation. Last spring, we began working with the distillery’s new ownership overhauling their brand identity and packaging system. ⠀ In our early research, we discovered this is a brand filled with tensions: a Brandy distillery thriving in the heart of Bourbon country; a product category born in the Old World now thriving again in the New; a deep respect for tradition with a resolute focus on creativity and innovation. Even the brand name itself celebrates this high-low theme: combining regality with a commonplace, ubiquitous metal. ⠀ Copper & King’s new mark embodies these many tensions. Featuring a copperhead snake with a mythical pegasus (a more unique take on Louisville’s iconic connection to horses), the new identity bears witness to the brand’s history while establishing itself as leader in American spirits category for many years to come. taken in Louisville, Kentucky by @buddybuddy.co
76
a year ago
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