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buff.beautyco

@buff.beautyco

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✨ Radiant, bare nails in minutes a day.
🛒 Now in @target

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We took everything we knew about taking care of our faces and applied it to our nails. Exfoliation, hydration, barrier support, and consistency (not intensity). Our Skincare for Your Nails does just that: nourish your nails so they’re healthy and beautiful. by @buff.beautyco

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2 months ago

Radiant nails don’t just happen. They’re the result of a few small, intentional habits done consistently. No standing appointments. No dry time. No covering something up.

This set brings together Buff’s three foundational Skincare For Your Nails products—the daily routine designed to exfoliate, strengthen, and seal in lasting hydration.

Resurface sets the foundation for beautiful, radiant nails. Lactic and Glycolic Acids clear buildup, smooth the surface, and prep the nail for everything that follows. Better absorption. More even texture. The first step to beautifully bare nails.

Restore makes weak nails strong and strong nails even stronger. Build back nail health after removing polish and gels, or whenever your nails simply need a boost. Keratin Amino Acids, Biotin, and conditioning oils work daily to replenish and strengthen—so your nails on hands and feet always look ready.

Revive is our version of a top coat. A blend of Apricot, Olive, Jojoba, and Camellia Oils with Squalane seals in hydration, smooths, conditions, and leaves a shiny finish. Think: lipgloss for your nails.

Your cuticles are going to thank you for this. Keep them smooth, nourished, and intact, and everything around them will look more intentional.

You don’t need to cover your nails for the shiny look—you just need to buff. We made sheets because nothing buffs, bends, and shines quite like them. They flex with the nail—getting into every curve a block can’t reach. For shiny, polished nails without any polish at all.

Great Plane is there for whenever you’re feeling rough around the edges. We’ve learned a lot about files, and these ones embody everything we think a great file should be: powerful enough to shorten nails as much as needed, and precise enough to shape and smooth for a no-snags finish. We matched performance with design to make Great Plane an accessory you both need and love.

Nail clipping sets the stage for the shaping that follows. It’s simple upkeep that makes a visible difference. With best-in-class blades and a design that feels as good as it looks, The Little Clipper is meant for smaller nails to deliver a precise, smooth cut.

The Big Clipper is meant for thicker nai by @buff.beautyco

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3 months ago

@buff.beautyco is officially live today! Thank you to @fastcompany and @lizsegran for sharing the news!

This seed of an idea was in my head for almost a decade, but it really crystallized about 1 year ago. Thank you to the Buff Team and everyone who has supported us in bringing Buff to life. I’m excited to finally share and see what you think.

It’s *officially* time to live in the Buff! by @buff.beautyco

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3 months ago

Us: 📈📊📁💼🚿🛀💦🗂️ by @buff.beautyco

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a day ago

Our moodboard lately by @buff.beautyco

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2 days ago

Things are getting steamy over here…🚿 by @buff.beautyco

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2 days ago

ICYMI: You can find the Buff Truck in NYC and your favorite Buff products in Target ✨ by @buff.beautyco

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4 days ago

Good morning New Yorkers 🍎 The Buff Truck has officially pulled up in NYC! Keep an eye out and let us know if you spot us around town. Plus, we’ll be out and about with samples tomorrow at an iconic NYC location. Where you might ask? That’s a secret I’ll never tell…. by @buff.beautyco

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4 days ago

Your body gets a washcloth…your hands and feet get Dune. When we thought about our ideal cleansing nail brush we knew we wanted it to be as beautiful as it is effective. That’s why we called friend of Buff @susanavegajewelry to bring her style and design pov our product development process.

Keep Dune in your shower or by your sink to get your deepest clean yet. by @buff.beautyco

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5 days ago

Behind the scenes: of our Buff Truck in LA! Rumor has it Buff’s driving through a new city very soon…

@adgilemediagroup by @buff.beautyco

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8 days ago

“How do I use Resurface?” ➡️ the short answer: apply once a week over your nails and cuticles—don’t rinse! Lactic and Glycolic acids work to smooth your bed and remove dead skin.

Katia’s tip: apply Resurface 10 minutes before you jump in the shower…

And use Horizon to push back your cuticles. by @buff.beautyco

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11 days ago

Katia takes us shopping at Target Beauty Studio again, and this time…we’re hitting the mini bins. ✨✨✨✨

Hiiii @skingymco @wellahair @firstaidbeauty 💛🛒 by @buff.beautyco

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12 days ago