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Sherwood | Personal Branding : Independent Agents(@buildmytribe)'s profile avatar HD Profile

Sherwood | Personal Branding : Independent Agents

@buildmytribe

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Agent + property story-led demand the portals can't replicate.
Positioned. Published. Recognised.
📍Melbourne real estate | Peninsula
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Agents your Instagram is doing the portal’s job. Listings. Sold stickers. Auction clips. Free labour for the platforms about to replace you. Google is testing property search in the States. AI already answers “what’s my home worth.” Your listings can be scraped. You can’t. The one thing AI can’t replicate and the portals can’t own is a personal brand. The agents building theirs now won’t feel the shift. The rest will be competing with a search bar. Welcome to Build My Tribe, where agents are not a fee comparison 🎯 Personal Brand Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. by @buildmytribe
1
3 years ago
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Don't work with me if you think sold stickers are a personal brand. Or if you're waiting to see whether Al actually changes the industry. It already answers "what's my home worth." The waiting room is where market share goes to die. If you want ten posts a week, don't work with me. I don't do volume. I do positioned. And if you want reach in multiple suburbs, keep spreading thin. Local community connection is the play. I market a small number of agents. The one asset the portals can't own and Al can't replicate. If you read this far, you're NOT who this filters out. This isn't a content posting service. 👉Strategy, positioning, an account optimised to carry your standards, your opens & properties captured, captions, community management, publishing done for you, & vendor-funded campaigns that build your name while selling their property. We’re glad you’re here đŸ€ taken in Australia by @buildmytribe
0
3 years ago
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The agent all over your Instagram sold half of what you did last quarter. Sit with that. But their week reads differently. A buyer’s advocate DMs them from a reel. The cafe tags them under a sold post and four hundred locals watch it land. They walk into the appraisal and the vendor’s already half-decided. Nothing chased. That’s not better selling. That’s a personal brand - trust stacking on social media at a scale no open can match. And they landed that week on half your results. Land it on yours đŸ€ Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. taken in Melbourne, Victoria, Australia by @buildmytribe
7
2 years ago
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When the REA downgrade rule hits, franchises will rely on automated volume. As an independent agent, your power is your proprietary audience. If you are not building it now, you will be exposed, the moment a vendor asks how you plan to widen the buyer pool. I’m sharing the 3-step framed conversation our clients use, to answer it with a social media campaign. DM me the word “UPGRADE”. I’ll drop the audio breakdown and the text straight to your messages. Independent Agent Personal Brand Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. ————————————- Melbourne independent real estate agents Melbourne real state agent marketing Melbourne real estate agent personal brand marketing taken in Melbourne, Victoria, Australia by @buildmytribe
5
a day ago
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Visibility, results, your name in front of the vendor first. All of it gets you seen. The two other agents on the shortlist get seen on the instagram feed too. What gets you chosen is the part that can’t be copied - what you won’t compromise on, how it feels to be the buyers & vendors on the other side of it. This is the work. Your standards first. Strategy, positioning, content and publishing put your reputation in front of the vendor before you arrive. This isn't a socials posting service. 👉Strategy, positioning, an account optimised to carry your standards, your opens & properties captured, captions, community management, publishing done for you, & vendor-funded campaigns that build your name while selling their property. If you’re looking for more than a social media manager, let’s start the conversation. ———————- Melbourne real estate agents Melbourne real estate agent personal branding Melbourne independent agent marketing taken in Melbourne, Victoria, Australia by @buildmytribe
4
9 days ago
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From 1 January, vendors can downgrade realestate.com.au. They’ll ask where else their buyers are coming from. Most agents will answer with the portal they’ve always sold. The portal waits for a buyer to search the right suburb, at the right price, in the right week. Social goes out and finds them, before the listing and through the campaign. The agent with the answer stops being one of three on the shortlist. And the vendor’s campaign markets them while it sells. The vendor conversation comes already framed. DM “build” & I’ll send it to you. Melbourne real estate agents Melbourne agent marketing taken in Melbourne, Victoria, Australia by @buildmytribe
8
12 days ago
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The mandate is gone. Vendors can now downgrade the portal, and what was already minimal buyer reach, goes with it. Realestate.com.au waits for active search and charges $4000 for the privilege. 12.7M users for an average 43 minutes a month. And your name comes down with the listing. Build My Tribe builds you the outbound road. That puts you in front of a potential 21M for nearly 2 hours a day before and during search, with brand recognition that compounds. Agents fund the brand. Vendors fund the campaign: $1750 for six weeks of reach that doesn't wait for a search. The vendor conversation comes already framed. DM "build" to start. #morningtonpeninsularealestate #melbournerealestateagents #realestatesocialmediamarketing taken in Melbourne, Victoria, Australia by @buildmytribe
8
19 days ago
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Vendors are budgeting for social media marketing now. The account it should run on is yours. Positioned & optimised around you, not the listing. Your approach is the lens the property is seen through. Buyers find it in their feed before they open a portal, and again while they’re scrolling one. That’s more eyes on the property, more competition on the day, and a name that doesn’t come down with the listing. The vendor’s social media budget builds someone’s name. Right now it isn’t yours. DM “account” to start that conversation. Personal Brand Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. taken in Melbourne, Victoria, Australia by @buildmytribe
4
a month ago
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REA is about to hand a loaded gun to your vendors. On Jan 1st, vendors can downgrade their premium tier spend. And when they do, they will look you in the eye at the appraisal and ask: "Where are my buyers coming from if we're not top tier on REA?" If your digital presence is a grid of walkthroughs and sold stickers, you have no answer. REA has conditioned the market to worship the platform, hijacking your personal authority and selling it back to you as a subscription. When the rule hits, franchises will rely on automated volume. As an independent, your power is your proprietary audience. If you are not building it now, you will be exposed the moment a vendor asks where the buyers are coming from. I've written the 3-step framed conversation our clients use to answer it with a social media campaign. DM me the word "UPGRADE". I'll drop the audio breakdown and the text straight to your messages. Independent Agent Personal Brand Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. Melbourne independent real estate agents Melbourne real state agent marketing Melbourne real estate agent personal brand marketing taken in Melbourne, Victoria, Australia by @buildmytribe
8
11 days ago
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Your results earn their place. They’re not the only reason a vendor decides. Because by the time they call, the decision is already half made. It was made in the feed. With the agent who has a voice and a point of view, while the rest posted floorplans. We market the agent, not the listings. Agent Personal Brand Strategy | Positioning | Account optimisation | Content curation | Community Management | Distribution. I’m glad you’re here making the decision to build your tribeđŸ€ real estate melbourne mornington peninsula real estate melbourne independent real estate agent taken in Mornington, Peninsula, Victoria by @buildmytribe
7
3 months ago
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23 days. Close to double the suburb median. The buyer on this property was not searching the suburb. They were watching an agent present the property’s story, on their own channel, built before the listing existed. Not posting listings on social media. A personal brand, positioned, online. That does not switch off between campaigns. The same online channel hosts a paid line on the vendor’s marketing schedule, reaching buyers who weren’t searching a specific suburb or price range, at a specific time. The mechanism the portals operate from is outdated & past. The mechanism a personal brand employs is current & future. Build yours and portals become listing paperwork, not the reason it sold. Comment KNOWN I’ll send you 3 steps to start reaching buyers between campaigns, on your Instagram. #melbournerealestateagent #personalbrandexpert #melbournepropertymarket #morningtonpeninsularealestateagents taken in Melbourne, Victoria, Australia by @buildmytribe
10
a month ago
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Staging and real estate marketing agencies sell sameness, invoiced monthly. Rental furniture trucked in so every listing in the pocket goes beige. Sold stickers posted on repeat so the agent reads as interchangeable. Both work by removal. The vendor’s pieces go into storage. The agent’s point of view never makes the feed. I start with what they removed. The very thing that can’t be replicated. 👉The buyer walks into a property that answers a life they picture. 👉Vendors call for an appraisal, with the decision already made. What can’t be copied gets chosen. New here, I’m Sherwood. @buildmytribe for the agent. @hostsmith.styling for the properties they’re selling. Different rooms, same discipline. I work with the part that ends the comparison. mornington peninsula real estate melbourne real estate agents real estate social media marketing melbourne real estate styling taken in Melbourne, Victoria, Australia by @buildmytribe
8
2 months ago
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