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BULLETPROOF

@bulletproofintl

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The world's largest independent brand agency.
Creating desire through disruption since '98.
LDN | NYC | SGP | AMS | SYD | MEL | DXB
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Passion. You can taste it. 🥃 In a tequila category drowning in sameness, @donjuliotequila set out to rediscover what made it iconic. We went back to the source: the man, the myth, the visionary – Don Julio González. Partnering with @diageo we fused strategic thinking with cultural depth to create the world’s first global Mexican luxury brand - a category defining feat. Authentic. Unapologetic. Passionately Mexican. From brand strategy and innovation to identity, 3D, activation and experience, every touchpoint distilled with heritage, heat and heart. Mexico, unleashed to the world. 🇲🇽 Case study link in our bio 🔗 #DonJulio #BrandStrategy #BrandDesign #BrandTransformation #LuxuryBrands by @bulletproofintl
8
a month ago
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Give in to More 🍫 Meet Cadbury &More, a game-changing leap into indulgence and premium pleasure. Our job? Create a design system that does more than stand out. It dials up deliciousness, elevates the experience and sets up a distinctive platform to power future innovations. Cadbury, reimagined. Go on, take a bite. #Cadbury #CadburyAndMore #PackagingDesign #Branding #FMCG #DesignAgency #Bulletproof by @bulletproofintl
14
2 months ago
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Uniting Fans Through Digital Love 💌 When @oreo teamed up with global K-pop phenomenon BTS, we brought the collaboration to life through a limited-edition pack design and an interactive digital experience inspired by the vibrant Korean night market. Fans across 80+ countries were invited to create and share personalised digital love letters to BTS using playful messages and stickers. The result? 400,000+ love letters sent (and counting). A celebration of culture, creativity and fandom — and proof that the best brand experiences are the ones people become part of. Want to see more of our work with OREO? Head to the link in our bio to explore the award-winning redesign of OREO.com 🔗 With thanks to our partner @darkroom.engineering #OREO #BTS #DigitalExperience #BrandExperience #PackagingDesign #Branding #KPop #ExperienceDesign by @bulletproofintl
5
2 months ago
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Forged in Mexican Spirit 🇲🇽 For more than 80 years, @cervezatecate has been woven into the fabric of Mexican culture. As the category evolved, our challenge was to reignite the spirit that made the brand iconic in the first place. Drawing from the archives, we strengthened Tecate’s most distinctive assets, led by the eagle: a symbol of both the brand and Mexico itself. Redrawn with purpose. Ready to fly again. A bold new chapter for a true icon. Discover the full story via the link in bio 🔗 #Bulletproof #Tecate #Branding #VisualIdentity #BrandStrategy #PackagingDesign #Heineken by @bulletproofintl
6
3 months ago
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Pour Creativity✨☕️ Meet L’OR’s next big move: Espresso Concentrate, created for a more personalised coffee world. Our platform, “Pour Creativity”, turns coffee into a canvas for expression, blending premium craft with bold, fluid energy. More than a launch, this is a new way to ritual, explore and play with coffee. #LORCoffee #LOR #Bulletproof #BrandStrategy #PackagingDesign #CoffeeCulture by @bulletproofintl
5
4 months ago
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Love at first pack 💘 Meet Toblerone Pink Crush, a special piece of pack design we created for an ultra-limited edition release made to turn heads in travel retail. Only 6,000 bars. This one’s all about how packaging, storytelling and colour can dial up desire. From the bold pink palette to the sensory details (yes, there’s a fragrance spritz), every element was designed to make the pack part of the experience. Proof that great packaging doesn’t just contain a product. It creates a connection 💞 See more of our work with @tobleroneglobal and @mondelez_international and how we’re helping shape an iconic brand via the link in bio. #PackagingDesign #Branding #ValentinesDay #Toblerone #BrandDesign by @bulletproofintl
8
8 months ago
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BRU at its Best 🔥 We’ve turned up the power on one of Scotland’s icons. @irnbru just got sharper and even more unmistakable. Built on girders. Braced for the future. We doubled down on what makes BRU, BRU: strength, origin, attitude. A confident evolved wordmark. Typography inspired by its industrial roots. Packaging designed to be more legible, more defiant, and more IRN-BRU than ever. New look. All the girders. #IRNBRU #PackagingDesign #BrandDesign #Branding #Typography #Bulletproof by @bulletproofintl
21
4 months ago
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A brand-first digital home for @oreo 🍪 OREOs are made to be played with, so the website should be too. We transformed OREO.com from a simple shop into an immersive flagship brand experience, where fun and curiosity lead the path to purchase. From the Dunk Club rewards hub to create-your-own cookies and the delicious world of the Oreoverse, every interaction is unmistakably OREO. Playful, addictive, and built to explore. 👉 Full case study in bio #OREO #DigitalExperience #BrandExperience #Design #UX #Brand by @bulletproofintl
6
8 months ago
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Some collabs are good. This one? Nuts! 🍪🥜 Our New York studio fused the bold worlds of @oreo and @reeses into a crave-worthy pack design that doubles down on flavour, standout energy, and unmistakable brand chemistry. #Oreo #Reeses #BrandCollab #BrandPartnerships #Branding #Design #PackagingDesign #Bulletproof #Rewind2025 by @bulletproofintl
1
10 months ago
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Milka meets Monopoly. Game on. 🎩💷 Two iconic brands, one irresistible concept: Milka bars transformed into collectible currency inspired by Monopoly’s legendary banknotes. It’s a design that does more than wrap chocolate, it sparks play, drives collectibility and is built to standout. And yes, teaming up with Mr. Monopoly? That’s a win in anyone’s book. Discover more about the work via the link in bio 🔗 #Milka #Monopoly #BrandPartnership #Branding #Design by @bulletproofintl
28
6 months ago
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We captured the true essence of Milka’s chocolate taste by breaking away from traditional content capture techniques, leaving moulds and CGI behind. The campaign came to life through the power of craft - partnering with the likes of food & drink expert Barry Makariou, paper expert Annemarieke Kloosterhof, and prop master Andrew Spradbery. Each detail, from the chocolate’s delicate textures to its every motion, was designed to evoke the irresistible tenderness of Milka. Armed with a state-of-the-art camera - we captured Milka in its purest, most authentic form. No tricks. Just real chocolate. And with it, we created Milka’s latest product-led digital and OOH campaign. Special thanks to our team who brought this vision to life! Amy Tay, Hannah Esters, Nick Rees, Jamie Gandee, Scott Inman, Grace Williams, Sophie Mayo, Paul Shepherd, Chris Burge, Hattie Abbott, Jordan Assender, Felicity Walker 👏 #milka #milkataste by @bulletproofintl
13
2 years ago
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Tantalise your taste buds 🍫😍 No tricks, just real chocolate. We captured Milka in its purest form for a product-led digital and OOH campaign. Our London team created a world as indulgent as the chocolate itself — lush textures, soft transitions, and flavour brought deliciously to life through motion and imagery. A feast for the eyes. @milka_deutschland #Milka #Branding #Design #Bulletproof #Rewind2025 by @bulletproofintl
2
9 months ago
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