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Bunker3022

@bunker3022

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Brand Strategy, Identity Systems & Packaging Design for lifestyle brands.
by @vanyasilva_
Food • Hospitality • Beauty • Wellness • Real Estate
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In all these years we’ve worked with lots of designers, photographers, copywriters, developers, clients, etc. Some of them are now working with us, some of them not. But they had all one thing in common: passion for what their work. So maybe we can ask ourselves work, is really work? 😜When you love something that line between work and life gets blurred. So maybe we can rename this labour day someday, hope everyone finally can do so. Happy “passion” day to all those who helped Bunker what’s today and specially to @tinitasg : these years have been sooo good beside you! we really gonna miss you!!! good luck in whatever your dreams are. #happylaboursday by @bunker3022
16
4 years ago
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Over the years, our work has been recognised in many different ways, including: LAD Awards Sello de Buen Diseño Argentino Best of Behance Selected publications Invited talks Teaching experiences, including Crehana Recognition matters. What matters even more is the perspective built through years of doing the work. Brand Strategy + Identity Design for lifestyle brands. — A lo largo de los años, nuestro trabajo ha sido reconocido de muchas maneras, entre ellas: LAD Awards Sello de Buen Diseño Aegentino Best of Behance Publicaciones seleccionadas Charlas invitadas Experiencias de enseñanza, incluyendo Crehana El reconocimiento importa. Pero más importante todavía es la perspectiva que se construye a lo largo de los años haciendo el trabajo. Brand Strategy + Identity Design for lifestyle brands. by @bunker3022
22
7 months ago
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Beautiful visuals matter. But they’re not where a strong brand begins. Before design, there’s positioning. Before aesthetics, there’s meaning. Before recognition, there are decisions. At Bunker3022, we help lifestyle brands shape clearer, more coherent identities — starting from strategy, not just surface. Brand Strategy + Identity Design for lifestyle brands. — Desde ya que el diseño importa. Pero para crear una marca sólida no se empieza por ahí. Antes del diseño, hay que construir posicionamiento. Antes de la estética, está el sentido. Antes del reconocimiento de marca, están las decisiones. En Bunker3022 ayudamos a marcas lifestyle a convertir estrategia en identidad. #brandstrategy #brandidentity #lifestylebrands #brandingagency by @bunker3022
0
7 months ago
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EPIC — Laser Hair Removal. The brief was clear: democratize laser hair removal and turn it from an occasional beauty treatment into a new standard. The identity had to communicate technology and effectiveness without looking clinical; feel young without becoming childish; and be inclusive without relying on the usual gender codes of the beauty category. We built the brand around that tension. A bold, geometric wordmark gives EPIC the strength and scale the name demands. The acid green creates instant recognition against the deep blue, while the graphic language: symbols, arrows, short statements and oversized typography, brings energy, accessibility and a more direct way of speaking about beauty. The result is a system designed to work from storefront to screen: clean, recognizable and flexible enough to grow with the brand. Not beauty as a ritual. Beauty as an upgrade. See the full project in our @behance account. Brand Strategy + Brand Identity by Bunker3022. #BrandIdentity #BrandStrategy #BrandDesign #VisualIdentity #Bunker3022 by @bunker3022
7
20 days ago
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Octava Arquitectura — Brand Identity A visual identity built through fragments, structure and contrast. The custom “8” breaks apart and comes back together, becoming both a symbol and a graphic device. A refined serif is paired with a neutral sans serif, while architectural photography is cropped, divided and recomposed through a flexible grid. A system where precision and experimentation coexists, much like the way Octava approaches architecture. #BrandIdentity #BrandDesign #ArchitectureBranding #VisualIdentity #bunker3022 by @bunker3022
1
a month ago
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There’s something incredibly special about seeing an brand identity created years ago become part of a place. The Moore is a hotel in the heart of Chelsea, New York, designed to feel intimate, local and very much at home in its neighborhood. We created its identity several years ago together with my dear friend Chivi Emery from @laconceptualist , someone I absolutely love working with, and with whom I’ve also walked New York countless times, sharing some of the best moments along the way. This project was awarded Silver in Branding at the 2022 Latin American Design Awards @latinamericandesign —— Hay algo increíblemente especial en ver cómo una identidad creada hace años se vuelve parte de un lugar. The Moore es un hotel en el corazón de Chelsea, Nueva York, diseñado para sentirse íntimo, local y muy propio de su barrio. Creamos su identidad hace varios años junto a mi amiga del alma Chivi Emery de @laconceptualist, alguien con quien adoro trabajar y con quien también recorrí Nueva York innumerables veces, compartiendo algunos de los mejores momentos en el camino. Esta identidad fue premiada con el Silver Lad Award en la categoría Branding. #TheMooreNYC #BrandIdentity #HotelBranding #HospitalityDesign #Bunker3022 by @bunker3022
4
a month ago
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VELI — Science with a Brazilian soul. A skincare identity designed to bring science into a more vibrant, sensory and joyful world. Illustration became the heart of the visual system. Organic shapes are built through positive and negative space, creating botanical forms that feel fluid rather than literal. Gradients move through them, blending unexpected colors and giving each illustration depth, movement and its own personality. Papaya, calendula, acerola and marine botanicals become different expressions of the same visual language. Science brings efficacy. Brazil brings color, energy and joy. Skincare, with a little more life in it. #BrandIdentity #PackagingDesign #BeautyBranding #SkincareBranding #BrandIllustration by @bunker3022
0
a month ago
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Las marcas no suelen volverse irrelevantes de un día para el otro. El cambio ocurre antes. A veces cambia la empresa. A veces cambia la audiencia. A veces cambia la cultura, la categoría o la forma en que las personas eligen y se relacionan con las marcas. Y mientras todo eso se mueve, la marca sigue, pero en piloto automático. No necesariamente porque esté mal construida, sino porque **fue construida para otro momento**. Ahí es donde vale la pena frenar y mirar. Porque no todo desajuste se resuelve con un rebranding. Primero hay que entender qué cambió, qué sigue siendo relevante y qué parte de la marca ya no está acompañando. Brand Lag — Brand Strategy for Brands in Transition. by @bunker3022
2
2 months ago
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GLOW H2O — Infuse your feel-good. See the whole concept at our @behance account A brand built around a simple idea: what if drinking water could become a ritual? GLOW H2O combines water, crystal energy and intention to turn an everyday habit into a feel-good ritual. Around that idea, we created a visual world where wellness feels less serious, more playful and a little unexpected. Imagine. Intend. Infuse. From the crystal inside the bottle to its bold visual language, every element is designed around the idea of bringing intention into something we do every day. Branding & creative direction by Bunker3022. #BrandStrategy #BrandIdentity #BrandDesign #PackagingDesign #WellnessBranding by @bunker3022
0
2 months ago
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LATULI — Houston, Texas. For @laconceptualist Born from a love of food, family and the land, LATULI brings together the spirit of Texas ranch life with the warmth of Mediterranean and Southern traditions. Founded by Allison Knight and Houston chef Bryan Caswell, the restaurant is deeply rooted in its surroundings, from Gulf Coast ingredients to beef raised at Allison’s family-owned Rafter K Ranch. Even its name is personal, combining the names of her three children: Lawson, Tucker and Lillie. For the identity, we drew from this world of ranches, family heritage and craftsmanship. The monogram takes cues from traditional cattle brands, while a language of simple, almost primitive symbols, earthy materials and understated typography brings that heritage into a more contemporary, refined space. Rustic without nostalgia. Sophisticated without formality. Deeply Texan, yet open to the world. by @bunker3022
7
2 months ago
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More than a platform, this was meant to become a living music brand. A system designed for content, unplugged sessions, live events and experiences that could bring people closer to music again. Bold, flexible and built to expand. — Más que una plataforma, esto buscaba convertirse en una marca musical viva. Un sistema pensado para contenido, sesiones unplugged, eventos en vivo y experiencias capaces de volver a acercar a la gente a la música. Audaz, flexible y construido para expandirse. by @bunker3022
0
6 months ago
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The challenge wasn’t to make it look “more rock”. It was to build a visual language with enough attitude to feel bold, but enough flexibility to move across artists, formats and touchpoints. A system built to perform on screen and beyond it. — El desafío no era hacerlo “más rock”. Era construir un lenguaje visual con suficiente actitud para sentirse fuerte, pero también con la flexibilidad necesaria para moverse entre artistas, formatos y puntos de contacto. Un sistema pensado para funcionar en pantalla y más allá de ella. #amazonmusic #musicbranding #musicfestival #branding by @bunker3022
2
6 months ago
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