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Butcher.studio

@butcherwebstudio

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Branding, Web Design & Production
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Myth isn't a lie. It's a lens you look at your own life through. That's the idea behind SelfMythology, a cashmere brand getting ready for its first drop. We built it from the ground up. The brand doesn't sell clothes. It sells a state of mind: the feeling that you're the main character of your own story. The clothes are artifacts of that state. Its heroine knows her worth and chooses herself without guilt. Not "I'm better than you." Just a calm "I like who I am." Everything else grew out of that. Not quiet luxury, a quiet character: the quality of quiet luxury, with symbols and a story. Two metal objects. Narcissus: the moment you look at yourself and the image shifts under your gaze. Gargoyle: a water spout and a guardian of the building at once, the ability to stay yourself under pressure. Ornament as white-on-white blind embossing. And one rule for every frame: never 100% myth, never 100% reality. Your Arc. Brand identity for SelfMythology Author of the myth — Mariia Art direction — @margaritagolubev.a Design — @wassoffa Producer — @igor.cerebrum Made with @figma, @krea_ai, @plntyapp, @midjourney, @claudeai and @chatgpt taken in Milan, Italy by @butcherwebstudio
27
10 days ago
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Faïda is a group of people putting money into one shared pot, each waiting for their turn to take the whole thing. No bank in between. Just their word to each other. The product doesn't bring the trust. The trust is already there. It brings structure: rules, timing, transparency. So the brand had to do the same. The mark is a circle of people around a shared centre, minus the people. Literal figures turn a financial product into a charity. Softness stayed in the form. Discipline went into the system. Branding here wasn't about dressing the product up. It was about putting how it works into a form. Soft forms. Strict system. Design & Brand Identity — @wassoffa Design — @margaritagolubev.a Production — @igor.cerebrum taken in Democratic Republic of the Congo by @butcherwebstudio
18
2 months ago
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SIGNAL XI We branded a football AI like a football club. Kit, squad numbers, matchday graphics, contract windows. The language clubs already read every day, turned into an identity. A direction from a real brief. Shortlisted, not signed. taken in Old Jaffa, Tel Aviv by @butcherwebstudio
37
3 months ago
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First look at the new Veritas. A logistics company doesn't have to look like a logistics company. Full identity drops with the new site. Soon. #branding #brandidentity #logodesign #visualidentity #graphicdesign taken in Ramat Gan National Park by @butcherwebstudio
9
4 months ago
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We do many different things. Always with intent. For fashion and AI. For startups and for industry giants. Meaning comes first. Understanding the task. Finding the real goal underneath. Then we make. Brand systems, products, identities. 3D, motion, posters. For companies just starting. And for the ones already shaping their markets. #ButcherStudio #BrandIdentity #Webdesign #Designstudio taken in Old Jaffa, Tel Aviv by @butcherwebstudio
14
5 months ago
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€ $ £ ฿ — not icons. Pixels. In Leveraged, currency symbols become the literal building blocks of the UI. Capital is the material; the interface is what you shape from it. That single decision pulled the rest of the system together — dotted grids drifting into perspective like endless liquidity, motion that mirrors the rhythm of a trade, copy that speaks in verbs: get funded, scale, withdraw. 19 screens. One tempo. No decoration. A brand earns trust when its visual language grows out of what the product actually does — not when it's painted on top. Full case → link in bio. Art Direction — @margaritagolubev.a Design — @wassoffa @ladg.in @web_borozenetzju @hey_novayana Motion — Bogdan Y. Development — incognito x3 Production — Igor B. #fintech #uidesign #brandidentity #designstudio #butcherstudio taken in Cyprus by @butcherwebstudio
10
6 months ago
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One of the directions we explored while working on a brand in legal tech. The goal was to bring together two ideas: seamless integration into a company’s processes, and the feeling of a distinct, modern AI product with a character of its own. That’s why the visual language is built around gradients, fluidity, and soft transitions — a way to express adaptability, flexibility, and a complex internal structure. We wanted the identity to feel not just modern, but intentional: like a product that blends into its environment without losing its own identity. #ButcherStudio #branding #digitalarchive #recentcraft #brandidentity taken in Tel Aviv, Israel by @butcherwebstudio
11
6 months ago
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Since 1951 in logistics. A rebrand. A new website. A new chapter for Veritas. Coming soon. taken in Old Jaffa, Tel Aviv by @butcherwebstudio
5
7 months ago
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A small prediction: Safe will be ignored. Bland will be forgotten. Bold will be remembered. Good fortune helps. Good taste helps more. taken in Tel Aviv, Israel by @butcherwebstudio
14
7 months ago
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FlexyMinds. Eco-friendly wooden toys. U.S. made. Vision → identity. Full case — Behance. #butcherstudio #branding #ecofriendly #woodentoys #brandidentity taken in USA by @butcherwebstudio
22
8 months ago
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Not “where”. But “why”. On Way Storytellers is @olaselcuk and @riza.selcuk travel media project — an antidote to endless travel content: seasonal stories that reveal culture layer by layer, quietly and thoughtfully, without clichés. We turned that vision into a brand and an editorial website — and built a system so it can grow while staying coherent across everything: the site, social, newsletters, and future formats. Thank you for trusting us with something this personal. Proud to be part of the beginning. Full case — Behance (link in bio) Art Direction & Branding — @margaritagolubev.a Graphic & Branding — @wassoffa Web & Content Design — @ladg.in Development — Max Krinichhenko Production — Igor Takoyvot by @butcherwebstudio
6
8 months ago
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Shaping values through design. Brand identity for FlexyMinds. #ButcherStudio #visualidentity #brandidentity #brandingdesign #graphicdesign #graphicdesigncentral #youaretypography #type01 #itsnicethat #designboom taken in Tel Aviv, Israel by @butcherwebstudio
17
9 months ago
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