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Programming and shaping visual communication (aka graphic & digital design studio)
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BAMS Photo – Website follow-up

A little follow-up to the rebranding and the website created for BAMS Photo back in 2023.
Over 40 years of photographic documentation, from the ground to the sky — from aerial and architectural photography to cultural heritage and industrial documentation.

3 years later, the collaboration is still going, and it’s always a pleasure to keep working together. More to come! 🙌🏽 by @butmaybe.studio
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22 days ago
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Another little merch drop we worked on a few months ago for “è Bologna” city branding project, built around a simple idea: turning the name itself into the visual and typographic core of the collection.

Particular attention was given to the choice of materials and the quality of production, allowing the typographic elements to become part of the objects rather than simply being applied to them.

The result is a collection that feels less like traditional merchandise and more like a series of designed objects: beautiful, useful and made to be kept.

Because perhaps the best merch doesn’t feel like merch — it feels like a good object that happens to tell a story.

Client: @bolognawelcome 
Print and bookbinding: @anomalimilano 
Paper: @gfsmithpapers and @munkenpaper taken in Bologna, Italy by @butmaybe.studio
3
2 months ago
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A little merch drop from earlier this year 🙌🏽 turning the city branding into something you can actually take with you.

"è Bologna" merch as a strategic tool for city branding: a tangible expression of Bologna's identity and visual language.

Client: @bolognawelcome
Print and bookbinding: @anomalimilano 
Paper: @gfsmithpapers (GF Smith Colorplan), @munkenpaper (Lynx White, Print White) taken in Bologna, Italy by @butmaybe.studio
7
2 months ago
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Random bits from a very warm few weeks 🍉 Giulia Bardelli at work by @butmaybe.studio
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2 months ago
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@centropecci - Website design and development (2025)

Straight from the ever-growing list of unpublished projects: a cool collab from last year 🙌🏽

Centro Pecci identity design & direction: Studio Mut, Thomas Kronbichler, Christoph Ratay, Riccardo Pantanali @studiomut

Website design and development: Studio But Maybe @butmaybe.studio 

#webdesign #webdevelopment taken in Centro per l'arte contemporanea Luigi Pecci by @butmaybe.studio
2
4 months ago
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@centropecci - Website design and development (2025)

Straight from the ever-growing list of unpublished projects: a cool collab from last year 🙌🏽

Centro Pecci identity design & direction: Studio Mut, Thomas Kronbichler, Christoph Ratay, Riccardo Pantanali @studiomut

Website design and development: Studio But Maybe @butmaybe.studio taken in Centro per l'arte contemporanea Luigi Pecci by @butmaybe.studio
5
4 months ago
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#fromthearchive 

Rediscovering some old generative sketchy filters developed last year while designing Land in Bo visual identity. 🍋‍🟩 

#py #programmingdesign by @butmaybe.studio
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6 months ago
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Better late than never — one of the several projects from last year we never got around to sharing.

Bold colours, sharp motion and a strong visual identity for Land in Bo, an innovation hub in Bologna built to bridge startups, international companies, and investment funds with the city’s AI and Big Data ecosystem.

Right next to Tecnopolo DAMA, it’s a place where flexible workspaces meet supercomputing infrastructure. The identity has been designed to feel as forward-looking as the environment it lives in.

Ph. @margheritacaprilli 🙌🏽

#innovationhub #motiondesign taken in Tecnopolo di Bologna by @butmaybe.studio
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6 months ago
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Last month's randomness 🙌🏽 by @butmaybe.studio
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6 months ago
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So, Course and Exams are officially wrapped!

Presentation & Visual Communication - Industrial Design BA at UNIBO

Super teaching experience at @unibo for Studio But Maybe co-founder Giulia Bardelli 🙌🏽
Thanks to all the course tutors for the collab. and the exchange, and most of all to the students for the commitment, the details, and the buzz shared along the way. 

Good luck with what’s next — keep designing and questioning! 

Btw, here you can take a look at some details of the students' projects! 👀 taken in Design del Prodotto Industriale e Advanced Design • UNIBO by @butmaybe.studio
1
8 months ago
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2026 so far by @butmaybe.studio
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8 months ago
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Red Lab Gallery – Website

Some snaps from the website we built last year for Red Lab Gallery, a Milan-born space supporting emerging and mid-career artists through experimentation and dialogue. 

#webdesign by @butmaybe.studio
1
8 months ago
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