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Butternomics

@butternomicspod

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The #1 business & culture podcast from @butter.atl with new episodes weekly. Hosted by @mrsuperbran
👇🏾 Full episodes, guests, & collabs

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Scotty ATL missed years of community resources while he was out here just hustling.
Comment Scotty, Scotty ATL, Grillz and we'll send you the full episode.

Coming up as a street hustler, he was clueless free resources even existed.

There's other people's money and other people's knowledge out here to build your business with.

@scottyatl says once you tap in, a whole different circle of people and conversations opens up.

Comment Scotty, Scotty ATL, Grillz and we'll send you the full episode.

Butternomics is the business of culture.
#Butternomics #Atlanta #SmallBusiness #Resources #BlackBusiness by @butternomicspod

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6 hours ago

Atlanta produces the artists the whole world runs to. One thing keeps us from owning it together.

Comment Doug, Krystal, Peterson, Petersons and we'll send you the full episode.

Doug pitched a simple idea years back. All the top Atlanta rappers coming together to build one label, since it all comes out the same ground.

The answer he got back was one word. Egos. He gets it, but the best move for us is still to figure it out.

Krystal and Doug of @dynastyrealtygroup talked about why we're great at creating culture and still learning to sustain it.

Comment Doug, Krystal, Peterson, Petersons and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #HipHop #BlackExcellence #ATL by @butternomicspod

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7 hours ago

Before the referrals, before the proof, there was a spreadsheet and 10 DMs a day.

Comment Marina, Skye, Marina Skye and we'll send you the full episode.

Marina Skye (@setbyskye) spent 3 hours a day researching people she wanted to work with and 1 hour sending 10 cold DMs or emails. No portfolio to point to yet.

That grind plus the work she was showing built the buzz. Now everything comes referral based.

Comment Marina, Skye, Marina Skye and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #ColdOutreach #CreativeBusiness by @butternomicspod

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8 hours ago

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9 hours ago

Strip the idea to the smallest version you can actually pull off, and suddenly you have data and believers.

Comment Jhordan and we'll send you the full episode.

Jhordan Gibbs says you don't need everyone at the first thing. You need the people who'll champion it 10x more than someone who just showed up.

Start small, prove it, and grow an organic community from the folks who actually care. @ingibbswetrust walked through why the simplest version wins.

Comment Jhordan and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #CommunityBuilding #CreativeEconomy #StartSmall by @butternomicspod

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10 hours ago

Second Ferrari, houses bought in cash, a seven figure home, all traced back to blockchain.

Comment Marlon, Williams, Marlon Williams, Blockchain and we'll send you the full episode.

Marlon says this is the window to build generational wealth without getting held back at any capacity.

Coming from tech startups where access to capital was a constant wall, he treats blockchain as the door that finally opened.

Marlon Williams (@marlonwilliams) lays out the receipts.

Comment Marlon, Williams, Marlon Williams, Blockchain and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #Blockchain #GenerationalWealth #Crypto by @butternomicspod

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11 hours ago

Hair had salon suites, food had ghost kitchens, and wellness had nowhere for the owner to actually build.
Comment Ty and we'll send you the full episode.

Ty saw the same pain in every city he scaled to. Trainers were really marketers, tech founders, and creators with no native place to launch.

So he built the Union for the entrepreneur, while most fitness spaces are designed for the members.

@dothemathguy watched talent outpace the market for years before building for it.

Comment Ty and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #Wellness #Entrepreneurship by @butternomicspod

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12 hours ago

That sponsorship check has a name attached to it, and you have to know them first.

Comment Jhordan and we'll send you the full episode.

Jhordan Gibbs says sponsorship comes down to the person inside the building. You need a relationship with somebody there who'll vouch for you.

Brands don't sign deals, people do. Build the human relationship and the budget follows. @ingibbswetrust broke down the part most people skip.

Comment Jhordan and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #Sponsorship #EventProducer #Relationships by @butternomicspod

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14 hours ago

The groups built to open golf up are now charging people to belong and shutting others out.

Comment Eastside and we'll send you the full episode.

He came into a good-old-boys club that kept people out. Now he watches new groups do the same thing with membership fees.

You pay dues before you ever step on the course. Olajuwon Ajanaku (@oooolajuwon) says the point is to grow the game together, not gatekeep it.

Comment Eastside and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #Golf #EastsideGolf #Community by @butternomicspod

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15 hours ago

The corporate three-email rule is why most deals die in the inbox.

What's your take?

95% of people stop after the third email. Archie Clay III stopped counting emails altogether.

The shift was simple. No number. You keep reaching out until they actually tell you no, because you never know what's happening on the other side.

He argued business has no real rules, only best practices, and the person who keeps going wins the room. @archieclaythe3rd

What's your take?

Butternomics is the business of culture.

#Butternomics #Atlanta #Sales #Networking #Entrepreneurship by @butternomicspod

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10 days ago

Senior facilities pay placement agencies 80% of the first month's rent, and anybody can start one for about $3,000.

Save this before you spend the money.

Some of these facilities run $10K a month. The placement agency collects 80% of that first month, so one placement can be $8K.

Henry Mason (@healthcarehenry) put it plain. Before you send your aunt somewhere, start the company, get a contract, and get that $8K back.

Everything in healthcare is a business, and this is one of the simple ones.

Save this before you spend the money.

Butternomics is the business of culture.

#Butternomics #Atlanta #HealthcareBusiness #SideBusiness #Entrepreneurship by @butternomicspod

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10 days ago

A room full of people having fun still doesn't add up to a paycheck for the owner.

Comment Sarah Kim, Sarah Oak, Our Bar and we'll send you the full episode.

Sarah Oak Kim is in year six and she's tired of breaking even. Security alone eats her up.

She put it plain. She carries the expenses of a nightclub and pulls the sales of a restaurant, and that gap is where owners drown.

What keeps her going is the payback she can't invoice, people having a good time between the bills. @skimmydipp

Comment Sarah Kim, Sarah Oak, Our Bar and we'll send you the full episode.

Butternomics is the business of culture.

#Butternomics #Atlanta #Nightlife #BarOwner #SmallBusiness by @butternomicspod

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10 days ago