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Hey Front Row, decode couture + fit around šŸŒŽ
Founder @esque.by
āœ‰ļø [email protected]
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Reality vs runway of some of the 2026 Chanel Haute Couture looks. Fashion shows are designed to tell a story, but what do the clothes actually look like off the runway? Seeing them on a real body changes everything. You notice the proportions, movement, texture, and all the details. Couture is about construction, engineering, and the people who eventually wear it. taken in CHANEL Boutique in Paris by @by.jjlee
598
3 months ago
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I’m giving you access to what haute couture clients actually see.

After Chanel presented its collection at Paris Couture Week in January, the pieces traveled to New York for a private re-see. I got up close with the swatches, the embroidery tests, and the specialty ateliers behind them.

Clients don’t buy garments straight off the runway. They refine them. Because luxury is about personalizing the details and engineering it to one’s specific body. 

Which look did you like seeing again up close?

#luxurydecoded #chanelcouture #hautecouture #parisfashionweek #luxuryfashion taken in New York, New York by @by.jjlee
91
8 months ago
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A milestone I’m incredibly proud of, and one that was harder than I expected.

I recently had the opportunity to speak at Harvard Business School about building a consumer brand. And while I was so grateful to be in that room, I walked away feeling like I hadn’t quite told my story the way I wanted to.

For years, I’ve been building @esque.by through bespoke tailoring. Countless hours in fitting rooms, listening to women, understanding their bodies, and creating one-of-one garments that are truly personal.

Now, we’re taking everything we’ve learned along the way and translating it into ready-to-wear.

But somewhere between explaining where we’re going and what comes next, I realized I hadn’t spent enough time talking about where we started, and everything it took to get here.

It’s funny how, as founders, we can become so focused on the next milestone that we sometimes forget to acknowledge the years of work behind us.

And perhaps that was my biggest takeaway from Harvard.

I’m still learning how to tell my own story. How to give the journey as much space as the destination. And maybe that’s part of growing as a founder, too.

Thank you, @harvardhbs, for having me, and for reminding me that growth doesn’t always feel comfortable. šŸ¤

styling: @laurenmatina 

#HarvardBusinessSchool #FemaleFounders #Entrepreneurship #FashionEntrepreneur #BrandBuilding taken in Harvard Business School by @by.jjlee
9
8 hours ago
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Talking all things @esque.by ! Channeling my inner Elle Woods for this one šŸŽ“

more to come! 

styling: @laurenmatina 
@esque.by 

#Harvard #Legallyblond #businessschool #luxuryfashion #couture taken in Harvard University by @by.jjlee
22
a day ago
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A little Milan Fashion Week flashback, dressed for the occasion and letting the Duomo do the rest ✨

Video: @laraphotographer
Styling: @laurenmatina
Hair: @sere_naty
Makeup: @gayanova.makeup

#MilanFashionWeek #MFW #StreetStyle #FashionWeek #luxuryfashion taken in Milan,Italy by @by.jjlee
17
2 days ago
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POCKETS. POCKETS. AND MORE POCKETS. 🤭

Apparently, I went to Balenciaga and developed a slight obsession with pockets.

But can you blame me? There’s something so satisfying about discovering a beautifully constructed garment that actually has somewhere to put your hands (and your phone!).

And just when I thought my pocket obsession couldn’t get any worse…

I spotted another one, cleverly hidden in the voluminous skirt of a **Balenciaga Fall Winter 2026 Haute Couture gown**.

Naturally, I had to point it out. šŸ¤

Now tell me, what’s the one detail that instantly makes you fall in love with a garment? šŸ‘€

#balenciaga #hautecouture #fashiondetails #couturefashion #fallwinter2026 taken in Paris, France by @by.jjlee
3
3 days ago
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London Fashion Week, you kept me on my toes šŸ‡¬šŸ‡§

A few whirlwind days of beautiful fashion, inspiring conversations, and running around London in between it all.

From the romantic world of @erdem to a lovely moment with the very talented designer @torishejufrancescadumi with Vogue, and of course, the obligatory red telephone booth photo. Because when in London… ā˜Žļø

A packed schedule, very little downtime, and so many lovely moments squeezed into just a few days.

London, you were a good one šŸ¤

photographer: @by.shweta 
styling: @laurenmatina 
hair&mua: @londonmuaandstylist 

#LondonFashionWeek #LFW #Erdem #Torisheju #FashionWeek taken in London, United Kingdom by @by.jjlee
11
4 days ago
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Runway vs. Reality Prada SS27: The Crystal Skirt, Look 28/63.

On the runway, a flash of light. Up close, an entirely different story.

For Spring/Summer 2027, Miuccia Prada and Raf Simons turned the skirt into a study of variation, exploring 63 different interpretations of a familiar garment. This crystal-embellished version catches the eye from a distance, but seeing it up close reveals a much more intricate effect: crystals recreate the delicate, interlaced look of guipure lace, bringing together the language of embellishment and the everyday wardrobe.

And that’s where the runway-to-reality contrast gets interesting. From afar, the skirt reads almost like a continuous shimmer. Worn and viewed up close, the texture, placement of the crystals and interplay of light become the story itself.

Because a runway look gives you the overall impression. The re-see gives you the details that make it.

 #prada #pradass27 #runwayvsreality #fashiondecoded #milanfashionweek taken in Milan,Italy by @by.jjlee
81
5 days ago
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ā€œDo you want a house tour?ā€ Sabrina, say lessšŸ¤

Taking you inside @dolcegabbana ā€˜s Alta Moda headquarters in Milan, with a closer look at the collection presented in Taormina this July. 
A little couture, a lot of Dolce, and naturally, absolutely no walking when you can run.

#DolceGabbana #AltaModa #Couture #Housetour #sabrinacarpenter taken in Milan,Italy by @by.jjlee
26
6 days ago
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Your clothes should fit better.

Not because your body needs changing, but because the garment should be designed to work around the person wearing it.

Years of bespoke fittings have taught us how much a shoulder, waist, hem, or even a small change in proportion can affect the way a garment feels.

We’ve carried that thinking into our first women’s Ready-to-Wear collection.

Follow to discover a different approach to fit.

#FitFirst #WomensReadyToWear #NYCTailoring #BespokeTailoring #ReadyToWear taken in SoHo, New York by @by.jjlee
14
6 days ago
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Milan Fashion Week really knows how to keep you busy. šŸ‡®šŸ‡¹

From @jimmychoo moments and front-row views at @fendi to the unmistakable world of @dolcegabbana, a little Pucci magic with @camillemiceli , and so many familiar faces along the way. Milan was a full week of fashion, friendships, beautiful craftsmanship and the kind of moments that remind me why I love this industry.
And just when you think the week is over, there’s one more fitting to squeeze in. šŸ¤

Photo: @ig.arthur
Styling: @laurenmatina
Hair: @sere_naty
Makeup: @gayanova.makeup

#MilanFashionWeek #Vogue100 #JimmyChoo #Fendi #Pucci DolceGabbana taken in Milan,Italy by @by.jjlee
35
7 days ago
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Balenciaga Couture: Runway vs. Reality. Fall-Winter 2026

The runway gives you the fantasy. The re-see reveals the engineering.

A closer look at the construction, hidden details, and craftsmanship that make couture, couture.

Because the best details aren’t always visible from the front row.

#balenciaga #couture #runwayvsreality #fashiondecoded  #pierpaolopasolini by @by.jjlee
21
9 days ago
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