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Founder @by.monolog | Web & brand experiences for founder-led brands who refuse to be underestimated. | OH Architecture · Vinamilk · USyd
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Over the last few years, I have built dozens of websites for creative agencies, architecture, construction and institutions.

Some of them have directly brought in more than $2 million in website leads in the first few months.

But one website I have always struggled to finish... is my own.

After months of obsessing over details, perfecting every animation, convincing myself the next version would finally be the one.

Sometimes I’d get something I would love. Then later I decided to rebuild it again.

But after countless “changed my mind” moments and iterations, it’s finally reached a stage where the site truly shows the level of results that we have helped our clients to achieve. 

I’m proud to finally announce the launch of our new landing page:

bymonolog.com by @by_huy
29
5 months ago
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Branding explorations for my studio over the weekends.

bymonolog.com by @by_huy
7
5 months ago
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We just soft launched the new site for @slikdigital , a creative agency helping ambitious brands stand out.

Working with brands like Qantas, Woolworths, and UFC, their old site wasn’t reflecting the caliber of their work. Hard to manage and not positioning them as the boundary-pushing agency they actually are.

Along with the SLIK design team and we developed their new site around what actually separates them: innovation, craft, and fearless activations. 

We implemented a lot complex animations, micro-interactions, and interactive scrolling to position them as an agency that obsesses over the details and reflects their innovative identity.

Took a lot of effort to finally push out the site but all the time spent was worth it.

More updates regarding the project along the way

Visit the site → slik.com.au by @by_huy
7
6 months ago
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Today's spotlight is all about giving yourself fully to the craft.

@by_huy shares how curiosity, self-direction, and a willingness to take risks led him from uncertainty to building @by.monolog, and why, no matter where the future takes him, he knows he'll never stop creating: https://tympanus.net/codrops/?p=104955 by @by_huy
3
7 months ago
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Repositioning a company is hard. Doing it publicly with 4 days notice is harder.

The temporary site for Backhouse went live in time for their co-founders to take the stage at the Silicon Valley Video Summit.

Quick recap: a production house behind work for Netflix, Apple, and Sony reached out last month. 

They were repositioning from a traditional production company to an embedded partner model. The splash page needed to signal that shift at the conference.

Before reaching out, they had worked with another agency for months. The project stalled and eventually got dropped.

Sometimes it’s not about capability. It’s just not the right fit at the right time.

What I’ve noticed with repositioning projects is that they require a different kind of conversation. 

The vision is often still forming. Founders need space to talk through what they’re building and why. That back and forth is where alignment happens.

The founders also came in with clear constructive feedback and a sharp vision for how Backhouse should look and feel. 

We didn’t waste rounds guessing and iterated rapidly with their brand strategy as the anchor until the final version felt right.

This was phase 1 and We’re now moving into the full landing page build for phase 2. 

More to come soon! 

Visit the site: backhouse.com by @by_huy
8
7 months ago
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3 years ago, I dreamt of making my name and my design work globally recognized.

Today, that dream became real.

I'm incredibly honored to be nominated as Independent of the Year by awwwards. listed among creatives I've looked up to for years ever since starting my journey

It almost feels surreal how much can change in such a short time.

From an absolute beginner, to dropping out of uni, to now being nominated alongside people who shaped how I see this craft.

My focus has always been giving my all for clients and doing great work but moments like this reminds me why I keep going.

Not for the recognition itself, but because it proves that if you stay obsessed, stay committed, and keep refining your craft things change faster than you think. by @by_huy
10
9 months ago
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A lot of creatives are extremely talented but their websites don’t show it.

That was the case for my latest project with Mammoth Murals.

Despite creating giant hand-painted murals that light up local city walls, their website wasn’t pulling its weight. Bookings still came in through word of mouth, but online, dream clients scrolled past without a second thought.

Prospects couldn’t tell what made them different and brought in unqualified leads.

So we rebuilt their online presence around story to attract and resonate with more ideal clients:

- A clear narrative that lands in seconds.

-Social proof woven through every page from case studies, outcomes, authority signals.

-Premium design, memorable identity and purposeful motion that makes people feel the craft.

- Clear calls-to-action that let the right clients engage and low-fit leads filter out.

Now, when someone visits their site, the value is obvious. Trust rises fast. And instead of spending energy explaining themselves, the Mammoth Murals team can focus on creating work that grows the business.

Check out the new website: by @by_huy
10
a year ago
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(Late repost on IG)

Supersolid came to me with a familiar challenge of growing demand, stronger work, but a site that no longer worked for them.

Their team had been relying on PDFs and decks to pitch new clients. It worked until it became a bottleneck in their systems.

So we built something more powerful than a simple portfolio but a website that evolves who they truly are:

Solid at their core, fluid in expression.

Every layout, transition, and interaction was a deliberate choice. 

We wanted a website that does more than impress but to also embody the way Supersolid thinks, creates, and leads.

The new site we launched a few months ago now gives their work room to breathe and gives their clients a clearer reason to trust.

Visit the site: supersolid.agency

P.S. Huge thank you to everyone at @supersolid.agency for making this collaboration such a joy. by @by_huy
7
a year ago
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After a few months of digging into personal narratives, mapping key moments, and crafting interactive storytelling elements for HISS:

The website is finally live.

It’s been incredibly inspiring to see this initiative boldly challenge the norms and reimagine what queer education can look like.

Even just browsing the images and old swipe files, I could feel the care and depth behind it.

I knew I had to give it everything I had to help spread the story.

Now, the site lives on as a digital archive — a space for educators, students, and scholars to revisit for years to come.

From teaching plans to publications to personal reflections, it’s all there.

Grateful to have played a small part in helping this project find its voice online.

Visit the site: https://www.hiss.sydney/

#webdesign #webflow #webdevelopment by @by_huy
13
a year ago
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Awwwards Site of the Day inbound.

Really proud to receive another site of the day and developer award for @oh.architecture's website on @awwwards.

2 on the shelf and more to come 🍃 by @by_huy
4
a year ago
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"Designing this site felt like designing a space.

Not just something to be seen, but something to be felt and moved through." - @by_huy

#MadeInWebflow with @gsap_greensock by @by_huy for @oh.architecture by @by_huy
9
a year ago
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This project made me fall in love with interior design. 

Working on the new website for @oh.architecture changed how I see space.

After hearing the words their clients used to describe their homes, and seeing how every room evoked a feeling…

I started paying more attention to my own environment.

The way a space makes you feel throughout the day matters. It influences your energy, your clarity, your ability to think and create.

Around that time, I fell into a rabbit hole of channels like @nvtsmall and @simple_dwelling

What stood out wasn’t how beautiful the homes were, but how clearly you could see each person’s values in the way they lived.

You could feel their priorities in the materials, the light, the flow of the space.

That made me approach the OH Architecture site differently.

It had to feel like their work. 

Minimal, refined, intentional.

Every interaction and transition had to reflect their care for detail.

And behind the scenes, we built a system that saved them hours each week — filtering leads, collecting info, and delivering a smooth client experience from the first touchpoint.

Designing this site felt like designing a space.

Not just something to be seen, but something to be felt and moved through.

---

If you're an architecture or interior design studio who wants a website that feels like a natural extension of your brand — and saves you time while doing it —
let’s talk.

https://cal.com/byhuy/

#webflow #architecture #webdesign

Built with @webflow and @gsap_greensock by @by_huy
10
2 years ago
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