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byfold

@byfold

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Byfold is a creative agency, based in Los Angeles.

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Procedure questions, answered in the order patients actually ask them.

Galanis Plastic Surgery films with Dr. G. Consistent framing, a warm neutral grade and edits that walk through the questions people really have.

byfold.tv

#BYFOLD #LosAngeles #MedicalVideo by @byfold

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a day ago

A dealership should feel like a place, not a listing page.

For Falcon we filmed the showroom, the cars up close and the people behind the desk, then cut it into a dealer film for their site and social.

byfold.tv

#BYFOLD #LosAngeles #AutomotiveVideo by @byfold

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2 days ago

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3 days ago

Shoot in blocks. Post for months.

Tuning Fork needed steady content without a shoot every week. We filmed the kitchen, the bar and the room in batches, then cut a restaurant film plus stills and clips for their calendar.

byfold.tv

#BYFOLD #LosAngeles #FoodVideography by @byfold

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4 days ago

Calm camera. Real practice. Nothing overproduced.

For Ziering Medical we filmed inside the practice with simple, clean setups and let the work speak for itself, then edited it for their site and social.

byfold.tv

#BYFOLD #LosAngeles #MedicalVideo by @byfold

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5 days ago

One set, one afternoon, one very guilty Grinch.

For the Barry's Bootcamp holiday card we locked the concept and shot list before the day, so the shoot itself was all energy. Holiday card, event photos and video, with selects out the same day.

byfold.tv

#BYFOLD #LosAngeles #EventPhotography by @byfold

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8 days ago

Shot from road level so the mountains feel as big as they are.

Colorado Pass, a personal landscape set. The road stays the anchor and the scale does the rest.

byfold.tv

#BYFOLD #LosAngeles #LandscapePhotography by @byfold

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9 days ago

Outdoors, in motion, in whatever light the day gives you.

Adidas Run with Gabby. Model and product photography plus creative direction, made to work on the move.

byfold.tv

#BYFOLD #LosAngeles #ModelPhotography by @byfold

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10 days ago

The other side of the Johnny Dagger shoot.

Same hard light and black and white treatment, carried from the portraits into the artist video.

byfold.tv

#BYFOLD #LosAngeles #BehindTheScenes by @byfold

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11 days ago

Golden hour does most of the work if you let it.

Sunset Drive. Side-rear angle, low camera, the sun as a soft backlight and minimal post so the highlights keep their detail.

byfold.tv

#BYFOLD #LosAngeles #AutomotivePhotography by @byfold

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15 days ago

No color. Just ink, light and a face.

Johnny Dagger had a strong personal look and no photos that matched it. Hard light, tight framing, black and white across stills and video.

byfold.tv

#BYFOLD #LosAngeles #PortraitPhotography by @byfold

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16 days ago

Big architecture. Two people. Neither gets lost.

An engagement session in Pasadena, framed by the fountain and soft natural light, finished with a clean, timeless grade.

byfold.tv

#BYFOLD #LosAngeles #CouplesPhotography by @byfold

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17 days ago