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@byformthelabel

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5 days ago

Introducing EITHER WAY

Two perspectives. Two sets of references. One collection.

Every piece stands on its own, with its own cut, its own construction, its own point of view. But form runs through all of them, and that's what brings them together.

Nothing was made to match, yet everything works together. Worn alone or layered, exactly as designed or entirely rewritten by you.

Form comes first. Either way, it’s complete.

FW25/26 — Out now.
#byformthelabel by @byformthelabel

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23 days ago

For : @byformthelabel
@trynafindrash @lailaxrashed
Director: @ahmedullahibrahim
DP: @montyviideo
1st AC: @tarek.ehab00
Gaffer: @waleed_elashmawi

Creative Directors: @ahmedullahibrahim @trynafindrash
Film Production: @zerosixco

Photography: @ibrahimgamalll
Photography Creative Direction: @ibrahimgamalll @trynafindrash

Executive producer : @therealmarloww
Production agency : @clutchagency_
Producer : @3bdalluhx
Production Manager : @mangaaax_
Production coordinator : @ibrahimtarriq
MUA: @delyasmakeup
Stylist: @muhamedsaadd
Hair Stylist: @hair_by_yomna
Talent: @ssteviejones @_sofiafusaro @gaabii.medeiros @tfpmodels_

Post Production: @common.things.studio @lilmoory
Colorist: @montyviideo
BTS & Social Edits: @hharounnn

Photography lighting: @mostafaaalllii @cairo.camera.rentals

This was super fun, guys! My main memory from this shoot is that I was just doing whatever I wanted @trynafindrash a client, it felt like hanging out with a cousin on a regular weekend

Shoutout to everyone who worked on this project! You guys are amazing.. thank you!!

Hopefully the next summer shoot won’t be so hot 😂

Shoutout to everyone who worked on this project! You guys are amazing.. thank you!! taken in الواحات البحريــة by @byformthelabel

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21 days ago

Things we loved looking at while creating the olive green emb blazer by @byformthelabel

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6 hours ago

Their picks, formed their way by @byformthelabel

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3 days ago

Drawn to the shapes, textures, and the contrast between softness and structure. We brought our pieces into this landscape, letting the surroundings speak for themselves. by @byformthelabel

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9 days ago

Old walls, sharp silhouettes, and the quiet geometry of everyday life. We translated these elements into our leather pieces and embellished blazer. by @byformthelabel

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11 days ago

EMB OLIVE GREEN BLAZER
Hand-embellished with elongated beadwork. by @byformthelabel

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14 days ago

Biker high collar zip leather jacket.
shot in the black desert by @ahmedullahibrahim

Form started here. white desert, two days.

I’m taking over for the day to show you the moments that made Either Way.

the best parts were never planned.

me and @_sofiafusaro found a swing in the middle of nowhere. obviously we used it.

@muhamedsaadd and @hair_by_yomna did the hard part. I pointed at things and called it directing.

@gaabii.medeiros we owe you one for the winter fits in that desert heat. not our finest planning. 😅

every campaign needs a @mouradragab . ours just happens to have the best one.

The Fragment set .

Shot in the white desert by @ahmedullahibrahim

turns out i can pull off Form too. shot by @ahmedullahibrahim

BOOM @hassannmk x @byformthelabel

@lailaxrashed is all about the details. the stuff you’ll never notice is exactly the stuff she’s fixing here.

whatever @ssteviejones spotted, we hope it was worth the pose. 👀 shot by @ahmedullahibrahim

Same @montyviideo

@ibrahimgamalll shot this entire thing. half of what you’ve been looking at is his eye the other half is him melting in the desert heat.

giving the page back now. this was Either Way. hope you enjoyed the detour.

Shot by @hharounnn by @byformthelabel

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17 days ago

Things are taking shape. On the eve of tomorrow…

#byformthelabel by @byformthelabel

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24 days ago

THE WORLD OF FORM THE LABEL

zebra bag-𝘗𝘳𝘰𝘵𝘰𝘵𝘺𝘱𝘦
#byformthelabel

Figure illustration- biker high collar zip jacket

The Garment.

Form in motion,
𝒮𝑜𝒽𝑜 𝐻𝑜𝓊𝓈𝑒 𝐵𝑒𝓇𝓁𝒾𝓃 by @byformthelabel

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19 days ago

For now, just a glimpse.
Either way, there’s more to come.

#byformthelabel by @byformthelabel

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a month ago