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byHolyCollective | Natalie | Brand & Graphic Designer(@byholycollective)'s profile avatar HD Profile

byHolyCollective | Natalie | Brand & Graphic Designer

@byholycollective

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Working with kind brands and biz owners reach more customers! Diverse background in design that I’m sharing here. Free call to hear and help, below!
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If you feel like you’re putting in the work but still attracting the wrong customers... it might not be a “try harder” problem. It might be a “talk to one person” problem. Here’s what I mean 👇 **1. Talk to one person, not everyone.** When you write for “everyone,” you end up connecting with no one. Picture your actual person — their day, their worries, their hopes — and write to *them*. **2. Lead with why it matters to their life, not just what the product does.** Specs and features are easy to list. But your people aren’t buying a product — they’re buying what changes for them once they have it. Start there. **3. Build one brand style and stick with it — trends will keep changing, you don’t have to.** Chasing every trendy design to “stay relevant” actually makes you harder to recognize. A style that’s *yours*, repeated consistently, is what builds trust. **4. Showcase the reviews from the customers you want more of.** Not every review deserves a spotlight. Highlight the ones from the people who feel like exactly who you’re trying to reach — that’s who you’ll attract more of. **5. Don’t just show the highlight reel — share the real moments too.** Your pain points, your “why,” the story of how you even got into this — that’s what people remember and connect with. For the longest time as a freelancer I kept getting clients that I wasn’t happy to work with and I thought about just quitting all together. But then I realized my voice and what I was saying was attracting clients that didn’t value me as a brand designer and the change I helped them with. Now I focus on speaking to right people! Your brand grows faster when it’s speaking *to* the right person — not shouting at everyone. 🤍 by @byholycollective
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4 months ago
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3 signs your brand is sending the wrong message🚫 1. You’re attracting clients that aren’t a good fit 2. Your visuals feel inconsistent across platforms 3. You feel embarrassed to share your own website Intentional branding fixes all three. It’s not just about looking good — it’s about feeling unmistakably you. I help brands get there! 😊Let’s talk. by @byholycollective
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4 months ago
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I’m 30. And I still don’t have the “success” the design world tells you to chase. No roster of 100+ clients. No $10K brand identity packages. No flex-worthy income screenshots. For a long time, I thought that meant I was behind. But here’s what I’ve learned: I’m not chasing volume. I’m chasing *depth*. Every client I work with gets my full attention — not a slot in a pipeline. I show up, I listen, I make sure they feel heard, not managed. That’s not a consolation prize. That’s the whole point. If you’re a brand or business owner looking for someone who’s actually in your corner — not just on your invoice — follow along. This is what that looks like. 🤍 by @byholycollective
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2 months ago
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My most-used apps as a graphic designer (no fluff, just what’s actually open on my screen every day) 👇 I love seeing what other creatives use in their workflow — it’s the little peek behind the curtain that actually helps. So today I’m returning the favor and sharing mine. These aren’t “nice to have” apps. These are the ones I open before I even think about it. Save this if you’re building your own toolkit 🔖 Drop your #1 must-have app below — I’m always looking for new ones to try 👇 by @byholycollective
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2 months ago
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What would a thrift store brand look like?! 🤔That questions crossed my mind and so I decided to design it out and see for myself. Misc. Joys became a passion project I have been working on it is a knick knack shop aka thrift store. When designing it I wanted it to lean into the ephemera found in these stores and that vintage look to it. This inspired me to us a collage cut out missed matched paper style for the logo and the colors used has a old retro yet light palette. I loved the way it turned out! 🤩 I’m curious how would you have imagined it? by @byholycollective
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2 months ago
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Each day looks so different with different projects from a variety of clients. I love the flexibility of the day! 🤗Here is a little sneak peak into my day. I have to start my day with tea and God’s word to get me in the right head space. Then we jump into the work of branding, social media graphics, pitch decks and more depending on the day. I also think its so important to take breaks and look at design that is around you. But for me all of it is does bring me purpose and joy but time with my family at the end of the day is what replenishes me! Make sure to make time for your loved ones as freelance designers its easy to use all your time working but life is so much more than that! 🫶🏽 by @byholycollective
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3 months ago
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🌞Each day is something new and different and I love that feeling! Where I get to nurture and care for the clients I’m currently working with 🫶🏽. I’m excited to see what the future looks like and all the kind brands and business owners I’ll get to partner with. If you know any business or brands that are kind and amazing that I have mentioned that I would love to work with share this post with them! 😊 by @byholycollective
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3 months ago
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I asked AI to recreate my logo. This is the best it came up with! 😅 I get it — when you’re starting out as a business owner, you want to DIY everything, and honestly, there’s a time and place for that. But when it comes to your visual identity — aka how you’re perceived at first glance by a potential customer — it’s important to have a strong, intentional brand. You want your brand built with your target audience in mind. Quick AI fixes aren’t going to get you there if you’re serious about scaling. That’s where working with a brand designer can change the entire trajectory of your growth. What are your thoughts on this logo?! 👇 by @byholycollective
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4 months ago
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Lessons for brand and business owners that you need to know! Here are a few questions to ask yourself when wanting to reach your customers🫱🏼‍🫲🏽: 1. What do they believe? 2. What do they want? 3. Who do they trust? 4. What’s their narrative? 5. What will they tell their friends? These are some eye opening questions that is giving me clarity as to understanding my clients mindsets and headspace. I know I’ll be using these from now! This is from The Practice by Seth Godin which was such a great read packed with impacting information! Like getting to learn how to grow your customers then don’t forget to check the link in my bio! by @byholycollective
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4 months ago
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Your brand should feel like YOU. ✨ I’m Natalie — brand designer helping businesses show up with intention, clarity, and a visual identity their dream clients can’t scroll past. If you’re ready to stop blending in and start standing out — you’re in the right place. → Link in bio to work together. *#branddesigner #visualidentity #brandingstudio #* by @byholycollective
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4 months ago
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Part 3/3: The books are officially OPEN. ✨ Welcome to the new era! If you run a passionate business that truly values design, and you’re looking for your next go-to graphic designer or brand partner... let’s talk. I help kind businesses elevate their visual identity through intentional, high-excellence design and authentic sponsorships. I treat your brand with the ultimate care. 🔗 **Ready to collaborate?** Head over to the link in my bio to fill out my client & brand inquiry form. (Please use the form instead of DMs so I don’t miss a single detail of your project!) #GraphicDesignerForHire #BrandStylist #BrandCollaborations #VisualIdentity #FreelanceDesigner by @byholycollective
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4 months ago
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Part 2/3: Authenticity over algorithms. 🕊️ The hardest part about being a creator is trying not to copy what everyone else is doing. When I shifted my focus to graphic design, I promised myself one thing: total truthfulness. No curated perfection, just intentional work built on a foundation of integrity and my personal faith. Traditional art will still be sprinkled in here, but as a joy, not a job. Next, I’m sharing exactly what this page looks like moving forward—and how we can build something great together. #IntentionalDesign #CreativeProcess #FaithAndCreativity #AuthenticCreator #DesignAesthetic by @byholycollective
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5 months ago
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