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First time back in Swizerland in over a year, say hi!🫶🏼 by @bymyvan
10
a year ago
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🧩Identity as strategy isn’t self-discovery.
🧩It’s not personal development.

It’s the work I do now: giving founders and teams direct access to the layer that once lived mostly inside big agencies 👉🏼 the core identity work that comes before you touch:
	•	visual identity
	•	a content plan
	•	a business model

I build from the inside out, using AI frameworks and identity prompt-kits I’ve created, to reverse-engineer from:
→ who you are
→ into what you create
→ into the decisions that shape your brand, your business, and your edge

No, I‘m not inventing the wheel. But I‘m changing how the wheel is used, and who gets to use it. 😌

I tested it on myself first. In just 7 weeks, with AI as my thought partner, I built what usually takes agencies months, while most people spend years circling without ever reaching clarity.

That’s why I believe: in the new era of work, taste, discernment and identity aren’t just nice-to-haves. They’re the only edges that compound. taken in Iseltwald, Switzerland by @bymyvan
22
a year ago
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A close friend sent me a video message recently, saying it sounded like I was “looking for purpose.”

I get why it looks that way.

2025: seven months Vietnam, three Switzerland, two France. Before that, two years in Paris, then Saigon for a role that made sense at the time. No real base since 2022 (if base means your own cup of tea, your own couch, your own apartment.)

But that word - purpose - doesn’t land for me.

And I’ve been thinking about why.

I tried to write honestly about it.

Letter on Substack. Link in bio.✍️ by @bymyvan
5
9 months ago
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What a year it’s been.😂 Happy holidays to you and yours, from us…merry xmas!😘🎄 taken in Ho Chi Minh City, Vietnam by @bymyvan
8
9 months ago
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The constraint is the credibility.
Full article on substack!💌 (Link in bio) taken in Ho Chi Minh City, Vietnam by @bymyvan
2
9 months ago
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Very swiss, very me by @bymyvan
6
10 months ago
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Full article in Bio ⬆️✍️ Last week I got invited by the program lead of Asian and European Business Management at the University in Zurich. And for a moment, I felt oddly emotional because for at least a decade, I thought that‘s what I should have done. Studying! Welllll, life found different ways to make me learn.🙂‍↔️

If you’re someone who’s open to rethinking how we learn, work, and adapt, this one’s for you. Link in bio for the full letter.🫶🏼

And if you made it to the giant carrot at the end, drop a 🥕 in the comments. by @bymyvan
3
a year ago
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Still not perfect but we’re shipping. Read my 💌✍️in my bio. Thoughts on ideas, and my halfway journey through work and life. I write to make sense of my own chaos. Mostly making it up as I go. Each piece is me working through the mess. If it helps someone else along the way, that‘s a beautiful side effect.🥰 by @bymyvan
5
a year ago
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30 people gathered at @coincoin.zurich for my first WorkTalk on AI, how it’s changing the way we build, think, and decide. The energy was honest… and grounded.🥹

Most of them weren’t tech people. They were founders, small biz owners, independents. People trying to figure out what the next decade of work means for them, and how to stay relevant without losing themselves in the process.

People showed up with such curiosity, open about where they are with AI and what they’re still figuring out.

Thanks to everyone who made it to this event and heartfelt thanks to @saerah.kimchi and @florianzeman the best hosts I could ask for for making this night possible, and a huge hug to my sister @chrissyphoreal, for creating the snacks inspired by my last three and a half years between Switzerland, Vietnam, and France.🇻🇳🇫🇷🇨🇭

Photos by the 📸 legend himself @dom.saro.meier , making me look way calmer than I actually was.😂 by @bymyvan
11
a year ago
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What is AI really doing in your process?🤔

Use AI as a thinking partner, one that holds your questions longer than you usually do. Not to create for you, but with you.

Use it as a 🪞. Not just for your brand or your business. But for your behavior.

Not to replace your work, but to reveal how you work.
To reflect how you move. And help you decide better, faster, and clearer.

Not another AI panel.

📅 Date: Wednesday, October 8th
🕡 Doors open: 18:30
🗣️ Talk starts: 19:00
📍 Location: @coincoin.zurich 
🎟️ Tickets: CHF 65.00
👥 Spots: 25 only (5 🪑left)
🌮 Includes: Snacks + real conversations after
🔗 Sign-up: Event link in bio taken in CoinCoin.Zuerich by @bymyvan
2
a year ago
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Two years ago, I stepped into a leadership role that pulled me in every direction.

I was managing teams, building brands, pitching decks, sourcing vendors, and still expected to stay creative, while juggling decisions and feedback loops all day.

At some point, I started second-guessing everything. My pace. My judgment. My decisions. And I couldn’t tell which voice in my head was mine.

That’s when I realized, I didn’t need more tools. I needed something to hold how I think.🧠😶‍🌫️

So out of necessity, not hype, I started working with AI. (ChatGPT, Midjourney etc.) To stay close to my own process. Every step of the way:

I used it to test ideas.
To run internal debates.
To play out what each decision might cost me.
To protect my taste under speed.
And to sharpen how I decide.

This session is built from that stretch of time.

Come join me for the first Worktalk after nearly 2 years of building in Vietnam.

I’m back. Would love to see you there.🥰

📅 Wed, Oct 8th
⏰ Doors: 18:30 / Talk: 19:00
📍 @coincoin.zurich | Ernst-Nobs-Platz 1, 8004 ZH
🎟️ CHF 65.00 | 20 seats only
🥟 Includes snacks + real conversations after
👉 Sign up: Event-Link in Bio taken in CoinCoin.Zuerich by @bymyvan
22
a year ago
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If you want “the moment”, second last slide. But yea, it’s coming back. But really coming home. To myself.

Back to Switzerland’s dumb-perfect lakes that cure everything and nothing at once. Not to who I was, but to the place that raised me.🇨🇭

I used to think the hardest part about leaving your country was saying goodbye.
It’s not. It’s what happens when you return. Because the person who left… you won’t get her back.

I touched down in Zurich at the end of May.
Hadn’t been back in over a year.
The streets, the air, the accent… but my god, I think my system had been running in high gear for so long, I forgot what stillness actually felt like. 

I cried so many times. Didn’t even know why. But maybe I was so damn happy. Like, kid-level happy. That soft, dumb joy you can’t fake.🙃

Working through the layers right now: work, life, heart. Step by step. 

Also… name a better feeling than jumping into Lake Brienz on your 40th birthday, with fondue you hadn’t tasted since moving to Paris and then Saigon and your favorite people right there with you. 

What a time to be alive.☁️🫕 by @bymyvan
17
a year ago
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