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Talent positioning, visibility & opportunities
Media • culture • partnerships
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@pubmagazine @vaguevisionsound
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Like my new logo? ❤️ @lysjoy_nkm told me recently, casually on a zoom call, that she was an actual Princess. “And you’re only telling me that now?! 😨” So many people I’ve worked with don’t even realize how powerful, rare, and captivating they already are. Because we’re taught to edit ourselves down to something easier to sell.But I’m here to tell you: If your message holds your audience, your magic can evolve.And if you approach personal branding with the right keys, it becomes therapy.Like I’ve grown from promoting musicians while backpacking to where I am now, my clients grow from stressed, invisible, no confidence to successfull healthy business owners without shrinking themselves. Use it wisely and it becomes a space to reclaim, rebuild, and reintroduce who you are - to others, and to yourself.I’m proud of where I am now. That girl on the grey couch? That was just two years and few months ago. Becoming visible to the world and owning it : is a full-time job. But when you do it on your terms, with softness and clarity, it becomes one of the most rewarding things you’ll ever do.Bisous bisous by @bynina.vdr
12
a year ago
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✨ You don’t have to become someone else or better to be seen.But you do need to own who you already are - fully.LysJoy didn’t change her art.She reclaimed her voice.We shaped a brand that reflected her power, her presence, and her royalty.From burnout and invisibility→ to international festivals and diplomatic events.Not because she pushed harder…But because we restructured the way the world sees her. 👀Your voice doesn’t need fixing ,It needs structured, human-centered framing.‼️🎤 If you’re ready to go from “hidden gem” to visible force -send me a message. I’ll help you build your presence from the inside out. by @bynina.vdr
13
a year ago
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Premières douces températures 😍favorite view @secretrooftopbywarwick by @bynina.vdr
0
4 months ago
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2026 est l’année Uno, nous avons dit?En tout cas 2026 commence très fort : - entre le succès de @vaguevisionsound, de notre première présentation Within, - le lancement prochain de @fairflowapp : une application qui restructure la culture et redéfinit ses codes économiques- la suite de la promotion de @fromnowmusic @lysjoy_nkm et @vincenthibault - un magnifique début de carrière chez Pub Magazine, et tous les perks du métier!Des aller-retours sur Paris réguliers et l’Espagne (pour décompresser🤪) Reconnaissante pour tout le travail fourni ces deux-trois dernieres années, le travail porte ses fruits et surtout grâce aux équipes et talents qui nous rejoignent au jour le jour 🙏🏻 Plus de communications suivront par ici, sur @vaguevisionsound Nina Vandersmissen (LinkedIn)Une des premières résolutions de la trentaine : ne plus se cacher derrière la scène.(croyez en vous) Xxx // @laura_patti_photography by @bynina.vdr
6
5 months ago
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Avant je n’aimais pas Paris “par principe”, car c’est un peu la mode, chez nous les Belges.Les jugements reflètent souvent de Paris ses stéréotypes peu flatteurs : ville stressée, traversée de personnes trop occupées, un “putain sal*pe dégage” comme bonjour sur le passage piéton et un serveur pressé de te débarasser. En tant que citoyenne Belge - mon jeune “devoir” était de ne pas aimer Paris. Je jugeais, autant que je le reprochais au Parisiens de le faire, l’attitude hautaine et le regard supérieur dans un monde où je ne me sentais pas appartenir. Alors à chaque fois que je regardais Paris, à travers ces lunettes, je ne voyais que stress et grisailles, et parfois j’osais insulter en retour cette c*nnasse sur son vélo. Mais depuis quelques années, je découvre à chaque aller une facette de plus à aimer. On dit aussi, que nous observons que le reflet de nous-même.Cette fois-ci, j’ai goûté au sens de la fête Parisienne improvisée, avant le café élégant de l’Hotel Hilton, servi entre une colloque politique dans un restaurant caché, et les discussions de lendemain étouffées par le bruit de la pluie contre les vitres embuées. Les parisiens m’ont paru ouverts, souriants, même serviables et charmants.Je devrais nettoyer mes lunettes plus souvent peut-être.Voilà, Paris ✨ by @bynina.vdr
0
7 months ago
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Les tendances musique pop 2026 & besoins consommateurs 2026 le confirment : On ralentit. On a besoin de temps, de douceur, et de confiance. Fini les formats courts qui laissent à peine le temps de respirer, fini les hooks toxiques pour te maintenir aspiré à ton écran, Le plot twist que nous attendions tous mais auquel nous ne nous attendions pas est là :L’humain, le ‘vrai’, reprend sa place.Et comme me l’a dit une chanteuse que j’accompagne encore hier : “Quel soulagement, ça fait du bien.”Opinion? by @bynina.vdr
3
7 months ago
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All of this happened because she dared to create a concept that was different, one that didn’t follow the masses but instead connected to her audience in a unique, authentic way.When @julie___charles first came to me, she wasn’t sure she belonged in music.She had been singing for years, but never truly dared to call herself a singer.She didn’t want fame, visibility, or anything that looked like a spotlight.She simply wanted to bring comfort through her voice — a soft, gentle voice that has the power to soothe — but she didn’t know how to build an identity around it. To me, she didn’t yet see the value of what she carried.Over the months,I watched her open up, ground herself, and slowly recognize the emotional depth of her talent.Together, we built a concept that reconnected her voice to her own essence & real vocation : using her singing to support people at the end of life, and to accompany individuals through intimate, sensitive moments.Today, against all expectations, Julie fills intimate venues with people who leave deeply moved by her voice.Every week, she receives messages of gratitude that speak for themselves.She also signed with a label and is now preparing her first vinyl.All of this happened because she dared to create a concept that was different, one that didn’t follow the masses but instead connected to her audience in a unique, authentic way.Her journey is a reminder of three essential truths: 1. Self-discovery always comes first. 2. A concept aligned with who you are creates its own path. 3. When your identity finally makes sense, it creates real impact.Julie didn’t just find artistic direction.She found her place, with an audience who couldn’t be more grateful. Different > better by @bynina.vdr
1
8 months ago
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Back then, “creating connection” meant telling a good story.In 2025, it means creating a human experience that people can feel and trust.The reason people come back to you isn’t your offer -it’s the emotion your brand leaves behind.I learned this inside institutions where identity, language, and perception define everything.And you’d be surprised how much even an insurance CEO invests in his own storytelling.Today’s reality?• 71 % of consumers buy from brands that “reflect their values and humanity.”• empathy is “the new currency of loyalty.”• emotional intelligence now shapes brand preference more than price or features.So my mission is simple :to help brands and spaces express their value with clarity and emotion,so they stand apart effortlessly and leave a lasting human impression.This is Signature & Emotional Branding -where perception becomes experience,and distinction ends competition.Get prepared for a lot of value, I’m coming back from a productive social media break - and more than ready to give it all again ✨See you on my account !{slide 9 : share with you*}#signaturebranding #hospitalitybranding #luxurybranding #brandconcept #culturalbranding #identitydesign #brandphilosophy #presence by @bynina.vdr
0
8 months ago
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the pleasure of spending time with care and attention, when no one is watching • by @bynina.vdr
0
9 months ago
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I can't wait for people to flush their phone in the toilet sometimes.Will branding & marketing dissappear?Never, it will only come back to human instead.At least, the need for it is already coming back. by @bynina.vdr
0
9 months ago
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Dream big, make a plan, follow the plan,then enjoy the side tracks and how actually it never works out as planned if you listen, it actually only gets better ✨(yes I learned how to stop hypermanaging , what a blessing)—-@lysjoy_nkm @piotr_paluch_music at @dcracin Gala this 11/10/2025 The gala evening is a moment of generosity that helps raise funds to support various projects:• Supporting the education of orphans from Mikalayi in Kasai, DRC• Developing the cultural school KUWAThank you for having us and promoting the culture of excellence, sharing culture & talents of Congo in Belgium. by @bynina.vdr
2
9 months ago
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@jessiereyez & fans #anciennebelgique #ab #jessiereyes ❤️ #couldntbeme by @bynina.vdr
8
10 months ago
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