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BYROE NEW YORK

@byroe_official

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Award-winning skincare powered by upcycled superfoods. Rooted in Korean heritage, grandmother’s kitchen.
+ Available at @ultabeauty

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I started @byroe_official in 2019 to turn imperfection into power.Not just in upcycled ingredients — but in myself, too.Because beauty isn’t about being perfect. It’s about creating meaning from what others discard.🫶🏻 What’s one imperfection you’re proud of?#skincare #kbeauty #pov #founder #founderlife #skincarehacks #koreanskincare by @byroe_official

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68

a year ago

The news is out 🗞️ BYROE is now at Ulta.com @ultabeauty! 🧡Your favorites are now easier than ever to add-to-cart — including our Sugar Plum Shimmer Lip Oil, available exclusively at Ulta.com✨ Don’t miss it!#byroe #ulta #kbeauty #lipoil #koreanskincare #kbeautyskincare #veganskincare #GlowingSkin #ultahaul by @byroe_official

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9 months ago

Your skin is cooked. Over exfoliated, over treated, over it. The fix isn't another strong step - its gentler first one.Plant derived black rice pdrn, drawn from rice instead of salmon, made to support your damaged barrier. #byroe #ulta#ultabeauty by @byroe_official

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2 days ago

Home has a funny way of finding you.Seven years later, we’re back where it all began.It’s hard to believe BYROE is already seven years old. What started as an idea while I was far away from home has grown into something I could have never imagined.This chapter feels especially personal to me and I couldn’t think of a better way to celebrate than by returning to where our story began 🥹🥹Happy 7 years, BYROE. 🤍🌾 by @byroe_official

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4 days ago

Meet the Black Rice PDRN Collagen Boosting Gel Cleanser.Plant-based PDRN, drawn from black rice, the grain Korea has treasured for centuries. Purified to over 99% purity, and entirely vegan.More than a cleanser. A rich gel-to-foam that pairs Black Rice PDRN with collagen-supportive peptides and purifying charcoal, so collagen care begins at the very first step.Cleanses without stripping. No squeak, no tightness.Leaves skin soft, balanced, and comfortable.The proof✔️92% agreed it removed daily buildup, excess oil, SPF, and makeup without stripping.✔️+16.9% more hydrated skin after one use.✔️100% said skin felt softer and more balanced.Gentle enough for every day, and for sensitive skin.Now live at byroe.com. by @byroe_official

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4 days ago

Seven years ago, I started BYROE with a passion for beauty and a dream of sharing my family’s story through skincare.As we celebrate seven years of BYROE, I wanted to go back to where it all began.Our next launch is inspired by the very first ingredient that started this journey.It feels special to be sharing this with you as we celebrate this milestone together.If you’ve been following BYROE since the beginning, you might already know what it is. 👀🍚#happybirthday#byroe by @byroe_official

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8 days ago

Not all rice is equal.Black rice, the rarest of the harvest, once set aside for Korean royalty.Darker in color, deeper in what it holds.The grain that shaped what's to come. by @byroe_official

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10 days ago

In Korea, the day begins and ends with rice.Steamed, poured, saved, never wasted.The first ingredient, in every sense. by @byroe_official

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11 days ago

Your skin has kept up with the summer. The heat. The salt. The long list of actives. Something softer is on its way. Recovery, as a daily practice. by @byroe_official

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12 days ago

made for humidity, sun, and sweat.your skin’s green flag is now 26% off at byroe.com by @byroe_official

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24 days ago

Who's ready for summer vacation? Your simmer starts here. Cleanse, tone, hydrate 🏝️Vacation ready in three steps. by @byroe_official

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a month ago

Summer, bottled.A cold-pressed green juice for your skin. by @byroe_official

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a month ago